Business Coaching for Therapists
Private Practice Consultants For Therapists Who Want More Income, Sustainability & Better Clinical Outcomes.
It’s Time to Flip the Script and Go From
Tired, Burned Out, and Barely Scraping By to … Booked Out & Balance
We have helped thousands of therapists since 2010 to build solo and group practices that get great clinical outcomes and profitability without sacrificing joy and happiness.
There is a better way. Let us show you how.
You're a Trained Clinician Running a Business on Google Searches and Panic
The "grad school didn't prepare me for business" problem that a lot of therapists talk about? That's just the starting point of what a lot of therapists are facing in private practice. The landscape you're building a practice in right now is fundamentally different from even five years ago, and it's getting more complicated fast.
Here is what we are all facing:
VC-backed platforms are raising billions while controlling your rates, your data, and your client relationships. Insurance companies are deploying AI to auto-deny claims. Outcome-based payment models are being designed for organizations, not solo practitioners. Therapists are caught in the middle, too burned out to see the full picture. (The APA's 2024 Practitioner Pulse Survey found that 51% of early career psychologists report burnout*.)
Our profession is at a fork in the road:
Therapists who decide to depend entirely on platforms and insurance with no independent infrastructure. Giving up their power, their financial stability, and their clients’ PHI to VC funds and stockholders.
Therapists who choose to build their own practices, their own marketing, their own systems, and get to choose and protect from a position of strength and sovereignty.
We help you build that second path. Because having your own infrastructure means you get to choose, and that changes your income, your schedule, your autonomy, your client’s privacy, which insurance panels to contract with if you want, and the quality of care you provide.
Sound Familiar?
😰 Saying yes to every client who calls — not because they're all the right fit, but because when income feels unpredictable, "no" feels like a luxury you can't afford.
🔄 A graveyard of half-finished projects — the website refresh, the group you wanted to launch, the systems you've been meaning to build.
💸 Fees that are … a situation — one rate for this client, a different one for that, a sliding scale that only slides down, and a knot in your stomach every time someone asks your rate.
🧭 Deafening noise about what to do next — you end up doing nothing, everything at once, or the wrong thing with great enthusiasm. 🎯
⏰ A schedule that's gone rogue — evenings, weekends, and "just this once" that became your permanent normal. You told yourself flexibility was a perk. So why does your calendar feel like it's fighting you?
👥 Hiring that feels terrifying — what if you hire wrong? What if you can't afford them? What if you're the bad boss? (You won't be. But we understand the spiral.)
(Yep, We Thought So.)
What Your Practice Could Actually Feel Like
These are the shifts we've watched happen for thousands of therapists:
✔️ You wake up on a Monday and actually like your schedule. Your caseload is intentional and not a collection of "I couldn't say no." These are the right people, at the right times, and you're going to do great work today.
✔️ You have a fee you can say out loud without your voice doing that weird thing. You know the one. It's gone now. You understand what you charge, why, and how to communicate it without apologizing. 😉
✔️ You take a vacation, and nothing catches fire. Your intake process runs. Your policies are clear. The "boring business stuff" hums along in the background so you can focus on what you're amazing at which is the clinical work.
✔️ You get excited about what's next instead of overwhelmed by it. Whether that's adding intensives, launching a group, writing a book, or simply working less and earning more, you know the move. Plus, you've got people in your corner helping you make it.
✔️ Your nervous system finally gets a break. When your practice is chaotic, your nervous system stays activated and that affects your clinical presence, your decision-making, your sleep, everything. We help you build a practice that regulates you and keeps you in your window of tolerance, because we're nerds about this. 🧠
OUR FLAGSHIP PROGRAM
Business School for Therapists: Coaching and Community all in one.
Whether you’re starting out in private practice, have been at it for awhile but aren’t satisfied with the income or how much you are working, or you are successful and looking at how to scale, our approach works regardless of your phase of solo or group practice.
You don’t have to do this alone. Business School for Therapists provides structured support, personalized feedback and clear direction so you can feel confident on exactly what to do next.
The surveys speak for themselves. Over 95% of enrollees say they’re glad they joined and would refer a friend. There are hundreds of five-star reviews with over 12 years of real results, and we are constantly integrating feedback to improve the program.
Customizable Roadmap
Every path is different, Discover the right next steps to take for your practice. We help every phase of private practice, solo or group.
