Best Therapist Websites: Success Stories
You did it – you followed the How to Start a Private Practice in Counseling Checklist and mapped out your business vision and plan. So, what’s your next step? It’s time to create your website! Your website is your first impression. It builds credibility, embodies your brand, and helps you connect to your future clients too!
How to Create a Website to Appeal to Your Ideal Therapy Clients
Now, if you’re not a website designer, the concept of designing a website probably feels daunting. Plus, there are so many moving parts to consider when creating a website, such as how to create a logo, what the content should be, and what type of design template you should use! And one of the most important questions is: “How do I create a website that appeals to my ideal clients?”
We decided to help get you started by curating the following:
Best Therapist Websites of 2022
Whether you want to hire a website designer to create your website or DIY it, be sure to check out our Websites for Therapists Checklist to learn what a therapist’s website must have. We go over ways to ensure your ideal clients can find you, how to gain their trust and attention, and how to get them to call and schedule a time with you.
Today, we dive into the best therapist websites of 2022 that check all these boxes. Each website has helped the following therapists gain new clients, increase their confidence, and helped them re-envision what was possible for them.
Tabitha, The Journey and The Process
Tabitha initially started her website herself. While she felt it wasn’t the best website ever, she did feel like she maintained an authentic voice throughout. She shares how important authenticity was for creating her website’s brand, copy, and overall design. She also talks about how she didn’t really understand SEO when she first started her website and just hoped people would find her. In the beginning, her clients came to her through word of mouth, but her practice wasn’t showing up on Google.
Through zynnyme’s Business School for Therapists, which was like drinking from a fire hose for her, she found out that you really don’t know what you don’t know. She learned all about SEO and how to get potential clients to find her practice on Google. She also learned what she could accomplish with website design and areas where she needed help.
Ways This Website Stands Out:
Colors: we love the use of vibrant and welcoming colors on this website.
Navigation: this website is easy to work with and makes for an excellent user experience.
Messaging: we resonate with the copy and find it easy to follow and understand.
Business School taught her how to find inspiration for website content and how to really speak to potential clients in a way that makes them feel heard and understood. Click here for the interview with Tabitha, where she shares what makes a great therapist website.
Lauran, Mindful Living Counseling
Lauran talks about starting her group practice and how much she loves working with a team and being the support system behind the scenes. Lauran credits Business School for Therapists for helping her create a compelling marketing message for her ideal clients as well as her clinicians (when she started hiring for her group practice).
She now has a thriving group practice with 4 full-caseload clinicians and is in the middle of filling up a fifth. Thanks to Business School for Therapists, she was able to navigate pay scales for clinicians, business statistics, and learn how to implement SEO to grow her group practice.
What This Website Does Well:
Messaging: it’s clear, inviting, and direct.
Color: we love the clean, calm, and welcoming colors used throughout.
Layout: this website is easy to navigate and the drop-down menus provide a friendly user experience.
Check out our podcast episode with Lauran and learn how SEO and marketing helped her grow a successful group practice.
Jackie Golob, Shameless Therapy in Minneapolis
Jackie is bringing spiritual healing and sexual wellness coaching to Minneapolis, MN! Jackie’s website messaging is authentic, real, and shameless, so the clients who want to work with her know that right after interacting with it. Business School for Therapists helped Jackie DIY her website, learn about SEO, determine her ideal marketing message, figure out how much she needed to pay for a website, and so much more!
She credits the program for helping her learn how to incorporate different aspects of her website together piece by piece. Today, Jackie is keeping it real, doing things her own way, and constantly working on developing new strategies to grow her practice.
Why We Chose This Website:
SEO: this website is optimized for local search and is very search engine friendly.
Messaging: this website has inclusive, inviting messaging that really resonates.
Font: we love to see a creative font that’s not overdone (that can make it hard to read online) and this website chose a great one.
Learn more about Jackie and her unique website messaging in this exclusive podcast interview.
Robin, Better Together Family Therapy
Robin goes over the journey her website took from doing it herself in the beginning to hiring a few different designers to create her website. She goes over how her website has impacted her group practice and how she features different clinicians in her practice. Her website has had various versions, and the best advice she shared with us was that “good enough is good enough” when it comes to creating something for your business, especially your website.
Her website speaks to her strengths and her voice, and she was able to fill up three new clinicians in 6 weeks with it!
What We’re Digging with This Website:
Messaging: we love that this website copy speaks to Robin’s voice and what she’s passionate about.
Colors: the use of calming, neutrals creates a nice experience.
Navigation: the main navigation bar is easy to understand and use.
Check out our interview with Robin + how to navigate the ins and outs of website design online.
Jeanetta, Crown Counseling & Consulting
Jeanetta’s website went from a starter website to a stunning website that clearly captures her unique message thanks to Business School for Therapists. She calls it her game-changer. Before, she had no idea what made a good therapist website, but since then, she learned about marketing, SEO, design, and photographs, which all helped her create the website of her dreams.
The photography session she did with Shoott.com let her create an intention behind the photographs, which now sit beautifully centered on her website. Jeanetta’s practice is thriving, and she’s happy to announce she has a full waitlist!
Why We’re a Fan of This Site:
Messaging: thanks to our business school for therapists, Jeanetta was able to create copy that resonates with her clients.
Photographs: her photos are stunning and very professional.
Branding: she did an excellent job on her branding and keeping it the same across her site.
Learn more about how Business School for Therapists helped Jeanetta grow her practice.
Next Steps: Your Therapist's Website
Whether you already have a website or you’re just getting started, there are plenty of opportunities for you to stand out and regularly attract clients you love. It doesn’t matter what niche you’re in, the type of practice you have, or your specific licensure designation. You have inherent value as a human being and healing professional, and it’s time to express it!
If you’re ready to create a client-attracting website and thriving practice where you have the time, money, and energy to do the things you love in life and business, you’re invited to learn more about Business School for Therapists. It’s our LIFETIME ACCESS program for starting, growing, and sustaining a private or group practice aligned with your personality and lifestyle.
