Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
Private Practice Therapist Salary: What a six-figure practice really looks like
How much can you really make in private practice? What’s a therapist’s salary like when they own their own business? Making 6 figures sounds appealing, but what does that really look like?
Private Practice Business Plan for Therapists (Free Templates by Stage)
Most business planning advice doesn't fit therapy. Here's what actually belongs in a private practice business plan, plus a free template and 1-hour training by stage; starting, growing, established, group.
Private Practice Coach for Private Practice: What They Do, Who It’s For, and How to Choose
Not sure what a therapist consultant actually does or whether you need one? This guide breaks down what good consulting looks like at every stage of private practice, from starting out to growing a group, plus what ROI really means and how to spot red flags before you invest.
From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know
Nobody warns you about the pillow screaming phase. The one where you're talented, trained, and good at what you do, but the environment you're in is slowly grinding you down. That's where Ginger was in 2018. Today she runs a 25-person trauma-focused group practice in Michigan. In this episode of Starting a Counseling Practice Success Stories, she sits down with Kelly Higdon to share what the journey actually looked like, including the mistakes, the mindset shifts, and the lessons she wishes she had learned sooner.
Trainings for Therapists: Your Guide to Choosing a Therapist Training Based on Your Stage, Time, and Nervous System
Staring at 47 browser tabs wondering which training to take next? You're not alone. Therapists are trained to reach for more education when we feel uncertain—but sometimes a certification is just the professional version of reorganizing your pantry when your house is on fire. This guide helps you choose your next training based on your actual stage, your real capacity, and what your nervous system can handle—so you stop collecting credentials and start building the sustainable practice you actually want.
What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive
Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.
Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice
Discover strategies for building a sustainable counseling practice in today’s evolving mental health industry. In this episode, Kelly Higdon and Miranda Palmer break down the impact of venture-backed platforms, the shift in therapist mindsets, the future of insurance, and the power of community-based care. Learn key takeaways on setting fees, protecting your practice, embodying resilience, and navigating a post-pandemic world for therapists. Perfect for private practice owners and mental health professionals seeking clarity and empowerment.
Therapists Are Paying $4K a Month for a Directory?
Therapists are handing over thousands each month to platforms that profit from their labor and client data - and many don’t even realize it.
Marketing for Therapists on a Budget: Free and Low-Cost Strategies That Actually Work
Learn how to market your private practice effectively, attract ideal clients, and grow a sustainable therapy business using practical, low-budget strategies, content marketing, and authentic networking.
The State of Therapy: Tips for Therapists on Handling Insurance Rate Hikes and Technology
In this episode, Kelly and Miranda dive into how changes in health insurance, AI, and policy decisions are reshaping the mental health landscape—and what therapists can do to protect their practices and clients.
Fertility Specialization and Professional Women: Dr. Wiyatta’s Guide to Counseling Niches
Dr. Wiyatta shares her journey from working in corrections to building a flexible, specialized private practice that empowers her to define her own schedule, focus on her niche, and create a business that truly reflects her passions and expertise.
Easy Bread and Butter Income for Therapists?
Let’s be real: when you’re tired, overworked, and juggling way too much, “easy” sounds like heaven. Insurance panels promise steady referrals. Platforms wave shiny signing bonuses in your face. Recruiters whisper, “Don’t worry, we’ll handle the hard stuff—just show up and see clients.”
And honestly? Who wouldn’t want that?
When you’ve been overworked for years in non-profits and agencies- the idea of hustling to get clients, fighting through the overwhelm of building a website or figuring out marketing, it feels like a relief to hand it all over to someone else. The story they’re selling is: we’ll make private practice easy for you.
You’ll just sign a contract here, panel there and your bread and butter income will be handled- and you can come up with the long-term plan that is sustainable over the next few months.
But here’s the catch: easy bread and butter offers today often turn out to be moldy crumbs tomorrow.
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.