The Value of Segmented Email Marketing for Private Practices

 The Value of Segmented Email Marketing for Private Practices

Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.

Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:

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LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions: 

  1. How many calls are you getting per month?

  2. How are they finding you?

  3. How many of them schedule?

  4. What are your favorite clients typing into Google before or when they finally find you?

  5. What words do they use to describe the issue they are trying to resolve during the first contact?

  6. How many weeks on average do clients stay with you?

  7. How many paying clients are you getting from each referral source?

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Marketing Tip #8: How to track what is working

Marketing Tip #8: How to track what is working

The truth is, there are a million things you could do each day to market your private practice and make sure the clients you need you can find you. But, you don't have the time, energy, or desire to sit and spend your time marketing- you want to get to the good part- helping clients! 

Here is one quick, easy tip to determine where to spend your time and energy- track your results. One big way we connect with therapists is through our writing. I LOVE to write and it makes my heart happy knowing that I get to write as part of my job! 

Tracking what people are reading

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