Miranda Palmer, LMFT
she/her · Co-Founder & Therapist ConsultantI truly want to help you be successful and have a happy life. Whether that means building a full private practice, writing the book that's been simmering, or developing an online program — I see how clinical outcomes, burnout rate, and overall passion can be impacted positively or negatively by how our businesses run.
My Story
How did I end up helping thousands of therapists from all around the world? I failed a licensing exam, by 1 point… and I lived to tell about it. Isn't it funny how something that feels horrible and terrible in the moment can turn into a catalyst for something beautiful?
Feeling totally alone, I started an online study group to connect with other struggling therapists — and discovered something powerful: community changes everything. That experience fueled my mission to launch a private practice in one of the "worst places to live in America," during a recession, with next to no business experience or contacts. I thrived.
Soon, other therapists were asking how I did it. Kelly Googled their way to me and hired me as a coach. We built Kelly's practice together, discovered we made an unstoppable team, and zynnyme was born.
I've taught undergraduate psychology courses. I've taught graduate courses in Counseling Psychology. I've provided clinical supervision to ACSW and MFT interns. I've started a profitable cash-pay private practice out of thin air. I've launched online programs and had failure… and amazing success. I've been there. I've done that. I'm still doing it — pushing, creating, day by day uncovering the fullness of my purpose for being on this earth.
What I've Built
Co-Author
Therapist Burnout and Beyond the Hour — co-authored with Kelly. Written from 15+ years of working directly with therapists navigating burnout and building back up.
Podcast Co-Host
Co-host of the Starting a Private Practice podcast — real conversations about fees, marketing, burnout, insurance, and building a practice that doesn't consume your life.
Co-Creator of BST
I co-created Business School for Therapists — the longest-running coaching program for therapists, continuously refined since 2010.
APA-Approved CE Developer
Co-developed continuing education courses on therapist factors in clinical effectiveness, burnout prevention, and digital ethics.
Brainspotting Practitioner
I use Brainspotting to help therapists move through the internal blocks that strategy alone can't touch — the fear, the imposter syndrome, the nervous system patterns that keep you stuck.
Educator & Supervisor
Former undergraduate and graduate psychology faculty. Clinical supervisor to ACSW and MFT interns. Creator of a free study and support community that's served close to 100,000 pre-licensed clinicians.
How I Coach
I teach business skills — not because I'm all about money, but because I see how clinical outcomes, burnout rate, and overall passion can be impacted positively or negatively by how our businesses run. When your business is a mess, it leaks into your clinical work. When your business is aligned, everything gets better — for you and your clients.
If you work for an agency and you don't like your job, you blame your boss. But what if you don't like private practice? What if you're working too hard, making too little, not getting enough vacation time? The boss is… well, you. That's where I come in.
I bring tech prowess, marketing strategy, and a direct coaching style — always grounded in clinical integrity. I'm practical, I'm funny (at least I think so), and I genuinely care whether this actually works for you.
I'm a writer. I'm a teacher. I'm a therapist. I'm a business coach who believes that the way we run our practices should honor our whole lives — not deplete them. I've been where you are, and I've built the thing you're trying to build. I'd love to be your guide.
What People Say About Working With Me
Miranda gets it — our personal healing and business growth are inseparable. She helped me focus, trust myself, and build a thriving practice I love. She's a healer with real business savvy — and she changed my life.
Miranda is knowledgeable, passionate, and enthusiastic as a coach for small service businesses. She packs a wealth of information into her programs, and always over-delivers. Plus, she's funny and REAL. I highly recommend her!
It is not an exaggeration to say that coaching with Miranda changed my life. I am a different, better, whole, more integrated person because of the time that I spent with her. I was there for business coaching, and what I got was so much more than that.
Work With Me in Business School for Therapists
I coach exclusively inside BST — where you get a full year of coaching, curriculum, community, and 1:1 support alongside me, Kelly, and the full zynnyme team.
Explore Business School → I'm available inside BST only · Not available for Breakthrough Sessions Interested in my healing work? Visit nottherapy.space →