The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Making Businesses More Human with John
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Making Businesses More Human with John

Most of the time, we think of businesses only motivated by money. John, LPCC and business coach in San Francisco, wants to change that. As he had therapy at a young age, he wanted to pursue it as a career. He continued his education up to a doctoral program where he wanted to teach therapists the business side of the work.

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Websites for Therapists: The Complete Guide 2026

Websites for Therapists: The Complete Guide 2026

Learn everything you need to start creating a therapist website that brings in ideal clients and income for your private practice!

For most therapists, a website is absolutely integral to the health of their business and their quality of life. While you may only think of a website in terms of advertising, marketing, or generating clients, a great website does SO much more.

That said, not all websites are created equal. Simply outsourcing to a web designer won’t necessarily get you the outcome you’re looking for, at least not without some knowledge and direction coming from you. Consider this your definitive guide to ensure your therapist website experience is empowering, effective, and maybe even a little bit fun!

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Social Media and Your Private Practice

Social Media and Your Private Practice

As we continue to develop new ways to communicate and share our experiences, there are more opportunities to reduce mental health stigma. Platforms like Facebook and Instagram could be exactly what you need to get your message out to the world, and now’s your time to share it.

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Showing Up As Your Authentic Self in Private Practice with Karen
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Showing Up As Your Authentic Self in Private Practice with Karen

We spoke with Karen, a trauma recovery specialist in Salem, OR, about the benefits of telemental health sessions, being authentic in our relationships with clients, and setting realistic expectations for your business.

Despite the difficulties posed by Covid-19, she had developed a great business foundation with a strong referral base and now requires little to no marketing to stay afloat. Listen to how she had the confidence to know the transition to telehealth was the right one for her.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.