The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

Reimagining Your Marketing Plan with Colleen

Kelly Higdon and Miranda Palmer coach Colleen as she explores how to leverage her existing online presence, refine her marketing messages, and connect with her ideal clients on a deeper level.

zynnyme 11/2/23 zynnyme 11/2/23

The True Story Behind Your Marketing Efforts: Answers to Your Marketing Plan Questions

Discover the power of data and meaningful conversations with Kelly and Miranda as they uncover the truth behind your marketing efforts, whether you're starting a private practice or elevating your marketing game!

zynnyme 10/26/23 zynnyme 10/26/23

Unlocking the Secrets to a Successful Marketing Plan for Your Private Practice

Learn how to leverage LinkedIn, connect with professionals, and follow up effectively after networking events!

zynnyme 10/3/22 zynnyme 10/3/22

What Really Matters on a Therapist Website with Nikki

Nikki shares how she pivoted her marketing strategy after moving to a new location and created a private practice website that brings in the majority of her clients.

zynnyme 3/14/22 zynnyme 3/14/22

Successful Practice Discussion Panel

This episode features successful Business School for Therapists members sharing their personal stories of expanding their practices after joining. Guests share why they joined, what they implemented, and what they refined after reaching success in practice.

zynnyme 6/24/21 zynnyme 6/24/21

Changing Lives Through Solution-Focused Brief Therapy with Elliott

Elliott, MA, LPC, entered the mental health field with the belief that people don’t have to suffer, and over a 12-month period at his job at the time, he proved this to be true: 100% of the kids struggling with substance abuse graduated from their program when working with Elliott and avoided prison. To contrast, other therapists had only around a 50% success rate.

The approach to treatment he was using? Solution-Focused Brief Therapy.

zynnyme 3/23/21 zynnyme 3/23/21

Shifting from Solo Practice to Full Private Pay Group Practice

Tabitha, LMFT, LCMHC, LPC, CCTP provides individual and couples counseling in Wake Forest, NC specializing in anxiety, traumatic experiences, and faith-based counseling.

Tabitha shared her private practice success story of shifting from a solo practice with a waitlist to a full private pay group practice.

Kelly Higdon 2/1/21 Kelly Higdon 2/1/21

What to Do When the Phone Won’t Stop Ringing

For many therapists, the phones won't stop ringing. With the cascade of impact on mental health from this past year, many therapists are finding themselves tapped out and under resourced. So what do you do when the calls just keep coming in?

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.