We're Therapists. We're Rule-breakers. We're Dreamers.
We're Therapist Consultants Who Won't Let You Settle.
We're not business coaches who happen to work with therapists. We're licensed clinicians who built the practices, made the mistakes, and spent 15+ years turning what we learned into coaching that actually works — for your income, your caseload, and your life.
Get our proven roadmap that thousands of therapists have used to build their practices 👇
We Didn't Mean to Start a Movement… But Here We Are
We didn't set out to become therapist consultants. Like many therapists, we just wanted to do good work and make enough to live a balanced life. Spoiler: the "balanced life" part? Not so easy at first.
Miranda's Story: From a One-Point Fail to a Thriving Private Practice
It all started when Miranda failed her licensing exam by one point. (Ouch.) Feeling totally alone, she started an online study group to connect with other struggling therapists… and discovered something powerful: community changes everything.
That experience fueled her mission to launch a private practice in one of the "worst places to live in America" — during a recession, no less. She thrived. Soon, other therapists were asking how she did it, and her journey into therapist consulting and private practice coaching began.
Kelly's Story: From Clinic Director to Bold Entrepreneur
Kelly was running a busy county clinic but dreamed of more freedom, flexibility, and fun. They Googled their way to Miranda and hired her as a coach. Together, they built Kelly's cash-pay private practice from the ground up — in a saturated market, during a recession, with zero connections, and a newborn at home. (Yes, it was as intense as it sounds.)
Kelly discovered a deep love for helping therapists succeed. Soon, Kelly and Miranda joined forces to create something bigger than either of them could have imagined.
From Strangers to Co-Creators (and Chosen Family)
We're not married — we get asked that a lot. (Hi again, Greg Higdon 👋) But we are chosen family. Our partnership is built on belly laughs, hard-won wisdom, and a deep belief that therapists deserve so much more than survival.
Today, zynnyme helps thousands of therapists through private practice coaching, consulting, and community support that's practical, values-driven, and actually fun. Whether you're starting out, scaling up, or somewhere in between — we're here to help you build a private practice that supports your whole life.
*zynnyme — as evocative as it sounds, the business name is based on an old email handle Miranda had. It's fun, quirky, and totally us.
You may have seen or heard us on …
What 15+ Years as Therapist Consultants Looks Like
Beyond coaching therapists, we've built the tools, wrote the books, developed the trainings, and refined the systems. Here's what that body of work looks like.
Co-Authored Book
Therapist Burnout — a practical guide to sustainable practice design and a true exploration of burnout and what it takes to heal as a therapist in private practice. Written from 15+ years of working directly with therapists who were burning out and building back up.
Get the book →Starting a Private Practice Podcast
Our podcast has been a go-to resource for therapists navigating the business side of private practice with real conversations about fees, marketing, burnout, insurance, hiring, and building a practice that doesn't consume your life.
Listen now →Business School for Therapists
The longest-running business coaching program for therapists in the industry. A full year of coaching, curriculum, community, and 1:1 support that has been continuously updated since 2010. Includes 32 APA-approved CEs so your business education counts toward your license renewal.
Explore BST →Coaching for Therapists
Not sure where to start? Our Breakthrough Session gives you an in-depth practice assessment, a 1:1 strategy session with a Brainspotting-trained coach, and a clear 30-day action plan. Your full $400 is credited toward BST if you enroll within 5 days.
Learn about coaching →15+ Hours of Free Trainings
Over 100,000 therapists have learned from our free trainings, webinars, and resources. We've always believed in leading with value and if you're not ready to invest, we still want to help you build something better, whether you are a solo or group practice owner.
Watch free →The zynnyme Blog
Years of in-depth articles on private practice strategy, fee-setting, insurance dynamics, marketing, hiring, burnout prevention, and the shifting landscape of mental health care. Written by therapists, for therapists. This is not recycled generic business advice.
Read the blog →Meet Your Therapist Consultants
Every private practice coach has over 6+ years of private practice coaching experience and all are Brainspotting practioners. Watch their intros and then head to our coaching page to learn more about how to work with them.
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SEE WHAT OTHERS SAY ABOUT WORKING WITH US
Our Mission & Values
Therapists are out here holding the weight of the world, but who's holding them? We believe the answer isn't just better strategy. It's a fundamentally different relationship between who you are, how you practice, and how your business runs.
Our mission is to equip therapists with the coaching, consulting, and community they need to build a thriving business - one that gives them a great income, gets clients stellar clinical outcomes, and doesn't require burning out to sustain.
Community Is the Context
We believe in the power of community and value it as the context for building a business — not just a perk of membership. The therapists in our programs aren't customers. They're colleagues, collaborators, and chosen family. We build in relationship with each other, not in isolation. That's how we've always done it, and it's why one-third of our members come from word of mouth.
