It's story time. But it isn't just a story about a person who wins all the time because that is called a fairy tale. We are talking real stories - where people fail, get confused, find their way, change direction, fight some battles and honestly embrace the whole of the journey while falling upward.Read More
February 8, 2018
What does it really take to go from where you are, to where you want to be. Here is one bootcamper's journey.
"When I decided to give bootcamp a try, I thought it was to improve my business growth. While my business has changed, it's really me, the business owner that has grown.
When I did my bootcamp interview with Miranda, I was very burned out and frustrated with marketing. While I still loved being my own boss, my business was stagnant. I had maintained a practice through the recession and having children, but my income had not grown in 15 years.
When I started my business in 2001, my coach taught me how to get on insurance panels and the group I joined talked to me about getting on more panels. I had no idea that anyone practiced and got paid their full fee. I had a successful part-time practice taking insurance for many years, but then my children became school-age and I was ready to devote more energy to my business.
I tried everything I read about. I invested more and more time and energy with no return on my investment. All of this overdoing was leading to greater burnout, exhaustion, and self-doubt. I was tired of working so hard and not reaching my income goals. So I decided to take a risk and trust some coaches from California that I had been following from afar. I sold a piano we didn't use anymore in order to pay for bootcamp. I was committed but tired.
At the time, I was working 3 jobs. I had a lot of doubt that anything would help, but hoped bootcamp would help me at the minimum increase my client referrals. But what I really wanted was clarity on what was working and not working in my marketing. I wanted to stop spinning my wheels so I could use my time wisely and even reserve some energy for myself.
The journey hasn't been easy as I've had to repeatedly face things that were hard to face like a negative past review on Google, a high client drop out rate, not ending sessions on time, being too lenient on my missed appointment policy, etc. But I've also been determined to face my fears and refine my vision of what I want my practice to look like.
I've been gradually withdrawing my contracts with insurance and EAP companies for the past 9 months. I've gone from taking almost all of the insurance plans in my area to taking one. And almost immediately, I went from relying on insurance for referrals to receiving more referrals from my own marketing. My website now gets more than 700 visitors and over 2500 pageviews per month. The fact that I could rely on myself to get clients was quite empowering.
While there is still variability in monthly referrals, I now know what works for me so I don't have to do it all. After the first round of bootcamp, I was still trying to do it all and I wasn't sleeping well. Slowly I've realized that I have valued my business more than I valued myself. That takeaway has been priceless. Even if my income never increases, I am valuable.
When I realized that I was part of the problem, not that I was the problem, things started to shift. That is, taking insurance and not consistently enforcing my policies was getting in the way of increasing my income. Increasing referrals was only part of the solution. And when I looked at all the things I was giving up or turning down in order to keep taking insurance reimbursement at $60/session, I knew it was time to take the leap I had been dreaming about for years. Now I work one job, my private practice, and I am currently at about 50% of my clients paying my full fee. I have more steps to take and more dreams to pursue and more energy to do it.
When I started valuing myself more, meeting my own needs better, I freed up the energy to dream and enforce boundaries. Now I sleep well, take breaks, am meeting new colleagues, taking new training, and getting consultation when needed. I still haven't increased my overall business income to pay myself more, but I know what to work on and what to let go of. I know what's working and what's not working. And I know I can value my business, my clients AND myself. I no longer have to sacrifice my well-being for success.
And I'm so glad I've trusted those two coaches from California! As I've gained not only more of myself but also an amazing community of authentic therapists encouraging each other along our journeys. "
Marci is one of our amazing Business School Bootcamp Alumni. You can learn more about the Business School Bootcamp for Therapists here.
Note from Miranda: I absolutely love watching this process of growth over time. I loved not just watching Marci go through and make a TON of changes in that first round of bootcamp, but how lifetime access is allowing her to keep going deeper into the process. You can learn more about Marci and her anxiety and relationship counseling in Independence, MO here.
