zynnyme Blog Header
The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
What You MUST Know About Professional Liability Insurance for Therapists

What You MUST Know About Professional Liability Insurance for Therapists

As a private or group practice owner, and even a pre-licensed therapist, it’s important to have liability insurance -- for both you AND your business.

We had the opportunity to talk to Rachel Warners from CPH & Associates about counseling liability insurance and what you need to know NOW, as many of us are running practices in a telehealth context.

Read More
A Dad's Perfect Practice with Adam

A Dad's Perfect Practice with Adam

“I thought I already knew everything and realized I don’t know anything.”

You know how to do therapy, but do you know how to create a practice that is right for you and your family? Adam, a clinical psychologist in Arizona shares how he built a part time practice with insurance and cash pay clients that allowed him to be present for his two small children and teach at the university. He created a great fit for himself and his clients.

Read More
It’s all the things: A zig-zag story to multiple streams of income and a group practice - Kimberly’s Story

It’s all the things: A zig-zag story to multiple streams of income and a group practice - Kimberly’s Story

Kimberly shares her experience as a clinician who has expanded into a group practice, moved to and from another state, is introverted, launched retreats and workshop and is passionate and fascinated by business and is using the lifetime access of Business School Bootcamp for Therapists.

Read More
Building a Psychology Practice from Scratch: Take a leap of faith and invest in yourself - Hilary’s Story

Building a Psychology Practice from Scratch: Take a leap of faith and invest in yourself - Hilary’s Story

Hilary is a psychologist specializing in perinatal issues. She shares in this interview how having a niche didn’t mean having to limit her services and now she has a practice that fits into her life and she is as full as she wants to be.

Read More
An Introvert’s Guide to Bootcamp - Yolanda’s Story

An Introvert’s Guide to Bootcamp - Yolanda’s Story

You recharge from being alone, away from groups of people or interacting with others. Your introversion is your greatest power. It is what allows you to connect deeply with others, to feel with your clients and to see the subtleties of the world around you. Yolanda shares this and more in her experience as a clinician who is introverted, who is HSP and who has built a group practice using Business School Bootcamp for Therapists.

Read More
Starting a Psychology Practice: From No Practice to Group Practice - Dr. Abi

Starting a Psychology Practice: From No Practice to Group Practice - Dr. Abi

When we first met Dr. Abi she was just getting her license and always knew that private practice was her path. Over the past few years she has grown into a group practice that serves the queer community in San Diego, integrating her expertise in spirituality and ADHD.

Read More
Redefining Success: An Interview with an ADHD Specialist

Redefining Success: An Interview with an ADHD Specialist

After working in community mental health for 3 years, Gabriel realized it wasn’t something he could sustain. He already had another successful business and he was ready to start another. But this time, he didn’t want it to be so challenging.

In this interview you will learn:

  • How to ditch googling for answers and get a structured plan

  • Why you might delay opportunity and growth at times

  • How to create a win win for yourself, your family and your clients

Read More
Success Story: Starting a Counseling Practice in Orlando, FL

Success Story: Starting a Counseling Practice in Orlando, FL

Lauran is a counselor in Orlando, FL who cares deeply about people having powerful, transformational experiences in counseling.

She is a self-professed wounded healer who came to psychotherapy as a second career after being a school teacher for many years. Listen to the podcast below for a little snippet of her story.

Read More
Starting a Counseling Practice Part 9: Creating a Website
Starting a Private Practice Miranda Palmer Starting a Private Practice Miranda Palmer

Starting a Counseling Practice Part 9: Creating a Website

Websites - got one, need one...not sure? One of the main goals of bootcampers is to get their website in tip top shape. 

I started a cash-pay private practice and 95% of my referrals in the first few years came from the Internet. I already shared how many of my colleagues told me that wouldn’t refer to me until I took insurance. And, truth be told, I hadn’t planned for private practice, and that meant I hadn’t done any previous work on developing a referral base for my private practice.

Read More
Starting a Counseling Practice Part 8: Choosing Your Niche
Starting a Private Practice Kelly Higdon Starting a Private Practice Kelly Higdon

Starting a Counseling Practice Part 8: Choosing Your Niche

Niche - it should be easy right? It's one of the biggest things we conquered in bootcamp and now we want to help you deal with this too.

Niche by definition is simply a specialized but profitable corner of the market. Choosing a niche gives your private practice a trajectory. When you have a niche, you are able to do market research needed for business planning. You also are clear in your marketing messages about who you help and how. Your niche will also influence your training choices, for example, couples specialist going through Gottman training.

Niche by definition is simply a specialized but profitable corner of the market. Choosing a niche gives your private practice a trajectory. When you have a niche, you are able to do market research needed for business planning. You also are clear in your marketing messages about who you help and how. Your niche will also influence your training choices, for example, couples specialist going through Gottman training.

Read More
Starting a Counseling Practice Part 7: Creating a GOOD Referral Base
Starting a Private Practice Miranda Palmer Starting a Private Practice Miranda Palmer

Starting a Counseling Practice Part 7: Creating a GOOD Referral Base

We are back from vacation and bootcamp! Did you miss us? Nope! Because you've been here working. Right?! In honor of this series, join us this week for our upcoming training - Starting a Counseling Practice from Scratch.

If you build it, they will come. I talk to therapists daily who truly believed that if they had an office space, and a website, that clients would find them. The truth is, it isn’t just about building it, people have to be able to FIND you!

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.