Business Coaching for Therapists
Private Practice Consultants For Therapists Who Want More Income, Sustainability and Better Clinical Outcomes.
We have helped thousands of therapists since 2010 to build solo and group practices that get great clinical outcomes and profitability without sacrificing joy and happiness.
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Tired, Burned Out, and Barely Scraping By
Booked Out & Balanced.
We have helped thousands of therapists since 2010 to build solo and group practices that get great clinical outcomes and profitability without sacrificing joy and happiness.
There is a better way. Let us show you how.
You're a Trained Clinician Running a Business on Google Searches and Panic
The "grad school didn't prepare me for business" problem that a lot of therapists talk about? That's just the starting point. The landscape you're building a practice in right now is fundamentally different from even five years ago, and it's getting more complicated fast.
Here is what we are all facingVC-backed platforms are raising billions while controlling your rates, your data, and your client relationships. Insurance companies are deploying AI to auto-deny claims. Outcome-based payment models are being designed for organizations, not solo practitioners. Therapists are caught in the middle, too burned out to see the full picture. (The APA's 2024 Practitioner Pulse Survey found that 51% of early career psychologists report burnout.)
Our profession is at a fork in the roadTherapists who depend entirely on platforms and insurance with no independent infrastructure — giving up their power, their financial stability, and their clients' PHI to VC funds and stockholders.
Therapists who choose to build their own practices, their own marketing, their own systems — and get to choose and protect from a position of strength and sovereignty.
We help you build that second path. Because having your own infrastructure means you get to choose — and that changes your income, your schedule, your autonomy, your clients' privacy, and the quality of care you provide.
Sound Familiar?
Saying yes to every client who calls
Not because they're all the right fit, but because when income feels unpredictable, "no" feels like a luxury you can't afford.
A graveyard of half-finished projects
The website refresh, the group you wanted to launch, the systems you've been meaning to build.
Fees that are … a situation
One rate for this client, a different one for that, a sliding scale that only slides down, and a knot in your stomach every time someone asks your rate.
Deafening noise about what to do next
You end up doing nothing, everything at once, or the wrong thing with great enthusiasm. 🎯
A schedule that's gone rogue
Evenings, weekends, and "just this once" that became your permanent normal. You told yourself flexibility was a perk. So why does your calendar feel like it's fighting you?
Hiring that feels terrifying
What if you hire wrong? What if you can't afford them? What if you're the bad boss? (You won't be. But we understand the spiral.)
(Yep, We Thought So.)
What Your Practice Could Actually Feel Like
These are the shifts we've watched happen for thousands of therapists. Imagine waking up on a Monday and actually liking your schedule, having a fee you can say out loud without your voice doing that weird thing, and running a practice so well-structured that you can take a real vacation without anything catching fire. When your practice works for you instead of against you, your nervous system finally gets a break and that changes everything about the quality of care you provide. Here's what that looks like in real life.
Full practice with a waiting list, paid off all debt, and bought a house.
It's been 6 years since the freebie zynnyme webinars back in 2017. I hit all my TAP 5-year vision goals 2.5 years early, even with an international vacation every year! This is wild!!!
Side hustle to successful group practice with real impact.
zynnyme is my go-to resource for everything private practice related. It's incredible how quickly and thoroughly they pivot when something unexpected (like a pandemic) happens. The content is always getting better and better.
Dropped lowest-paying panels. Profit went up 43%.
Before I joined Business School, I was a mess — merely a counselor who owned a business and had no clue how to sustain it. Since my time in Business School, I've grown in my confidence and capacity to maintain a healthy business structure that works well for my well-being and that of my employees.
Five months to five figures — then expanding into group practice.
I'm in alignment with my values and feel proud of how my practice functions. I wouldn't change a thing about it. I don't feel overworked, I can afford to invest in training, I work with my best-fit clients, and I feel like the best therapist I can be, which is really what it's all about!
Business School for Therapists: Coaching and Community all in one.
Whether you're starting out in private practice, have been at it for awhile but aren't satisfied with the income or how much you are working, or you are successful and looking at how to scale, our approach works regardless of your phase of solo or group practice.
You don't have to do this alone. Business School for Therapists provides structured support, personalized feedback and clear direction so you can feel confident on exactly what to do next.
The surveys speak for themselves. Over 95% of enrollees say they're glad they joined and would refer a friend. There are hundreds of five-star reviews with over 12 years of real results, and we are constantly integrating feedback to improve the program.
Customizable Roadmap
Every path is different. Discover the right next steps to take for your practice. We help every phase of private practice, solo or group.
Personalized Feedback
Get direct feedback and strategy from our team of coaches, led by Kelly and Miranda. Real answers to your real questions.
Outcomes Driven
Everything we teach is to help you find more profit and improve clinical outcomes too. Business success and clinical excellence are not at odds.
Discover how we have helped thousands of therapists build their solo and group practices.
This is the ultimate roadmap for success in private practice. Drop your email below and we'll send it straight to your inbox.
