We’re Therapists. We’re Rule-breakers. We’re Dreamers.
We’re Therapist Consultants Who Won’t Let You Settle.
At zynnyme, we help therapists build profitable, sustainable private practices without burnout.
Get Our Proven Roadmap That Thousands of Therapists Have Used to Build Their Practices! 👇
We Didn’t Mean to Start a Movement... But Here We Are
We didn’t set out to become private practice coaches and therapist consultants. Like many therapists, we just wanted to do good work… and make enough to live a balanced life. Spoiler: the “balanced life” part? Not so easy at first.
Hi, we’re Kelly Higdon, LMFT (she/they), Miranda Palmer, LMFT (she/her), co-founders of ZynnyMe.
We’re both LMFTs who realized (the hard way) that therapists are often the worst-paid professionals with graduate degrees. And we decided that had to change, not just for us, but for every therapist out there struggling to make it work.
Miranda’s Story: From a One-Point Fail to a Thriving Private Practice
It all started when Miranda failed her licensing exam by one point. (Ouch.) Feeling totally alone, she started an online study group to connect with other struggling therapists… and discovered something powerful: community changes everything.
That experience fueled her mission to launch a private practice in one of the “worst places to live in America” (during a recession, no less). She thrived. Soon, other therapists were asking how she did it and her journey into private practice coaching and consulting began.
Kelly’s Story: From Clinic Director to Bold Entrepreneur
Kelly was running a busy county clinic but dreamed of more freedom, flexibility, and fun. She Googled their way to Miranda and hired her as a coach. Together, they built Kelly’s cash-pay private practice from the ground up, in a saturated market, during a recession, with zero connections, and a newborn at home. (Yes, it was as intense as it sounds.)
Kelly discovered a deep love for helping therapists succeed. Soon, Kelly and Miranda joined forces to create something bigger than either of them could have imagined.
From Strangers to Co-Creators (and Chosen Family)
We’re not married (we get asked that a lot. Hi again, Greg Higdon 👋), but we are chosen family. Our partnership is built on belly laughs, hard-won wisdom, and a deep belief that therapists deserve so much more than survival.
Today, zynnyMe helps thousands of therapists through private practice coaching, consulting, and community support that’s practical, values-driven, and actually fun.
Whether you’re starting out, scaling up, or somewhere in between—we’re here to help you build a private practice that supports your whole life.
*zynnyme - as evocative as it sounds, the business name is based on an old email handle Miranda had. It’s fun, quirky, and totally us.
You may have seen or heard us on …
Who We Help
Established in 2010, we’ve helped over 100k+ therapists, helpers & healers at every stage of private practice. Whether you’re just starting out, hitting a plateau, or ready to scale beyond the couch you are in the right place.
Just Starting a Private Practice
You're staring at a blank slate—and let’s be real, it feels more terrifying than exciting right now. You need step-by-step guidance (without all the fluff) and private practice coaching that helps you get clear, focused, and fully booked.
Growing a Private Practice
You’ve got some momentum—but the ups and downs of referrals (and income) are exhausting. You're ready for private practice consulting that actually helps you stabilize your business, hold boundaries, and increase your income sustainably.
Running a Full, Busy Practice
Congrats—you’re full! But you’re also… tired. Maybe you want to add a new income stream (courses, intensives, retreats?) or reduce your clinical hours without slashing your income. You need business coaching that helps you grow smart—not just work more.
Owning (or Starting) a Group Practice
You're juggling a million moving parts—and wondering where your life went. You want consulting that goes beyond surface-level advice to help you build systems, hire wisely, and make sure your group practice actually works for you, not just your team.
Join our library of FREE Therapist Trainings for Each Stage of Private Practice
SEE WHAT OTHERS SAY ABOUT WORKING WITH US
Want to get to know the team a little better?
We are a team of therapists and therapist consultants who are all Brainspotting Practitioners. Tap on the image to learn more.
Our Mission & Values
We believe in the power of community and we value it as the context for building a business. Our team hails from the West Coast to the East Coast, to across both oceans. We, as founders, operate out of San Diego County on the stolen land of the Kumeyaay and Payómkawichum (Luiseño) tribes who lived in rhythm with nature and the land as a community. We seek to learn from these communities as we actively decolonize our minds and our business while knowing we benefit from living here, using this land for business, education, and connection.
While diverse in background, identity, and power and privilege, our team is united in a commitment to help therapists gain confidence and skills to build life-giving practices with less stress and more abundance.
