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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Building a Neurodivergent-Affirming Private Practice: How Dr. Corrie Found Her Niche

Building a Neurodivergent-Affirming Private Practice: How Dr. Corrie Found Her Niche

Most therapists don't pick a niche on day one. They notice it creeping up on them, in the clients they come alive working with and the patterns they can't unsee. Dr. Corrie's story is one of those slow-build niches. From community mental health to a solo practice serving neurodivergent adults across 43 states, plus an online course for parent burnout, here's what she learned about building a practice that fits the actual person you are.

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From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know
Success Stories, Group Practice Miranda Palmer Success Stories, Group Practice Miranda Palmer

From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know

Nobody warns you about the pillow screaming phase. The one where you're talented, trained, and good at what you do, but the environment you're in is slowly grinding you down. That's where Ginger was in 2018. Today she runs a 25-person trauma-focused group practice in Michigan. In this episode of Starting a Counseling Practice Success Stories, she sits down with Kelly Higdon to share what the journey actually looked like, including the mistakes, the mindset shifts, and the lessons she wishes she had learned sooner.

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How to Build a Multistate Group Practice Without Burning Out: Lessons from Dr. Carmy

How to Build a Multistate Group Practice Without Burning Out: Lessons from Dr. Carmy

Dr. Carmy shares her inspiring journey from burnout and overwhelm to building a thriving group practice focused on supporting both clients and fellow helping professionals.

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What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.

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How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose

How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose

Katie shares her inspiring journey from solo practice to running a thriving group practice for high-risk teens, discussing how following her curiosity, passion, and willingness to evolve led to unexpected success and new ventures, including her upcoming book and training program for therapists.

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Healing Religious Trauma and Building a Private Practice: Cassidy on Therapy, Faith, and Writing
Success Stories, Growing A Private Practice Miranda Palmer Success Stories, Growing A Private Practice Miranda Palmer

Healing Religious Trauma and Building a Private Practice: Cassidy on Therapy, Faith, and Writing

In this episode, Cassidy opens up about her path from schoolteacher to trauma therapist and eventually to published author, describing how her experiences with religious trauma, support from a creative community, and carving out space in her group practice all came together, along with her personal journey of self-discovery, to inspire and fuel the writing of her book "Becoming Me," which focuses on unraveling and healing the sacred wounds of religious trauma in women, especially within the LDS faith.

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Tiffany Almost Doubled Her Income... Again
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Tiffany Almost Doubled Her Income... Again

Tiffany was feeling defeated, hopeless, frustrated, and alone. She had all the knowledge and passion but zero concept of how to run a successful business. She was looking for answers.

When we first talked to Tiffany on the phone, she shared that her practice was all over the place. It would move from 20 clients to 8 clients, then back up to 12, without any rhyme or reason. She was feeling scared and was looking at part-time jobs to give her consistent income while she built her practice. She was hesitant to invest in her practice financially, a little worried about whether she’d really commit to implementing.

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Finding Passion and Confidence in Private Practice with Krista
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Finding Passion and Confidence in Private Practice with Krista

Krista is a special education teacher and licensed clinical social worker in Austin, TX who works with adults with ADHD and anxiety.

She shares her “awakening” story about how a divorce moved her business from being a hobby to being a business she loves. She talks about how having ADHD impacts her approach to building her business and how she has used Bootcamp as a resource for the past 6 years, both to build her practice and to shift with each new thing thrown her way.

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Prospering in Private Practice Amidst a Pandemic with Megan
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Prospering in Private Practice Amidst a Pandemic with Megan

Megan provides couples therapy in Lancaster, PA - especially premarital counseling for the spiritual but not religious, millennial and Gen X couples seeking new models for relationships, couples in remarriages/blended families, and individuals or couples in ministry.

She shared with us her journey from Ministry to private practice while still being of service to racial and social justice. Megan’s business is thriving despite being pre-licensed and working through a global pandemic, and she is learning to thwart her burnout, too!

We spoke about how Bootcamp has provided Megan with a strong foundation for her business and has taught her the importance of setting boundaries, knowing her self-worth, and finding innovative solutions.

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Showing Up As Your Authentic Self in Private Practice with Karen
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Showing Up As Your Authentic Self in Private Practice with Karen

We spoke with Karen, a trauma recovery specialist in Salem, OR, about the benefits of telemental health sessions, being authentic in our relationships with clients, and setting realistic expectations for your business.

Despite the difficulties posed by Covid-19, she had developed a great business foundation with a strong referral base and now requires little to no marketing to stay afloat. Listen to how she had the confidence to know the transition to telehealth was the right one for her.

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Leveraging Your Strengths with Joanne
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Leveraging Your Strengths with Joanne

Joanne checked in with us in the midst of Covid-19 lockdowns to share her experience and how she is continuing to move forward right now. She gave some great advice about recognizing where your heart is at and following it, in order to niche efficiently and create processes that take advantage of your strengths.

“I've been riding the wave of the momentum I built over the past few years, not the wave caused by COVID-19.”

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An Abundance Mindset for a Solid Business Foundation with Dr. Karin
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An Abundance Mindset for a Solid Business Foundation with Dr. Karin

Dr. Karin helps clients in Fort Lauderdale and Miami, FL with eating disorders and relocation struggles.

Believe it or not, she has seen a lot of stability in her practice throughout the Coronavirus pandemic. She talks with us about how she was able to create a solid business foundation that could withstand this crisis, even without social media! "It's a lot of little things," she says.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.