The Parallel Process: Websites for Therapists with Robin
Outsourcing your website may seem like the most practical way of setting it up. You pay someone to write your copy, make the site searchable, and make it look pretty.
But Robin found that depending on who you hire for the task, you might only get one of the three… or none in some cases. And even if you look for referrals from friends and colleagues, you might not get the same experience they had.
Robin started her website as she began setting up her practice. She wanted people to see her as a legitimate business, so she began posting blogs and created an information page. But she felt something was missing and was referred to Brighter Vision by a colleague. The final product, however, wasn't what she envisioned, so she went back to creating her own. After joining Business School for Therapists, she refined her website with a designer to match her voice and practice.
In this episode, Robin shares with Miranda her parallel process of building a website and how each version has improved over time as she’s learned to accept the imperfections. She also discusses how her website reflects her practice, how she uses it for group practice, and tips for those starting their first website.
Resources Discussed
Robin is an LCMFT and Founder and Director of Better Together Family Therapy, a group practice treating children, teens, adults, couples, and families living with ADHD, anxiety, and autism in Kensington, Maryland.
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Does your URL have to match your business’s name exactly?
What you can learn from creating your own website from scratch.
Comparing each process of creating a website by yourself with a website developing company and a website designer.
Common issues when outsourcing your website.
Why Robin switched from Brighter Vision to Squarespace.
How Robin’s website impacted her group practice from hiring and adding new clients.
Three tips for those struggling to set up their first website.
