Speaking from the Heart in Your Private Practice Marketing with Beth
Are you being vulnerable, honest, and authentic in your private practice marketing? This is often the missing piece when things don’t seem to be working, and no one’s calling.
We know how scary it can be to show up as yourself — not just in your sessions but in your marketing — and yet, we’ve also seen just how impactful it is when therapists embrace their true selves and how they’re able to best support clients.
In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer coach Beth on getting comfortable with trusting herself in business and designing her private practice website to connect with clients from the heart — NOT from generic, impersonal marketing copy that you can find all over the internet.
Check out this episode for the complete business coaching session with Beth!
Resources Discussed
Beth is an LMFT who provides trauma therapy and EMDR for adults and teens in Gloucester County, New Jersey.
Understanding clients with different levels of awareness and insight around the healing work they need to do, and how that impacts your private practice website marketing.
Kelly and Miranda suggest ways for Beth to update her website copy so it’s less generalist and more specific to her ideal client and how she serves them.
The reason why you might feel like you have to defend yourself or convince someone they need to work with you during your initial consultation.
Roleplay around how to speak about the therapy work you do in your marketing.
Why a client’s resistance to treatment doesn’t necessarily mean they’re not a good fit.
Speaking from the heart (as opposed to talking like a corporation or using psychobabble).
How Beth feels after being coached by Kelly and Miranda.
