Coaching for Therapists
Stop building your practice on guesswork and start building one that actually sustains you.
Most therapists we work with are smart, dedicated, and exhausted from figuring out the business side alone. Since 2010, we've helped therapists and highly educated healers at every stage of private practice build something that works: for their income, their caseload, and their life. Let's find what's right for you.
What Makes Coaching for Therapists Actually Work
You know how to be present when things are hard, how to stay regulated when someone else is falling apart, and how to hold hope for people who can't hold it for themselves. You have so much capacity for others.
But when you sit with yourself — your own struggles and frustrations of running a private practice — your stomach drops and you feel pretty overwhelmed.
You might want to stick your head in the sand, or you might be hoping someone else can fix it. And honestly, who could blame you. You got into this work to help people, not to become an expert in marketing funnels, insurance credentialing, and fee psychology.
So you turn to the VC-backed platform that promises to take care of client flow so you don't have to do the marketing, or that insurance company to make therapy accessible. You look to your professional association hoping it will do something meaningful about therapist pay. (Spoiler: they can't. Unions are for W-2 employees, most therapists are 1099, and no association can unionize an entire profession.) A part of you hopes passive income is the answer, if you could just find the bandwidth to build it — which you don't have, because you're still seeing eight clients a day.
The solution to the frustration and burnout isn't in other companies or systems. It lies within you. That's what private practice coaching for therapists helps you discover: how to build a business that takes care of you and your clients without burning you out.
It's built around the specific realities of running a healing practice: the ethical weight of fee-setting, the complexity of insurance, the burnout patterns unique to clinical work, and the particular challenge of building a business when you've been trained to put others first. At every stage — whether solo practice, group practice, just starting out, or ready to scale — the fundamentals are consistent. The application is always personal.
The way we think about it: your business should honor your whole life, not deplete it. That means integrating who you actually are into the plan, not building a practice that fits some template and then trying to squeeze yourself into it. That requires two things working at the same time.
Beautiful plans you'll be too scared to touch. You'll know exactly what your fee should be and still not raise it. You'll have a marketing plan living in a Google Doc you haven't opened since the day you made it.
You'll do the Brainspotting, process the blocks, feel genuinely ready — and then have absolutely no idea what to do next. Clarity without direction is just a more peaceful version of stuck. (We say this with love. We've seen it a lot.)
Both together is where practices actually change. An internal process and external strategies, held at the same time, by coaches who understand both. That's what we've been building at zynnyme since 2010.
Find Your Starting Point
Our coaches work with therapists at every stage — solo and group, brand new and years in. Find yourself below.
You're launching your practice
- → You're overwhelmed by the business side and don't know where to start
- → You're not sure whether to take insurance — or how to set your fee
- → You want a thriving private practice but have no roadmap to get there
- → You're ready to stop guessing and have an actual plan
Full fee, insurance-free caseload within 6–12 months
You're growing but something's stuck
- → Full caseload but not making what you expected
- → Insurance is draining you and you want out
- → Your systems are clunky and eating your energy
- → Burnout is creeping in and you need more than a vacation to fix it
Meaningful change can happen fast — one fee raise, one policy shift, one clarity session can change the trajectory of your entire practice
You're ready for what's next
- → You want to add intensives, courses, or a book to your work
- → You're building a group practice and need better systems and leadership skills
- → You want to work less and earn more — and you know that's actually possible
- → You're ready to build something beyond the therapy room
Often the fastest movers — you already have the foundation, you just need the right next move
Business Coaching Built For How Therapists Actually Work
Most business coaching hands you a system and tells you to follow it. We tried that and realized fast that what worked for us didn't automatically work for every therapist we coached. Where you're located matters, who you serve, your intersectionalities and privileges, your neurotype and nervous system capacity, all of these factors matter.
Kelly Higdon, LMFT and Miranda Palmer, LMFT didn't come from the business world. They came from the therapy room, the psych hospital, the nonprofit, the government agencies and the graduate classroom. Since 2010, they've been sharing what they've learned through free trainings, their blog, coaching, and the Starting a Private Practice podcast. They've made the mistakes, learned what couldn't be replicated, co-authored a book on therapist burnout, and spent over a decade building processes and best practices that actually flex — to your personality, your practice context, and your clients. That foundation shapes everything about how zynnyme coaches. This is what sets us apart.
We coach to your nervous system, your values, and your intersecting identities and not just your revenue goals. We won't recommend something that doesn't fit who you actually are.