Financial Health Improves Clinical Outcomes
This isn't just a belief — it's what we've observed across thousands of therapists. When clinicians are financially stable, they stop making clinical decisions from fear. They take the clients they're best equipped to serve. They show up regulated. Better business practices aren't separate from better therapy — they're the foundation of it.
Inclusion & Decolonization
We strive to promote inclusion while continuously educating ourselves on equitable business practices and unlearning oppressive ones. All are welcome here. Our content evolves as we peel back the layers of capitalism, racism, and other oppressive practices in our own business and in our field. We are committed to this work — and our willingness to self-reflect, evolve, and make space for difficult dialogue is what guides us.
Heart, Mind, Body & Spirit
We never want to recommend something that isn't aligned with you fully. Your intersecting identities, your nervous system capacity, your values, your circumstances — all of it matters. We don't hand you a formula and tell you to execute. We help you build something that honors who you actually are — and we use Brainspotting to help you move through the blocks that get in the way.
⭐ Be a Force for Good
You can't go wrong doing right. This is a core belief in everything we do.
⭐ Serve
Our people aren't just "clients" — they're our community. We aim to blow their socks off with genuine care.
⭐ Love
We lead with kindness, respect, and empathy — even (especially) when the conversations get tough.
⭐ Lead People to Better
Every single thing we do is about one goal: changing lives for the better.
⭐ Be Whole
We love and serve others, but we also care deeply for ourselves, our families, and our own well-being.
⭐ Be Honest & Have Fun
Honesty + kindness = growth. And we seriously have the best job in the world — how could we not have fun?
While diverse in background, identity, power, and privilege, our team is united in a commitment to help therapists gain confidence and skills to build life-giving practices with less stress and more abundance.
As founders, we operate out of San Diego County on the unceded land of the Kumeyaay and Payómkawichum (Luiseño) peoples who lived in rhythm with nature and community. We seek to learn from these communities as we actively decolonize our minds and our business — knowing we benefit from living here, using this land for business, education, and connection. This learning shapes how we teach, how we lead, and how we hold space for the therapists in our community.
Frequently Asked Questions About Us as Therapist Consultants
Some people use "consultant" to mean more directive strategy and "coach" to mean more support and accountability. At zynnyme, we blend both — so therapist consultants and private practice coaches are interchangeable terms for how we work. We guide you with proven expertise, encourage you through the messy middle, and help you build a practice that's profitable, sustainable, and aligned with your values — based on real experience as therapists who've built practices ourselves.
We work with therapists across stages: people starting a practice (including seasoned clinicians building something new), therapists who are "full" but overworked or underpaid, practice owners moving toward private pay, and group practice owners who need better systems, hiring structure, or leadership support.
We value the diversity of our community and seek to create a place where differences are celebrated and honored while also supported and integrated as you create your own solo or group practice.
Common focus areas include: fee setting and revenue planning (so you're not guessing), simplifying marketing (message, niche clarity, website strategy), building ethical and stable policies and systems, time and capacity planning to reduce burnout, and group practice structure including roles, hiring, and operational clarity.
Everything we help with is at the intersection of honoring your nervous system and situation while also striving for better clinical outcomes in your practice.
No. Some people start with insurance and transition later. Others are private pay from the beginning. And some therapists choose to stick with the right insurance companies for their practice. We help you make a plan that matches your financial reality and your nervous system capacity — not a one-size-fits-all approach.
There are two main ways to work with us. Business School for Therapists is our flagship program — a full year of coaching, curriculum, community, and 1:1 support. It's where 95% of therapists get the strongest results. You can also start with a Breakthrough Session — a focused 1:1 strategy session with a coach that gives you a clear 30-day action plan. Your full $400 is credited toward BST if you enroll within 5 days.
We're not here to push a one-size-fits-all business model or hustle mentality. We focus on building a practice that works for your nervous system, your values, and the people you serve. Everything we teach is designed to support strong clinical outcomes — not just "more marketing."
Our coaches are all trained in Brainspotting, which means we can support you not only with strategy but with the internal blocks that show up when you're changing how you work, charge, or lead. We've been doing this since 2010 — and we have the longest-standing program to support therapists in private practice.
Kelly Higdon, LMFT and Miranda Palmer, LMFT are co-authors of Therapist Burnout and co-hosts of the Starting a Private Practice podcast. They've developed APA-approved continuing education courses on topics including therapist factors in clinical effectiveness and digital ethics. They've presented at CAMFT and other professional conferences, been featured in the Mighty Networks case study series, and have been coaching therapists continuously since 2010.
Now that you know who we are — here's how to work with us.
We've been helping therapists build practices that actually sustain them since 2010. Whether you're just starting to wonder if there's a better way, or you already know there is and you're ready to move — we've got you.
Most therapists get the strongest results through Business School for Therapists — a full year of coaching, curriculum, community, and 1:1 support. If you want expert eyes on your situation first, the Breakthrough Session is the right starting point.