Private Practice Blog for Therapists

Learn to Start, Grow, & Sustain your Private Practice

We’ve helped over 100K+ therapists in private practice for free.

We’d love to help you, too! More therapists serving their communities means a better world. We have HUNDREDS of articles with advice, how-tos, trainings, and success stories for every stage of private practice to inform, teach, inspire, and delight you. Scroll down to check out our latest articles, or search our database below!

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Best Therapist Websites: Success Stories
zynnyme zynnyme

Best Therapist Websites: Success Stories

A therapist’s website is one of the most important parts of their business. Today, we go over some of the best therapist websites, and how they’ve helped the featured therapists grow their private practices.

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Websites for Therapists with Tabitha
zynnyme zynnyme

Websites for Therapists with Tabitha

Tabitha shares how she refined her messaging and website to align with her identity. Learn about building a website that resonates with you and your future clients!

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Know Yourself and Stand Out: Self-Disclosing and Improving Your Presence Online with Ronald
zynnyme zynnyme

Know Yourself and Stand Out: Self-Disclosing and Improving Your Presence Online with Ronald

Ronald and Miranda speak on growing your practice with marketing, his experience with agency work, and advice for considering a career in therapy at an older age. Ronald emphasizes showing a sense of self-disclosure can amplify your message while standing out as every website conveys the same message: “I really care about clients and I really try hard.” Ronald also advises having a sense of self and conducting workshops can help establish a career in therapy.

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Websites for Therapists Checklist: DIY or Outsource a Client-Generating Website
Miranda Palmer Miranda Palmer

Websites for Therapists Checklist: DIY or Outsource a Client-Generating Website

Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!

For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.

That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!

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Starting a Counseling Practice Part 8: Choosing Your Niche
Starting a Counseling Practice Kelly Higdon Starting a Counseling Practice Kelly Higdon

Starting a Counseling Practice Part 8: Choosing Your Niche

Niche - it should be easy right? It's one of the biggest things we conquered in bootcamp and now we want to help you deal with this too.

Niche by definition is simply a specialized but profitable corner of the market. Choosing a niche gives your private practice a trajectory. When you have a niche, you are able to do market research needed for business planning. You also are clear in your marketing messages about who you help and how. Your niche will also influence your training choices, for example, couples specialist going through Gottman training.

Niche by definition is simply a specialized but profitable corner of the market. Choosing a niche gives your private practice a trajectory. When you have a niche, you are able to do market research needed for business planning. You also are clear in your marketing messages about who you help and how. Your niche will also influence your training choices, for example, couples specialist going through Gottman training.

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Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.

A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success! 

Google has to learn to trust you:

Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls. 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.