We had a blast at our Launch Party. Missed it? No worries! If you missed the LIVE Business School Bootcamp Launch Party here is a recording just for you!
Grab your interview for bootcamp now! Doors close on March 23rd and they won't open again until 2019!
Today we’re going to crush some common marketing myths therapists get sold ALL. THE. TIME.
You know...myths like...
- Good therapists don’t need to market.
- More marketing equals better marketing - you have to say yes to every opportunity.
- Throwing money at marketing will yield better results.
Are you ready for some fun?
The work that we do as therapists is powerful and impacts us on every level. But, sometimes that work can be pretty exhausting and a lot of what you do and how you change people goes unseen.
Every year we like to celebrate therapists, private practice, and the launch of our Business School Bootcamp for Therapists with a free training and some AWESOME free giveaways! This year is no different and is including even more giveaways than last year!
Click here to register, and remember that you need to be present during the LIVE training in order to win one of our MANY giveaways, including a free lifetime entry to the Business School Bootcamp for Therapists (Value $1,750).
We are really excited and feel really honored by the private practice support people who put their name beside and behind the Business School Bootcamp for Therapists! In fact, this is what one of our giveaway peeps had to say about Business School Bootcamp "We love being able to contribute and promote Bootcamp. It is consistently the most raved about, effective investment our clients can make to help them grow a successful practice."
Get registered today and be sure to be on the call LIVE to win!
- 1-year membership to Simple Practice
- Free 3-month google AdWords package from John Clarke at Unconditional Media
- Annual membership to Maelisa Hall's documentation membership site at QA Prep
- 1 free consultation session from Rebecca Wong at Concectfullness
- Telemental Health Basics starter pack from Roy Huggins at Person Centered Tech
- Strees free court handbook with bonus prep sheets from Nicol Stolar-Peterson at Therapist Court Prep
- Facebook Transformation course from Your Group Guru Katie Keates-May
- 1 membership to Laura Long's e-course at Your Bad Ass Therapy Practice
- 2- 6-month memberships to Melvin's Selling the Couch directory
- $100 off of Joe Sanok of Practice of the Practice paperwork packet for EVERYONE Live at the webinar
- 1 lifetime membership to the Business School Bootcamp for Therapists from Kelly + Miranda!
- Free video clinical consultation from Laura Reagan of the Trauma Therapist's Community
- 45-minute money mindset session with Tiffany McLain
- 1 entire year of a website (new or current client) from Brighter Vision
- Sherry Shockey-Pope is giving away two complete Therapist Private Practice in a Box
In today's lesson, you're going to learn...
How to get ultra clear about who you are and what you LOVE to do.
- How specializing will attract people outside of your specialty and lead to a more diverse practice. (Strange but true!)
- How tapping into your passion will lead to more referrals.
- And so much more!
Get ready to...
- Feel confident charging a fair rate!
- Learn how fee setting will make or break your practice.
- Overcome common struggles related to setting fees.
- Discover how to select a fee that feels right to you.
- Learn how clients LOVE it when you set a fair fee!
In today’s challenge, we’re going to cover...
- How to offer over-the-top services your clients will LOVE
- What it takes to succeed in this profession. (And it’s not what they told you in grad school.)
- How to build a practice that has a BIG impact on the world!
Join us for this stupendous 5-Week Private Practice Challenge!
This challenge is PACKED with strategies, techniques, and mindset shifts that you can apply directly to your private practice TODAY.
We know free trainings don’t always align with your busy, busy private practice schedule -- so we've divided this training into five, self-paced, easily digestible sessions!
Each session will include a video training, worksheet, AND actionable steps (aka homework) that you can implement throughout the week. PLUS, if you watch the video the day it's released you can ask questions in the comment section, and we'll be in there throughout the day to answer you directly!Read More
We aren’t meant to build our businesses in isolation though when you start your private practice, you usually think about it just being you, in your office, handling the business. In reality, it takes a lot of support to help you get to a place of success so let’s look at who is on your team.