zynnyme Blog Header
The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Anna's Playbook for Prepping Your Private Practice for Maternity Leave
Success Stories, Burnout & Sustainability Miranda Palmer Success Stories, Burnout & Sustainability Miranda Palmer

Anna's Playbook for Prepping Your Private Practice for Maternity Leave

Most therapists figure out how to prep their practice for maternity leave right when it's too late to make the decisions that matter most. Anna McDonald has built and rebuilt her practice across three pregnancies, and she's honest about all of it: the business-structure choices with invisible deadlines, saving for the business and not just the household, keeping her marketing warm while she's out, and the hard-won lesson about group practice that made her move her whole timeline. If you're growing your family and your practice at the same time, start here.

Read More
Professional Will for Therapists: Why "I'll Deal With It Later" Isn't Enough
Success Stories Kelly Higdon Success Stories Kelly Higdon

Professional Will for Therapists: Why "I'll Deal With It Later" Isn't Enough

Therapists get sick, get hurt, and die, and when they do, someone has to call the clients, secure the records, and close the practice, often while grieving. This guest post from Robyn Miller, Ph.D., founder of TheraClosure, shares what she learned stepping in as a practice executor for two colleagues, and what every therapist should have ready before they need it. A professional will isn't morbid paperwork; it's infrastructure, the same as your fees, contracts, and insurance.

Read More
Building a Neurodivergent-Affirming Private Practice: How Dr. Corrie Found Her Niche
Success Stories Miranda Palmer Success Stories Miranda Palmer

Building a Neurodivergent-Affirming Private Practice: How Dr. Corrie Found Her Niche

Most therapists don't pick a niche on day one. They notice it creeping up on them, in the clients they come alive working with and the patterns they can't unsee. Dr. Corrie's story is one of those slow-build niches. From community mental health to a solo practice serving neurodivergent adults across 43 states, plus an online course for parent burnout, here's what she learned about building a practice that fits the actual person you are.

Read More
From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know
Success Stories, Group Practice Miranda Palmer Success Stories, Group Practice Miranda Palmer

From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know

Nobody warns you about the pillow screaming phase. The one where you're talented, trained, and good at what you do, but the environment you're in is slowly grinding you down. That's where Ginger was in 2018. Today she runs a 25-person trauma-focused group practice in Michigan. In this episode of Starting a Counseling Practice Success Stories, she sits down with Kelly Higdon to share what the journey actually looked like, including the mistakes, the mindset shifts, and the lessons she wishes she had learned sooner.

Read More
How to Build a Multistate Group Practice Without Burning Out: Lessons from Dr. Carmy

How to Build a Multistate Group Practice Without Burning Out: Lessons from Dr. Carmy

Dr. Carmy shares her inspiring journey from burnout and overwhelm to building a thriving group practice focused on supporting both clients and fellow helping professionals.

Read More
What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.

Read More
How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose

How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose

Katie shares her inspiring journey from solo practice to running a thriving group practice for high-risk teens, discussing how following her curiosity, passion, and willingness to evolve led to unexpected success and new ventures, including her upcoming book and training program for therapists.

Read More
Healing Religious Trauma and Building a Private Practice: Cassidy on Therapy, Faith, and Writing
Success Stories, Growing A Private Practice Miranda Palmer Success Stories, Growing A Private Practice Miranda Palmer

Healing Religious Trauma and Building a Private Practice: Cassidy on Therapy, Faith, and Writing

In this episode, Cassidy opens up about her path from schoolteacher to trauma therapist and eventually to published author, describing how her experiences with religious trauma, support from a creative community, and carving out space in her group practice all came together, along with her personal journey of self-discovery, to inspire and fuel the writing of her book "Becoming Me," which focuses on unraveling and healing the sacred wounds of religious trauma in women, especially within the LDS faith.

Read More
Sleep, Chronic Pain, and Overcontrol: How Jessica Found Her Niche in Private Practice

Sleep, Chronic Pain, and Overcontrol: How Jessica Found Her Niche in Private Practice

Jessica shares her journey from hospital work to a thriving solo private practice, highlighting the power of specializing, the importance of money mindset, and how everything in running a practice is a skill you can learn.

Read More
Integrating Neurodivergence & Culture in an Empowered Therapy Practice with Nina
Success Stories Miranda Palmer Success Stories Miranda Palmer

Integrating Neurodivergence & Culture in an Empowered Therapy Practice with Nina

Nina opens up about her path as a first-generation Vietnamese immigrant psychologist, navigating the loneliness of private practice, and how discovering her and her son’s neurodivergence has not only brought healing and self-acceptance but also reshaped her clinical work—deepening her mission to support others who feel they don’t quite fit in.

Read More
Selling a Psychology Practice? Read This First: A Therapist’s Cautionary Tale

Selling a Psychology Practice? Read This First: A Therapist’s Cautionary Tale

Thinking of selling your psychology practice - or working for someone who might? Read this therapist’s firsthand story of corporate takeover, buried consent forms, and why informed choices matter now more than ever.

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.