Personalized Feedback
Get direct feedback and strategy from our team of coaches, led by Kelly & Miranda
Outcomes Driven
Everything we teach is to help you not only find more profit but to improve clinical outcomes too!
Discover how we have helped thousands of therapists build their solo & group practices.
This is the ultimate roadmap for success in private practice.
As Seen In*
“Wait … what’s zynnyme or better still … who’s zynnyme?”
Hey there! We’re Kelly Higdon and Miranda Palmer, Licensed Marriage and Family Therapists and private practice consultants who have been coaching therapists together since 2010.
We’ve been exactly where you’re at right now. In fact, way back in 2009 Kelly hired Miranda to dig her out of overwhelm and burnout!
Together, we've endured recessions, licensing snafus, imposter syndrome, and yes … even mistakes and missteps (hello, not understanding how taxes worked in Kelly’s first year of practice!)
We've combined our superpowers of Miranda's tech prowess and Kelly's operational wizardry, along with our deep sense of clinical integrity to create zynnyme, helping tens of THOUSANDS of therapists like YOU build profitable businesses. Goodbye cookie cutters, we show you how to build a private practice on your own terms!
Read our private practice coaching reviews.
Trusted by 2,000+ Therapists, Worldwide since 2010
Find the right support for your private practice needs.
From free trainings to comprehensive private practice coaching, every resource is built to help you create a sustainable, profitable practice on your own terms.
- Full-year group coaching with monthly expert calls + weekly support
- Customizable roadmap that meets you at your current stage of practice
- A dedicated 1:1 session with one of our expert private practice coaches
- Lifetime access to a step-by-step resource library covering everything to start, grow, or revamp a solo or group practice — plus every future update
- 32 APA-approved CEs included through AspiraCE
- A defined, ownable niche in one focused week
- Done-with-you website copy you can publish immediately
- 30-day access to all sprint materials to revisit and refine
- A custom GPT trained on your niche to support ongoing content
- A deep-dive breakthrough session with a private practice specialist
- An honest assessment of what's working, what isn't, and exactly why
- A clear, prioritized action plan tailored to your practice and goals
- Option to continue with ongoing 1:1 coaching at your own pace
- 15+ hours of on-demand trainings on fees, niching, and practice building
- Access to live webinars on the topics therapists need most right now
- Real, anti-hustle business education — no fluff, no exploitation
- The full digital book on identifying, navigating, and recovering from burnout
- $500+ in bonus trainings, downloads, and somatic activities
- Practical tools to restructure your practice so burnout doesn't come back
- Full-year group coaching with monthly calls + weekly support
- Customizable roadmap for your exact stage of practice
- A dedicated 1:1 session with one of our expert private practice coaches
- Lifetime access to a step-by-step library for every stage of solo or group practice — plus all future updates
- 32 APA-approved CEs through AspiraCE
- A defined, ownable niche in one focused week
- Done-with-you website copy ready to publish
- 30-day access to materials + a custom GPT
- A deep-dive breakthrough session with a specialist
- Honest assessment of what's working and what isn't
- A clear, prioritized action plan for your next steps
- 15+ hours of on-demand trainings on fees, niching & practice building
- Live webinars on what therapists need most right now
- The full digital book on navigating & recovering from burnout
- $500+ in bonus trainings, downloads & somatic activities
- Tools to restructure your practice so burnout doesn't return
Got Questions?
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Three big things: We've been doing this since 2010 with thousands of therapists globally and we've seen it all. We don't just teach business, we teach you to build a practice that produces better clinical outcomes. Our entire team is trained in Brainspotting. We support your strategy AND the nervous system stuff that shows up when you're growing.
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Nope. Some therapists start with insurance and transition later. Some stay with select panels. Some go private pay from day one. We help you make a plan that matches your reality and not a one-size ideology.
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Any stage. Pre-launch, solo, group practice, full-but-fried, our program Business School for Therapists is built with a customizable roadmap so it works whatever your stage of practice.
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Yes! Our Business School for Therapists qualifies for 32 CEs through AspiraCE.com and when you join, we give you 50 credits.
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We have a library of over 15+ hours of free trainings for therapists to check out. We also offer regular webinars for free as well!
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We offer coaching through our Business School for Therapists program. We also offer 1:1 coaching but to get started you need to book a breakthrough session here.
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zynnyme is here to serve your practice at every stage. Our community is fairly evenly divided between people starting, people building and people who are success in private practice. We work with people worldwide, in rural areas, big cities, saturated areas and more.
*APA Report on Burnout in 2024