Unlocking the Secrets to a Successful Marketing Plan for Your Private Practice

Are you feeling a bit lost when it comes to marketing your private practice? Are you struggling to make your marketing efforts count?

We totally get it, and you're definitely not alone! Many therapists find themselves in the same boat, unsure of where to begin when it comes to their marketing plan.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer share some key strategies that'll set you on the path to a rocking marketing plan. Say goodbye to throwing money at marketing that just doesn't cut it!

First things first, they recommend diving into the world of social media, especially LinkedIn. It's a goldmine for connecting with fellow professionals and building those referral relationships. This episode also dives into the art of blogging, crafting a specialty page on your website, and boosting your SEO rankings.

So, why not grab your favorite coffee and give this episode a listen?

It's packed with marketing insights to give your private practice the boost it deserves!

P.S. Ready to take your marketing plan to the next level? We'd love for you to take a peek at our Business School for Therapists community today!

Resources Discussed

• Without proper foundation and intention, marketing plans may not work. Ignore those who haven't been successful and seek guidance from those who have.

• Building confidence by reaching out to familiar people before marketing to a wider audience.

• Sending immediate follow-up messages after meetings helps build connections and reduce procrastination.

• When starting a blog, post weekly or twice a month for 3-6 months.

• Some people prefer to keep personal and professional social media separate, but sharing on personal accounts can be beneficial and connect with others. 

• Build website visibility, increase traffic monthly, focus on relationship building and community presence.

• Access 15+ hours of trainings in our FREE Private Practice Library, including the CE-eligible (APA and NBCC) Marketing Masterclass for Therapists.