We strive to promote inclusion while continuously educating ourselves on equitable business practices and unlearning oppressive practices. All are welcome here. We seek to create a safe, decolonized, anti-racist space and do so through our own learning, activism and financial contribution. As such, our content is ever changing as we continue to peel back the layers of capitalism, racism and other oppressive practices in our own business as well as in our field.
We are committed to this work and our willingness to self-reflect, evolve our mindsets, and make space for difficult dialogue is what guides us every step of the way.
Therapists are out here holding the weight of the world, but who’s holding them? We believe every clinician deserves the resources to live a great life while providing great outcomes for their clients. And yes, compensation is a resource. A big one. When your business is financially stable and aligned with your values, everything changes for you and your clients.
Our mission? To equip therapists like you with the private practice coaching, consulting, and community support you need to build a thriving business that gives you a great income while getting clients stellar clinical outcomes, all without burning out.
Because Here’s the Thing...
Graduate programs teach clinical skills (sometimes).
Mentors don’t model sustainable caseloads and workloads.
Getting online support can be daunting when you don’t know who to trust.
We’re here to change that.
You don’t have to sacrifice your peace of mind to make a meaningful impact.
You don’t have to struggle financially while helping others find balance.
You don’t have to burn out while building others up.
You can be a great clinician and a confident, ethical business owner. And we’re here to show you how.
We live and work by these values every day, in our private practice coaching, consulting, and in the way we lead our community:
⭐ Be a Force for Good -You can’t go wrong doing right. This is a core belief in everything we do.
⭐ Serve - Our people aren’t just “clients” they’re our community. We aim to blow their socks off with genuine care and next-level service.
⭐ Love - We lead with kindness, respect, and empathy, even (especially) when the conversations get tough. Everyone is welcomed and valued for who they are.
⭐ Lead People to Better - Every single thing we do is about one goal: changing lives for the better.
⭐ Be Whole - We love and serve others, but we also care deeply for ourselves, our families, and our own well-being.
⭐ Be Honest - Honesty + kindness = growth. We believe in saying the hard things with heart.
⭐ Be Grateful & Have Fun! We seriously have the best job in the world, connecting with incredible humans, transforming lives, and ditching the boring 9-to-5. How could we not have fun!?
Frequently Asked Questions About Us As Therapist Consultants
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Some people use “consultant” to mean more directive strategy and “coach” to mean more support and accountability. At zynnyme, we blend both, so therapist consultants and private practice coaches are interchangeable terms for how we work. We guide you with proven expertise, encourage you through the messy middle, and help you build a practice that’s profitable, sustainable, and aligned with your values, based on real experience as therapists who’ve built practices ourselves.
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We work with therapists across stages:
People starting a practice (including seasoned clinicians building something new)
Therapists who are “full” but overworked or underpaid
Practice owners moving toward private pay
Group practice owners who need better systems, hiring structure, or leadership support
We value the diversity of our community and seek to create a place where differences are celebrated and honored while also supported and integrated as you create your own solo or group practice.
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Common focus areas include:
Fee setting and revenue planning (so you’re not guessing)
Simplifying marketing (message, niche clarity, website strategy)
Building ethical, stable policies and systems
Time and capacity planning to reduce burnout
Group practice structure: roles, hiring, and operational clarity
Everything we help with is at the intersection of honoring your nervous system and situation while also striving for better clinical outcomes for your practice.
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No. Some people start with insurance and transition later; others are private pay from the beginning. And some therapists choose to stick with the right insurance companies for their practice. We help you make a plan that matches your financial reality and your nervous system capacity, not a one-size-fits-all approach.
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There are two ways to work with us. You can check out our Business School for Therapists program where you get the full team of support and you can also check out our private practice coaching which starts with a breakthrough session.
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We’re not here to push a one-size-fits-all business model or hustle mentality. We focus on building a practice that works for your nervous system, your values, and the people you serve. Everything we teach is designed to support strong clinical outcomes, not just “more marketing.” And our coaches are trained in Brainspotting, which means we can support you not only with strategy, but with the internal blocks that often show up when you’re changing how you work, charge, or lead.
Also - we’ve been around a long time. We have watched the landscape of private practice evolve and change and we have supported therapists for over 15 years through it all. We have the longest standing program to support therapists in our Business School for Therapists.We are all are trained at various levels with Brainspotting and use this tool to help therapists expand their vision and remove the blocks that get in the way of them taking action.