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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

The SimplePractice Lawsuit Is Just the Beginning: What Therapists Need to Know About Their Data

The SimplePractice class action lawsuit has therapists asking hard questions about data privacy, EHR terms of service, and whether their clients are actually protected. Miranda Palmer and Kelly Higdon break down what the lawsuit really means, why HIPAA compliance alone is not enough, and what to look for in any platform you use. Plus the deeper conversation about therapist isolation, burnout, and finding your power in the middle of all of it.

Miranda Palmer 1/15/26 Miranda Palmer 1/15/26

What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.

Kelly Higdon 12/10/25 Kelly Higdon 12/10/25

Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice

Discover strategies for building a sustainable counseling practice in today’s evolving mental health industry. In this episode, Kelly Higdon and Miranda Palmer break down the impact of venture-backed platforms, the shift in therapist mindsets, the future of insurance, and the power of community-based care. Learn key takeaways on setting fees, protecting your practice, embodying resilience, and navigating a post-pandemic world for therapists. Perfect for private practice owners and mental health professionals seeking clarity and empowerment.

Kelly Higdon 11/12/25 Kelly Higdon 11/12/25

Digital Marketing for Therapists: Website, SEO, and Online Presence Essentials

Learn how to build a therapy website and online marketing strategy that helps your ideal clients find you through therapist SEO, authentic digital marketing, and a sustainable private practice presence.

Miranda Palmer 11/5/25 Miranda Palmer 11/5/25

Ethical Marketing for Therapists: Navigating Boundaries While Growing Your Practice

Learn how to market ethically as a therapist to grow your private practice, attract ideal clients, and build trust online without compromising your professional values.

Kelly Higdon 10/29/25 Kelly Higdon 10/29/25

Marketing for Therapists Starting a Therapy Practice

Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.

Miranda Palmer 10/22/25 Miranda Palmer 10/22/25

Marketing for Therapists Who Hate Marketing: A Personality-Based Approach

Learn how to market your therapy practice authentically by leveraging your natural strengths, whether you’re a relationship builder, educator, creative, researcher, or analyst, so you attract ideal clients without hustling, faking it, or burning out.

zynnyme 5/14/24 zynnyme 5/14/24

Client-Centered Marketing Messages: Ethical Strategies for Attracting the Right Therapy Clients

In this episode, Kelly Higdon, LMFT, shares insights on balancing ethical considerations with effective marketing for therapists looking to grow their practices.

zynnyme 11/9/23 zynnyme 11/9/23

Reimagining Your Marketing Plan with Colleen

Kelly Higdon and Miranda Palmer coach Colleen as she explores how to leverage her existing online presence, refine her marketing messages, and connect with her ideal clients on a deeper level.

zynnyme 11/2/23 zynnyme 11/2/23

The True Story Behind Your Marketing Efforts: Answers to Your Marketing Plan Questions

Discover the power of data and meaningful conversations with Kelly and Miranda as they uncover the truth behind your marketing efforts, whether you're starting a private practice or elevating your marketing game!

zynnyme 10/26/23 zynnyme 10/26/23

Unlocking the Secrets to a Successful Marketing Plan for Your Private Practice

Learn how to leverage LinkedIn, connect with professionals, and follow up effectively after networking events!

zynnyme 10/19/23 zynnyme 10/19/23

Cultivating a Compelling Therapy Website with Sara

Kelly Higdon and Miranda Palmer coach Sara as she seeks guidance on how to make her website more impactful and aligned with her practice’s mission.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.