Your coach actively collaborates with Kelly, Miranda, and the rest of our team — drawing from collective expertise across solo practices, group practices, course creation, authorship, and clinical leadership.
We use brainspotting in our coaching, not just to feel special on paper, but because it's how we actually help you remove the blocks that strategy alone can't touch. The mindset work is built into every coaching relationship.
Our programs are continuously refined based on real client data. We know what works and we update what we teach when we learn something better. That's how we've stayed relevant since 2010.
Two Ways to Work With Us
How to Know Which One is Right for You
After 15+ years of coaching therapists in private practice, we've learned that what most people need isn't more options. It's the right one. Based on our outcome data, Business School for Therapists produces the strongest results for 95% of therapists we work with. The Breakthrough Session exists for therapists who want expert eyes on their specific situation before committing, or who have more specialized or niche needs that warrant a closer look first. Either way, your $400 is fully credited toward BST or a 1:1 six-session coaching package if you enroll within 5 days.
The Business Breakthrough Session
"I want expert eyes on my situation before I commit."
A focused, high-value starting point, not a substitute for ongoing support. You'll complete an in-depth practice assessment, meet with a zynnyme coach for a 30-minute strategy session, and walk away with a clear 30-day action plan. It's the right choice if you want clarity on your direction, a chance to see how we work, and an honest read on what you actually need next.
- In-depth private practice assessment
- 30-minute 1:1 strategy session with a zynnyme coach
- Clear 30-day action plan with recommended resources
- Full $400 credited to BST or a 1:1 package if you enroll within 5 days
- Honest recommendation for your best next step. No pressure, ever
Business School for Therapists (BST)
"I'm ready for real, lasting support. Not just to put out a fire."
A 1:1 coaching package gives you approximately 6 hours total. Business School gives you a full year: unlimited group coaching, individualized responses to your actual questions from a real coach who knows your practice, a curriculum built for exactly where you are, and a private 1:1 session built right in. There's simply no comparison in what becomes possible.
- Full curriculum designed for your specific stage of practice
- 1:1 private coaching session included: individualized strategy, just for you
- 12 months of individualized coaching responses by video or text from a zynnyme coach
- 12 months of group coaching calls. Bring your real questions, get real answers
- 32 CEs included plus a full suite of bonuses
- A community of therapists building alongside you
- Lifetime access to all materials, including any updates
A note on 1:1 coaching packages: If your coach recommends a 1:1 package after your Breakthrough Session, that's 6 sessions, approximately 6 hours total. For most therapists, the depth, accountability, curriculum, and built-in 1:1 session of Business School simply can't be replicated in that window. That's why we recommend BST first in 95% of cases. But we'll always tell you the truth about what will actually serve you best.
Meet Your Coaching Team
When you work with a zynnyme coach, you're not just getting one person — you're getting a team that's been collaborating on behalf of therapists since 2010. Every coach brings 6+ years of private practice coaching experience, Brainspotting training, and the full weight of what this team has built. You'll be matched based on your goals, your stage of practice, and fit.
Co-founder of zynnyme, LMFT, author, and educator who built a cash-pay practice from scratch — during a recession, in a challenging market, with no business background — and then spent 15+ years helping therapists do the same. Miranda coaches at the intersection of business strategy, clinical insight, and the somatic reality of running a practice while doing hard clinical work. She's direct, practical, and genuinely invested in outcomes — not just action plans.
Miranda gets it — our personal healing and business growth are inseparable. She helped me focus, trust myself, and build a thriving practice I love. She's a healer with real business savvy — and she changed my life.
Former county clinic director turned cash-pay solo practice owner and co-founder, Kelly built their own practice during a recession with a newborn at home and zero connections, then spent 15+ years helping therapists do the same. They bring intuition, fierce compassion, and a whole-person lens to their coaching: nervous system, values, intersecting identities, and the parts of you that business strategy alone can't reach. Kelly is who you want in your corner when you're wondering whether your practice could actually feel good, not just functional.
I wouldn't be where I am today without Kelly's guidance. She helped me build a profitable, values-aligned group practice and a life I love.
Dr. Mercedes Samudio, DSW, LCSW brings the same intersectional, shame-free lens she applies to her clinical work to every coaching relationship. Mercedes specializes in helping therapists get clear on who they are, who they serve, and why that specificity is what makes a practice sustainable rather than a liability. She's particularly skilled at working with therapists who have been shrinking themselves to fit a broader market and are ready to build something that fully reflects who they are.
