Business Coaching for Therapists

Private Practice Consultants For Therapists Who Want More Income, Sustainability & Better Clinical Outcomes.

Kelly Higdon, LMFT  and Miranda Palmer LMFT, founders of zynnyme, are two private practice coaches with light skin, one with blonde hair and the other with red hair, looking up at the camera smiling to welcome therapists.

You're a Trained Clinician Running a Business on Google Searches and Panic

You spent years in grad school learning how to hold space, conceptualize complex cases, and navigate the most vulnerable moments of people's lives. You survived practicum, supervision hours, working for free, licensing exams and additional training and certifications.

And then you opened a private practice and thought … wait, I have to do WHAT now?

But here's the thing: the "grad school didn't prepare me" problem? That's just the starting point. Because the landscape you're building a practice in right now is fundamentally different from even five years ago and it's getting more complicated fast.

Here is what we are all facing: VC-backed platforms raising billions while controlling your rates, your data, and your client relationships. Insurance companies deploying AI to auto-deny claims. Outcome-based payment models designed for organizations, not solo practitioners and therapists caught in the middle, too burned out to see the full picture. (The APA's 2024 Practitioner Pulse Survey found that 51% of early career psychologists report burnout.)

Two paths are emerging: therapists who depend entirely on platforms and insurance with no independent infrastructure and therapists who've built their own practices, their own marketing, their own systems, and get to choose from a position of strength and sovereignty.

We help you build that second path. Because having your own infrastructure means you get to choose and that changes your income, your schedule, your autonomy, and the quality of care you provide.

It’s Time to Flip the Script and Go From Tired, Burned Out, and Barely Scraping By to … Booked Out & Balanced

We have helped thousands of therapists since 2010 to build solo and group practices that get great clinical outcomes and profitability without sacrificing joy and happiness. There is a better way. Let us show you how.

Common struggles before working with a private practice coach…😭

  • Taking every client who reaches out

  • Working outside the hours you actually want

  • Inconsistent fees and policies

  • Stalled projects stealing time + energy

  • Feeling stuck around hiring and retention

  • Unsure what to focus on next

Success after coaching with zynnyme….😍

  • Working with clients who are truly the right fit

  • A balanced schedule with room for your actual life

  • Fees that support sustainability (and feel aligned)

  • Reliable, ethical processes and systems

  • More confidence and clarity about what’s next for growth + stability

Miranda Palmer and Kelly Higdon, two private practice coaches and therapists who created zynnyme

 “Wait … what’s zynnyme or better still … who’s zynnyme?”

Hey there! We’re Kelly Higdon and Miranda Palmer, therapists first and business coaches for therapists second and together with a team of talented coaches for therapists …  we’re zynnyme!

We’ve been exactly where you’re at right now. In fact, way back in 2009 Kelly hired Miranda to dig her out of overwhelm and burnout! 

Together, we've endured recessions, licensing snafus, imposter syndrome, and yes …  even mistakes and missteps (hello, not understanding how taxes worked in Kelly’s first year of practice!)

We've combined our superpowers of Miranda's tech prowess and Kelly's operational wizardry, along with our deep sense of clinical integrity to create zynnyme, helping tens of THOUSANDS of therapists like YOU build profitable businesses. Goodbye cookie cutters, we show you how to build a private practice on your own terms! 

[Curious to know more? Read all about us here]

HOW WE ARE DIFFERENT

Business School for Therapists gives you personalized support within a safe community.

Whether you’re starting out in private practice, have been at it for awhile but aren’t satisfied with the income or how much you are working, or you are successful and looking at how to scale, our approach works regardless of your phase of solo or group practice.

You don’t have to do this alone. Business School for Therapists provides structured support, personalized feedback and clear direction so you can feel confident on exactly what to do next.

Customizable Roadmap

Every path is different, Discover the right next steps to take for your practice.

Personalized Feedback

Get direct feedback and strategy from our team of coaches, led by Kelly & Miranda

Outcomes Driven

Everything we teach is to help you not only find more profit but to improve clinical outcomes too!


Read our private practice coaching reviews.

Trusted by Thousands of Therapists, Worldwide since 2010

Discover how we have helped thousands of therapists build their solo & group practices.

This is the ultimate roadmap for success in private practice.