Marketing built for your practice, not somebody else's.
If you see clients for four sessions, you need a completely different marketing plan than the therapist down the street who sees them for four years. Almost nobody tells you that. So therapists copy each other's tactics, wonder why it isn't working, and conclude they're bad at marketing.
Where marketing actually starts
Your clinical model decides your numbers.
A therapist doing ART who sees people for three to five sessions has a higher need for inquiries. Clients get better and leave, which is the whole point, and that means a steady stream of new inquiries has to keep coming. A psychoanalytic therapist carrying clients for three years needs a fraction of that volume. Same profession, same city, but wildly different marketing plans.
We don't start with tactics. We start with math. How many inquiries do you actually need each month? How well do those inquiries convert into scheduled clients? How well does your website's contact page convert visitors into inquiries at all? And how long do people stay, based on your real modality and your real outcomes data?
We teach target benchmarks for each of these, so you can tell whether the problem is that not enough people are finding you, or that plenty are finding you and something's breaking after they do. Those are completely different problems with completely different fixes, and therapists lose years throwing marketing at the wrong one. We want your inquiry conversion at 80% or higher, your contact page converting at 15% at minimum, and your retention rate at 90% or better.
Building your plan
Two prongs, and a mix you can actually sustain.
Once you know your numbers, you build the plan: offline and online, with tasks that land weekly, monthly, or quarterly. Some of them do double duty and improve your clinical work at the same time.
The referral relationships that outlast any algorithm
Real connections with real people who send you real clients. We teach you exactly how, including the parts that feel awkward.
- Templates for reaching out to doctors' offices and other providers
- How to use the community you already have to open new doors
- How to build referral relationships that keep giving back
- Networking that works when you'd rather not network at all
Getting found where people are already looking
The work that makes you findable at 11pm when someone finally decides to get help.
- How to blog, with a whole bonus section devoted to it
- How to maintain and improve your SEO over time
- Keeping your website fresh, current, and working
- Using online directories and other resources to reach ideal clients
Built on your strengths, with one growth edge.
Your plan should lean on what you're already good at. If you light up in a room full of colleagues, offline referral work is your engine. If you'd rather write than talk to anyone, we start there instead.
We'll usually push you toward one thing that's a learning curve, because that's where growth lives. But one, not ten. And every piece has to meet your ideal clients where they actually are, in the places they genuinely look for a therapist. A brilliant plan aimed at the wrong place is just work.
Marketing is one piece of the puzzle
Marketing can't fix what happens after they find you.
You can drive a hundred people to your website, and it won't matter if the message doesn't land, the contact page doesn't convert, or your fees and schedule can't hold the caseload you're building toward.
That's why marketing isn't a standalone course here. It's one of eight benchmarks that build on each other, so the people your marketing brings in actually stay, and the practice they arrive at can hold them.
What Our Clients Have To Say About Marketing
How it works
A plan you actually run, with people who help you implement it.
Set your goals. Build the plan. Run it for a quarter. Look at the data. Adjust. Then do it again. That loop is the whole thing, and you're never guessing your way through it alone.
Set your goals
We start with your caseload target and work backward: how many inquiries you need, what your conversions have to look like, how long clients stay based on your modality and your outcomes data. This is where you find out whether you have a visibility problem or a conversion problem.
Target benchmarks for inquiry conversion, contact page conversion, and retention
Create your plan
Two prongs, built to your strengths, with tasks that land weekly, monthly, or quarterly. We teach you how to do each piece, not just what to put on the list.
- Offline: templates for reaching out to doctors' offices and other providers, using the community you already have, building referral relationships that keep giving back
- Online: blogging, maintaining and improving your SEO, keeping your website fresh, using directories and other resources to reach ideal clients
Includes outreach letter templates and our Claude tools for blogging and outreach
Implement a quarter
You run it consistently, long enough to actually generate data. Not a week of enthusiasm followed by three months of nothing. A quarter of steady, sized-to-your-life effort, with coaches and colleagues keeping you honest about it.
Quarterly sprints and weekly office hours to keep you moving
Review the data and pivot if needed
At the end of the quarter you look at what your online and offline work actually produced, not how it felt. Then you decide: keep it, cut it, or test something new. The data tells you what's next.