I came to her quite overwhelmed with what to work on in trying to grow my practice — and she assisted me with focusing in on specific points that felt very doable.
Becca is a couples therapist who built her own practice from zero using zynnyme: no clients, no office, no business plan. She grew it from solo to group, became a sought-after speaker in her niche, and launched her own course, then turned around and started coaching therapists through the same process she lived. She's known for seeing exactly what's working and what's in the way, with warmth, specificity, and encouragement that's backed by a real plan.
4 new full fee clients in the past week! Huge shift from the last coaching call when I said the phone calls had been eerily quiet. I just kept trusting and kept working the program.
A coaching practice owner who has built what she helps others build — Jennie brings lived experience, Advanced Brainspotting training, and an almost supernatural ability to help people feel less alone in the messy, non-linear process of growing a practice. She specializes in therapists who are overwhelmed, isolated, or who have been carrying the weight of their business by themselves for too long. Jennie's superpower is making you feel genuinely capable — not in a cheerleading way, but in a "wait, I actually can do this" way that sticks.
Jennie is nothing short of a miracle worker. At the crossroads of my challenges, Jennie cut straight through the noise.
Twenty-four years as an educator and musician before becoming a private practice coach, Ryan brings process mastery, genuine patience, and deep empathetic presence to every session. He specializes in helping therapists who feel overwhelmed by the business and technology side of practice, and has a particular gift for neurodivergent therapists who need systems that work with their brain, not against it. With Ryan, the goal isn't just a plan. It's building the confidence to actually execute it, with someone who genuinely believes you can.
He is encouraging in supporting me to explore the technology realm that so intimidates me. In doing so I feel more confident in my ability to find balance in all areas of my life.
Master's in Clinical Psychology and a master facilitator — Vargas was the first coach to join the zynnyme team and has spent years refining a session structure that gets results: open with wins, identify the real challenge, build a clear action plan. Therapists who come in convinced their hesitation or their way of doing things is holding them back often leave realizing those things are actually their greatest strengths. He makes sure everyone he works with feels heard, understood, and moving forward.
Working with Vargas has been a Godsend. He's helped me see how my insecurities are actually some of my strengths — and challenged me to lean into the resistance, all the while knowing he believes in me.
What Becomes Possible When You Stop Figuring It Out Alone
These aren't outliers — this is what happens when therapists at every stage get the right support, structure, and a team that actually knows their work. See all client results →
I joined Business School when I first got licensed as a psychologist. Over 8 months, I went from 0 clients to a full caseload of private pay clients at $250/session. THIS WAS BECAUSE OF BUSINESS SCHOOL — and I've been telling everyone who asks "how did you do that?" about zynnyme.
Now I'm hitting, after expenses, $17,000 a month and I'm in shock!
Business School for Therapists was the best investment I have made in myself. I went from working 45–50 hours per week to working 25, doubling my income, and impacting other therapists in my office.
I felt at ease from the moment we started and left with concrete steps I could actually implement. I had been thinking about enrolling in BST but wasn't certain. After my coaching session, I decided BST would be the additional step I needed to transform my practice.
Kelly and Miranda will help you catapult your growth, improve your work, and really improve — more than anything else — your quality of life and the way you show up for yourself, your loved ones, and your clients.
I went live with my website mid-February and got my first client almost immediately. I now see 17 clients per week, make more than I did as a school counselor, and work fewer days — with complete control of my schedule so I can show up for my family like I couldn't before.
You've been figuring this out alone long enough.
This isn't for everyone. If you're looking for a one-size-fits-all formula or a system that ignores who you actually are, well, this isn't that. But if you want real tools, templates, and scripts alongside coaching that actually helps you make them your own? That's exactly what we build.
The common thread among the therapists who've built something sustainable here isn't perfect circumstances. It's that they stopped waiting for things to get easier and got the right support.
Most therapists get the strongest results through Business School for Therapists. The Breakthrough Session is the right starting point if you want expert eyes on your situation first.
FAQs About Coaching for Therapists
Everything you're wondering, answered honestly.
