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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
The SimplePractice Lawsuit Is Just the Beginning: What Therapists Need to Know About Their Data
Tech & Industry Kelly Higdon Tech & Industry Kelly Higdon

The SimplePractice Lawsuit Is Just the Beginning: What Therapists Need to Know About Their Data

The SimplePractice class action lawsuit has therapists asking hard questions about data privacy, EHR terms of service, and whether their clients are actually protected. Miranda Palmer and Kelly Higdon break down what the lawsuit really means, why HIPAA compliance alone is not enough, and what to look for in any platform you use. Plus the deeper conversation about therapist isolation, burnout, and finding your power in the middle of all of it.

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What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive
Miranda Palmer Miranda Palmer

What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.

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Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice
Kelly Higdon Kelly Higdon

Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice

Discover strategies for building a sustainable counseling practice in today’s evolving mental health industry. In this episode, Kelly Higdon and Miranda Palmer break down the impact of venture-backed platforms, the shift in therapist mindsets, the future of insurance, and the power of community-based care. Learn key takeaways on setting fees, protecting your practice, embodying resilience, and navigating a post-pandemic world for therapists. Perfect for private practice owners and mental health professionals seeking clarity and empowerment.

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Marketing for Therapists Starting a Therapy Practice
Kelly Higdon Kelly Higdon

Marketing for Therapists Starting a Therapy Practice

Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.

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From Struggling Therapist to Thriving Practice Owner with Alisa
zynnyme zynnyme

From Struggling Therapist to Thriving Practice Owner with Alisa

Meet Alisa, a clinical social worker in Philadelphia who turned her struggling practice into a thriving business with the help of Business School for Therapists. Discover how Alisa filled her caseload, achieved a work-life balance, and created a fulfilling career and successful private practice.

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Therapist Marketing: Growing a Group or Solo Private Practice
Kelly Higdon Kelly Higdon

Therapist Marketing: Growing a Group or Solo Private Practice

In the growth phase of your private practice, consistent and aligned marketing is key. This article covers how to review your data, use effective online and offline strategies, and refine your consultation process to turn inquiries into clients, whether you're a solo or group practice owner

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Therapist Marketing: Starting a Private Practice
Kelly Higdon Kelly Higdon

Therapist Marketing: Starting a Private Practice

Starting a private practice is exciting, but marketing can feel overwhelming. This article offers essential tips to help you identify your ideal client, create a simple website, leverage existing relationships, and use online directories while maintaining authenticity and integrity.

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Therapy Marketing: READ THIS FIRST
Kelly Higdon Kelly Higdon

Therapy Marketing: READ THIS FIRST

In this blog, Kelly Higdon discusses how you can create a personalized, strengths-based marketing strategy for your private practice by focusing on authenticity and self-trust instead of relying on one-size-fits-all approaches and outsourcing.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.