The questions everyone asks
Therapist marketing questions, answered.
What's the best marketing strategy for a therapy practice?+
There isn't a universal one, and that's the part nobody tells you. The right plan depends on your clinical model. A therapist seeing clients for three to five sessions needs far more new inquiries than one carrying clients for years. We start with your numbers, then build a two prong plan across offline referral work and online visibility, sized to your strengths and run in quarters.
How do I create a marketing plan for a new practice?+
Start with goals, not tactics. Work backward from your caseload target to the number of inquiries you need, then build your plan across offline and online marketing with tasks landing weekly, monthly, and quarterly. Run it for a full quarter, review what it actually produced, and pivot based on data rather than on how it felt.
How many inquiries do I actually need each month?+
It depends on how long your clients stay and how well you convert. We teach target benchmarks so you can run the math for your own practice: inquiry conversion at 80% or higher, contact page conversion at 15% minimum, and retention at 90% or better. From there we work out your caseload math using your own modality and outcomes data.
Why isn't my marketing working?+
Usually because it's aimed at the wrong problem, or it hasn't run long enough to tell you anything. "Not enough people are finding me" and "plenty of people find me but don't reach out" are completely different problems with completely different fixes. Knowing your conversion numbers tells you which one you have. Running the plan consistently for a quarter tells you whether it works.
How do I get referrals from doctors and other providers?+
With a real, repeatable process instead of hoping to be remembered. We give you templates for contacting doctors' offices and other providers, and we teach you how to use the community you already have to open new doors and build referral relationships that keep giving back.
Do I have to blog and do
The questions everyone asks
Therapist marketing questions, answered.
What's the best marketing strategy for a therapy practice?+
There isn't a universal one, and that's the part nobody tells you. The right plan depends on your clinical model. A therapist seeing clients for three to five sessions needs far more new inquiries than one carrying clients for years. We start with your numbers, then build a two prong plan across offline referral work and online visibility, sized to your strengths and run in quarters.
How do I create a marketing plan for a new practice?+
Start with goals, not tactics. Work backward from your caseload target to the number of inquiries you need, then build your plan across offline and online marketing with tasks landing weekly, monthly, and quarterly. Run it for a full quarter, review what it actually produced, and pivot based on data rather than on how it felt.
How many inquiries do I actually need each month?+
It depends on how long your clients stay and how well you convert. We teach target benchmarks so you can run the math for your own practice: inquiry conversion at 80% or higher, contact page conversion at 15% minimum, and retention at 90% or better. From there we work out your caseload math using your own modality and outcomes data.
Why isn't my marketing working?+
Usually because it's aimed at the wrong problem, or it hasn't run long enough to tell you anything. "Not enough people are finding me" and "plenty of people find me but don't reach out" are completely different problems with completely different fixes. Knowing your conversion numbers tells you which one you have. Running the plan consistently for a quarter tells you whether it works.
How do I get referrals from doctors and other providers?+
With a real, repeatable process instead of hoping to be remembered. We give you templates for contacting doctors' offices and other providers, and we teach you how to use the community you already have to open new doors and build referral relationships that keep giving back.
Do I have to blog and do SEO to get clients?+
You have to be findable where your people are already looking, and for most practices that includes search. We teach blogging, maintaining and improving your SEO, keeping your website current, and using directories well. There's also a full bonus section on blogging, plus Claude tools that help you actually get the posts written.
How often should I review my marketing?+
Every quarter. Plan it, run it consistently, then look at what your online and offline work actually produced and pivot from there. We don't believe in random acts of marketing. Consistency and testing over time, with a pivot when the data calls for one, is what fills a practice and keeps it full.
Is marketing a group practice different?+
Yes, and it's a genuinely different job. You're filling multiple caseloads with different specialties and different ideas of fit, not just your own. Business School includes a distinct lesson on marketing a group practice alongside the solo material.
It's time
Stop marketing on instinct. Start running a plan.
Your numbers, your plan, your quarter, and coaches who help you read the data and decide what's next. No more guessing whether any of it is working.
Backed by a 7-day money-back guarantee. Try it, really.
Not sure it's the right fit? Book a free 15-minute call with someone who gets it. No pressure, no pitch.