As Seen In*
Featured in: AAMFT · CAMFT · WAMFT · TAMFT · American Speech-Language-Hearing Association · USA Today · Psych Central · Mighty Networks · SimplePractice · TherapyNotes · Insight Timer · Brighter Vision · The Grow Your Private Practice Show · The Abundant Practice Podcast · Grow Your Private Practice with Jane · All Things Private Practice · Selling the Couch · The Rebel Therapist · Private Practice Skills · Private Practice Elevation · Private Practice Workshop · The Practice of Therapy · Therapy for Your Money · Productive Therapist · Simplified SEO Consulting · Lean In and Make Bank · Money Nuts and Bolts · Wise Practice Podcast
Hey there! We're Miranda Palmer, LMFT and Kelly Higdon, LMFT.
We are both Licensed Marriage and Family Therapists and private practice consultants who have been coaching therapists together since 2010. We founded zynnyme for therapists who want to do their work without burnout.
We've been exactly where you're at right now. In fact, way back in 2009 Kelly hired Miranda to dig her out of overwhelm and burnout!
Together, we've endured recessions, licensing snafus, imposter syndrome, and yes … even mistakes and missteps (hello, not understanding how taxes worked in Kelly's first year of practice!)
We've combined our superpowers of Miranda's tech prowess and Kelly's operational wizardry, along with our deep sense of clinical integrity to create zynnyme, helping tens of THOUSANDS of therapists like YOU build profitable businesses. Goodbye cookie cutters, we show you how to build a private practice on your own terms!
Read our Private Practice Coaching Reviews.
Trusted by 2,000+ Therapists, Worldwide since 2010
Read More Coaching Reviews →Find the right support for your private practice needs.
From free trainings to comprehensive private practice coaching, every resource is built to help you create a sustainable, profitable practice on your own terms.
- Full-year group coaching with monthly expert calls + weekly support
- Customizable roadmap that meets you at your current stage of practice
- A dedicated 1:1 session with one of our expert private practice coaches
- Lifetime access to a step-by-step resource library covering everything to start, grow, or revamp a solo or group practice — plus every future update
- 32 APA-approved CEs included through AspiraCE
- A defined, ownable niche in one focused week
- Done-with-you website copy you can publish immediately
- 30-day access to all sprint materials to revisit and refine
- A custom GPT trained on your niche to support ongoing content
- A deep-dive breakthrough session with a private practice specialist
- An honest assessment of what's working, what isn't, and exactly why
- A clear, prioritized action plan tailored to your practice and goals
- Option to continue with ongoing 1:1 coaching at your own pace
- 15+ hours of on-demand trainings on fees, niching, and practice building
- Access to live webinars on the topics therapists need most right now
- Real, anti-hustle business education — no fluff, no exploitation
- The full digital book on identifying, navigating, and recovering from burnout
- $500+ in bonus trainings, downloads, and somatic activities
- Practical tools to restructure your practice so burnout doesn't come back
- Full-year group coaching with monthly calls + weekly support
- Customizable roadmap for your exact stage of practice
- A dedicated 1:1 session with one of our expert private practice coaches
- Lifetime access to a step-by-step library for every stage of solo or group practice — plus all future updates
- 32 APA-approved CEs through AspiraCE
- A defined, ownable niche in one focused week
- Done-with-you website copy ready to publish
- 30-day access to materials + a custom GPT
- A deep-dive breakthrough session with a specialist
- Honest assessment of what's working and what isn't
- A clear, prioritized action plan for your next steps
- 15+ hours of on-demand trainings on fees, niching & practice building
- Live webinars on what therapists need most right now
- The full digital book on navigating & recovering from burnout
- $500+ in bonus trainings, downloads & somatic activities
- Tools to restructure your practice so burnout doesn't return
Got Questions?
Three big things: We've been doing this since 2010 with thousands of therapists globally and we've seen it all. We don't just teach business, we teach you to build a practice that produces better clinical outcomes. Our entire team is trained in Brainspotting. We support your strategy AND the nervous system stuff that shows up when you're growing.
Nope. Some therapists start with insurance and transition later. Some stay with select panels. Some go private pay from day one. We help you make a plan that matches your reality and not a one-size ideology.
Any stage. Pre-launch, solo, group practice, full-but-fried — our program Business School for Therapists is built with a customizable roadmap so it works whatever your stage of practice.
Yes! Our Business School for Therapists qualifies for 32 CEs through AspiraCE.com and when you join, we give you 50 credits.
We have a library of over 15+ hours of free trainings for therapists to check out. We also offer regular webinars for free as well!
We offer coaching through our Business School for Therapists program. We also offer 1:1 coaching but to get started you need to book a breakthrough session here.
zynnyme is here to serve your practice at every stage. Our community is fairly evenly divided between people starting, people building and people who are successful in private practice. We work with people worldwide, in rural areas, big cities, saturated areas and more.
*APA Report on Burnout in 2024