Build a website that fills your practice with the work you love.
Your website's real job is to bring you your ideal clients; the people you most want to sit with. To do that, it has to be one you own, one you can tweak yourself in minutes, and one that helps you get referrals form Google and AI. In Business School for Therapists, we'll teach you to build a website that does all of that.
What we teach in Business School
Four moves from blank page to a site that's actually found.
No cobbling it together from 47 browser tabs and a YouTube rabbit hole at midnight. Inside Business School, we walk you through four stages, with real coaches who answer your real questions.
Get your template
A real starting point, not a blinking cursor on a blank page.
You get a fully customizable Squarespace template built for private practice; sections, structure, and copy prompts already in place. The terrifying blank page is handled. You just bring the words that are yours. This is the difference between "I'll build my website someday" and "I launched it this month."
Included with BSTBuild your site, page by page
Every page your practice needs, written so it actually sounds like you.
We're not the "here's a template, good luck, bye" type. We teach you how to write every page that matters: Home, About, Specialties, Services, Contact, FAQs, a Media or Press Kit, plus the extra pages group and multi-location practices need. And you launch with one solid page instead of waiting to perfect all twelve, because a live website beats a beautiful one stuck in drafts every single time.
Learn to design
Make it look like you, not like a stock photo of a sad person on a couch.
Clients hire humans, not logos. We show you how to add the video and images that let someone meet the real you before they ever pick up the phone, plus the design touches that take your site from "fine, I guess" to genuinely yours. We also cover the unglamorous stuff most therapists skip and then panic about later: the legal policies your site needs and the accessibility basics that make it usable for everyone.
Learn to be found
Rank on Google. Get name-dropped by AI. Stop being a beautiful secret.
This is where most therapist websites quietly go to die on page seven of Google, and it's where we go deepest. We demystify what SEO actually is (spoiler: not magic, not a $1,500-a-month mystery service), help you build a keyword strategy that fits your practice, and walk you through E-E-A-T and schema with our custom Claude planning tool, the behind-the-scenes signals that tell Google and AI you're the real, credible deal. Then we tie it all together with connected copy across your site, so the right clients find you and an AI assistant actually names you when someone asks.
Includes our custom Claude planning tool
Your website is one piece of the puzzle
A website alone won't fill your practice.
A gorgeous site with the wrong message, no clear niche, and nothing driving traffic to it? That's just an expensive online business card.
Your website fills your practice when the message fits, the marketing lands, and the whole thing works together. That's why it's one of eight benchmarks, not a standalone fix.
What Our Clients Have To Say About Their Websites
How it works
You build it with us, not alone at 2am.
Most online courses gather dust because nobody's there when you get stuck. Business School is the opposite: the full curriculum and tools, plus real coaches who roll up their sleeves and work on your site with you.
What's in your hands from day one
The whole curriculum
Immediate, lifetime access to every lesson and resource; move at your own pace and revisit it whenever your practice changes. Future updates included.
Your website template
A fully customizable Squarespace template built for private practice, so you skip the blank page and start from a real structure.
A full year of support
The Inner Circle
A year of live, human support, not a forum you post into and hope. This is where the coaching and community actually happen.
Group coaching
Monthly live calls where you bring your real questions and get direct feedback from a coach.
Office hours
Stuck mid-week? Drop in every week and get unstuck with the coaching team.
Quarterly sprints
Four focused weeks a year where the whole community moves together and you finally ship the thing.
Community support
Four spaces for the rest of you: clinical consultation, networking & marketing, neurodivergent support, and co-working.
Our coaches work on your actual site with you.
This is the part nobody else offers. Our coaches don't just hand you lessons and disappear; they work with you on your copy, your design, and building the SEO right into your site. You're not guessing whether you did it right. You've got experienced eyes on your real website, helping you make it genuinely good.
Made inside Business School
Real sites, built by real therapists.
No cookie-cutter clones. These are practices our members built with our template and our coaches; each one unmistakably theirs.
Every one of these started with the same template you get on day one, then became something completely their own; with our coaches helping on the copy, the design, and the SEO.
Meet your coaches
Hi, we're Miranda & Kelly. We've been exactly where you are.
We are both licensed therapists who've been coaching private practice owners together since 2010. We co-authored Therapist Burnout and Beyond the Hour Guidebook, co-host the Starting a Private Practice podcast, and with over 15 years in, we've reached more than 100,000 clinicians.
We've lived the recessions, the licensing snafus, the imposter spiral, the tax surprises, and all that comes with the roller coaster of entrepreneurship. We combined Miranda's tech brain and Kelly's operations wizardry, along with a deep refusal to compromise on clinical integrity, and built the thing we wish we'd had.
And here's the part that matters for this page: zynnyme started as a course teaching therapists to build their own websites. That course grew into Business School. The website work isn't a bolt-on for us; it's where we began.
The questions everyone asks
Therapist website questions, answered.
Do I really need a website to fill my private practice?+
In almost every case, yes. The people most likely to need you are searching online, often late at night, often in crisis. If you're not findable, you're invisible to them. Inside Business School, building that findable, client-attracting site is the website benchmark; you do it with coaching at every step instead of guessing alone.
What's the best platform and template for an LMFT or LPC practice?+
For most therapists, Squarespace; hosting, blog, mobile responsiveness, accessibility tools, and SEO settings are all built in, with no plugins to babysit. And every Business School member gets a fully customizable Squarespace template built specifically for private practice, with the structure and copy prompts already in place. You start from a real foundation, not a blinking cursor.
How do I show up on Google and get recommended by AI?+
SEO for therapists is a content discipline, not magic (and not a $1,500-a-month mystery service). It means writing for the words real people actually search, plus the technical signals that tell Google and AI you're the credible deal: SEO fundamentals, schema markup, and E-E-A-T. Inside the website benchmark, our coaches help you build a keyword strategy and integrate schema and E-E-A-T using our custom Claude planning tool, so you're positioned to rank on Google and to be the practice an AI assistant names.
Should I build it myself or hire a designer?+
Most therapists can build a caseload-filling site themselves, no code or five-figure budget required. It's usually a question of time and temperament, not skill. Either way: own your site, hosting, and domain in your own name, and make sure SEO is actually included. Inside Business School, our coaches work on your copy, design, and SEO with you, so you're never wondering if you did it right.
How much should a therapist website cost?+
You can have a genuinely good site for the cost of a Squarespace subscription plus your own domain. You can also spend thousands on a custom build. Spending more doesn't produce better results; we've watched expensive sites produce nothing and cheap ones fill caseloads. Be skeptical of anyone who insists a website has to cost thousands to work.
How long does it take to launch?+
A focused single-page site can go live in about a week. With our template and launch process, members often move faster than they expect; people who braced for a month of work have launched in days. We get you live with one strong page first, then build from there.
Where does the website fit in the rest of Business School?+
The website is one of eight core benchmarks. It can't stand alone; a site is only as effective as the message it carries and the marketing that drives people to it. That's why we teach it inside a connected system with coaching and community, not as a standalone course you'd have to stitch together yourself.
It's time
Your future clients are searching right now. Make sure they find you.
The template, the curriculum, and coaches who work on your actual site with you. Everything you need to stop being a beautiful secret and start getting found.
Backed by a 7-day money-back guarantee. Try it, really.
Not sure it's the right fit? Book a free 15-minute call with someone who gets it. No pressure, no pitch.