The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Semi-Retired and Fully Booked: How Clifton Built a Thriving Cash-Pay Practice Over Decades
Success Stories, Burnout & Sustainability Miranda Palmer Success Stories, Burnout & Sustainability Miranda Palmer

Semi-Retired and Fully Booked: How Clifton Built a Thriving Cash-Pay Practice Over Decades

Clifton started private practice before there was even a Yellow Pages deadline to miss, and the practice he runs today looks nothing like the one he built in the eighties. If you've ever wondered whether it's too late to pivot, niche down, ditch insurance, or learn something new, his story across five decades has a few things to say about that.

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Anna's Playbook for Prepping Your Private Practice for Maternity Leave
Success Stories, Burnout & Sustainability Miranda Palmer Success Stories, Burnout & Sustainability Miranda Palmer

Anna's Playbook for Prepping Your Private Practice for Maternity Leave

Most therapists figure out how to prep their practice for maternity leave right when it's too late to make the decisions that matter most. Anna McDonald has built and rebuilt her practice across three pregnancies, and she's honest about all of it: the business-structure choices with invisible deadlines, saving for the business and not just the household, keeping her marketing warm while she's out, and the hard-won lesson about group practice that made her move her whole timeline. If you're growing your family and your practice at the same time, start here.

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Couples Therapy Intensives in Private Practice: Seven Lessons from Irina

Couples Therapy Intensives in Private Practice: Seven Lessons from Irina

What happens when a couples therapist stops trying to make weekly sessions work and rebuilds her practice around intensives instead? Irina’s story has lessons for any therapist thinking about niche, model, or whether to invest in real business support.

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Building a Neurodivergent-Affirming Private Practice: How Dr. Corrie Found Her Niche
Success Stories Miranda Palmer Success Stories Miranda Palmer

Building a Neurodivergent-Affirming Private Practice: How Dr. Corrie Found Her Niche

Most therapists don't pick a niche on day one. They notice it creeping up on them, in the clients they come alive working with and the patterns they can't unsee. Dr. Corrie's story is one of those slow-build niches. From community mental health to a solo practice serving neurodivergent adults across 43 states, plus an online course for parent burnout, here's what she learned about building a practice that fits the actual person you are.

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From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know
Success Stories, Group Practice Miranda Palmer Success Stories, Group Practice Miranda Palmer

From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know

Nobody warns you about the pillow screaming phase. The one where you're talented, trained, and good at what you do, but the environment you're in is slowly grinding you down. That's where Ginger was in 2018. Today she runs a 25-person trauma-focused group practice in Michigan. In this episode of Starting a Counseling Practice Success Stories, she sits down with Kelly Higdon to share what the journey actually looked like, including the mistakes, the mindset shifts, and the lessons she wishes she had learned sooner.

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How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose

How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose

Katie shares her inspiring journey from solo practice to running a thriving group practice for high-risk teens, discussing how following her curiosity, passion, and willingness to evolve led to unexpected success and new ventures, including her upcoming book and training program for therapists.

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The True Story Behind Your Marketing Efforts: Answers to Your Marketing Plan Questions

The True Story Behind Your Marketing Efforts: Answers to Your Marketing Plan Questions

Discover the power of data and meaningful conversations with Kelly and Miranda as they uncover the truth behind your marketing efforts, whether you're starting a private practice or elevating your marketing game!

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Private Practice Website Q&As with Kelly and Miranda

Private Practice Website Q&As with Kelly and Miranda

How do I find someone to hire if I can’t build my own website? My website’s live but no one’s calling… what do I do? What are the must-haves for a private practice website? Check out our Private Practice Website Q&As for the answers!

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.