Our deep specialty is working with therapists in private practice — and more broadly with highly educated healers building outcome-driven practices: psychologists, coaches with clinical backgrounds, speech therapists, and others navigating the particular complexity of building a business around specialized expertise and care work. We've been doing this since 2010 and have worked with over 2,000 practitioners. Every coach on our team is Brainspotting trained, which means we address the nervous system and mindset blocks that get in the way of building a sustainable practice — not just the strategy. We track client outcomes and continuously refine what we teach based on what actually works. We give you real tools, templates, and scripts alongside personalized coaching — not a cookie-cutter system, but a framework you can make your own. And we don't assume we know what's right for you before we know you — that's why everything starts with an assessment.
The Breakthrough Session is a single 30-minute 1:1 strategy session. You complete an in-depth practice assessment beforehand, then your coach sits down with you, reviews your situation, and builds a real 30-day action plan. It's a snapshot — a fast, focused shot of clarity. Business School for Therapists (BST) is our flagship ongoing coaching program — curriculum built for your stage of practice, individualized coaching responses to your questions, group coaching calls, community, and lifetime access to materials. Think of the Breakthrough Session as a powerful starting point. Business School is where you build momentum over time.
Not if you're heading straight into Business School for Therapists — you can enroll in BST directly. But if you're interested in 1:1 coaching packages, yes, the Breakthrough Session is required first. That's not a hoop to jump through — it's how we make sure we actually know your practice before making any recommendations. We won't suggest something that isn't right for you, and we can't know what's right without doing the work first.
You walk away with a clear 30-day action plan and an honest recommendation from your coach. Depending on what comes up in your session, that recommendation might be Business School for Therapists, a 1:1 coaching package, or both. Some therapists leave ready to enroll in something right away. Others take their plan and run with it on their own for a while — and that's completely fine too. No pressure, ever. And if you do decide to join Business School or a 1:1 six-session coaching package within 5 days, your $400 session fee is fully credited toward your enrollment.
Yes — if your coach recommends it after your Breakthrough Session, you can move into a 1:1 coaching package without enrolling in Business School for Therapists. That said, not everyone will be recommended for 1:1 coaching — it depends on what comes up in your assessment and what your coach genuinely believes will serve you best. We'd rather give you the right support than the most expensive one. It's also worth knowing that for 95% of therapists we work with, Business School produces stronger outcomes than 1:1 coaching alone — because a year of curriculum, group coaching, and individualized responses simply can't be replicated in 6 sessions.
It's both — and that's exactly the point. Yes, there's a curriculum. But there's also a real coaching layer where you submit your actual questions and get individualized responses by video or text from a zynnyme coach. Not a forum post. Not a chatbot. A real person who knows your practice, answering your specific question. You also get group coaching calls where your situation gets addressed directly, plus a private 1:1 coaching session built into your membership. Nobody else is doing this combination for therapists in private practice — and that's not us being cocky, it's just true.
Kelly and Miranda coach exclusively within Business School for Therapists — and yes, they are genuinely in there. We keep their 1:1 spots limited so the quality stays high, which means availability isn't guaranteed. But every BST member benefits from their input because our coaching team collaborates actively. Your coach brings your situation to the table — so even if you're not in a session with Kelly or Miranda directly, their perspective is in the room. Kelly and Miranda do not take Breakthrough Session clients.
We match you based on your goals, your stage of practice, and fit. Every coach on our team has been coaching therapists for 6+ years across solo and group practice — so there's no bad match, just different strengths. If you're booking a Breakthrough Session, you'll be matched before your session based on your intake information. And because our team collaborates closely, you're never limited to just one coach's perspective anyway.
Every zynnyme coach has 6+ years of experience coaching therapists specifically — not general business coaching, not life coaching, but private practice coaching. All of our coaches are Brainspotting trained, which means they're equipped to help you work through the mindset blocks and nervous system patterns that often get in the way of building a sustainable practice. Our team includes LMFTs, a DSW, a clinical psychology MA, authors, speakers, group practice owners, course creators, and educators — people who have actually built the things they're helping you build.
We're not going to trash other coaches — there are good ones out there. What we will say is this: our deep specialty is working with therapists in private practice and highly educated healers — people whose work is outcome-driven, ethically complex, and deeply personal. We've been doing it since 2010. We hold an intersectional lens and we genuinely care about what's right for you — your values, your nervous system, your specific situation — not just what works on paper. We give you real tools, templates, and scripts, and we coach you to make them your own rather than handing you a formula. We don't assume we know what's best for you before we know you. That's why everything starts with an assessment. And we track outcomes because we actually care whether this is working.
Ready to see everything Business School for Therapists includes? Get all the details on the BST page — or grab the free syllabus to see exactly what's covered before you commit to anything.