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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
The SimplePractice Lawsuit Is Just the Beginning: What Therapists Need to Know About Their Data

The SimplePractice Lawsuit Is Just the Beginning: What Therapists Need to Know About Their Data

The SimplePractice class action lawsuit has therapists asking hard questions about data privacy, EHR terms of service, and whether their clients are actually protected. Miranda Palmer and Kelly Higdon break down what the lawsuit really means, why HIPAA compliance alone is not enough, and what to look for in any platform you use. Plus the deeper conversation about therapist isolation, burnout, and finding your power in the middle of all of it.

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Trainings for Therapists Thinking About Leaving Insurance: The Step-by-Step Training Path (Without Panic)

Trainings for Therapists Thinking About Leaving Insurance: The Step-by-Step Training Path (Without Panic)

Thinking about leaving insurance? You're probably not lacking motivation. You're lacking a plan. Most therapists don't need another pep talk about going private pay; they need a step-by-step path that accounts for fees, marketing, capacity, and their nervous system all at once. This post breaks down exactly that: the training sequence that makes leaving insurance feel less like a dramatic leap and more like a well-supported next move.

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From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know
Success Stories, Group Practice Miranda Palmer Success Stories, Group Practice Miranda Palmer

From Solo Therapist to Seven-Figure Group Practice: What Ginger Wants You to Know

Nobody warns you about the pillow screaming phase. The one where you're talented, trained, and good at what you do, but the environment you're in is slowly grinding you down. That's where Ginger was in 2018. Today she runs a 25-person trauma-focused group practice in Michigan. In this episode of Starting a Counseling Practice Success Stories, she sits down with Kelly Higdon to share what the journey actually looked like, including the mistakes, the mindset shifts, and the lessons she wishes she had learned sooner.

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Trainings for Therapists Who Aren’t Full Yet: Ethical Marketing Support That Actually Gets You Clients
Marketing, Websites & SEO Kelly Higdon Marketing, Websites & SEO Kelly Higdon

Trainings for Therapists Who Aren’t Full Yet: Ethical Marketing Support That Actually Gets You Clients

Being "not full yet" is its own phase of practice — with its own tender spots and its own nervous system experience. If people aren't finding you, reaching out, or converting on consults, the fix is usually more practical than you think. Here's how ethical marketing training helps the right clients choose you.

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How to Build a Multistate Group Practice Without Burning Out: Lessons from Dr. Carmy

How to Build a Multistate Group Practice Without Burning Out: Lessons from Dr. Carmy

Dr. Carmy shares her inspiring journey from burnout and overwhelm to building a thriving group practice focused on supporting both clients and fellow helping professionals.

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Trainings for Therapists Starting a Private Practice: What to Learn First (So You Don’t Build It Backwards)

Trainings for Therapists Starting a Private Practice: What to Learn First (So You Don’t Build It Backwards)

Starting a private practice means building the container that makes clinical work possible. Here's the learning path that helps you set fees, protect your capacity, and attract right-fit clients — without turning your brain into an overstuffed junk drawer.

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Trainings for Therapists: Your Guide to Choosing a Therapist Training Based on Your Stage, Time, and Nervous System

Trainings for Therapists: Your Guide to Choosing a Therapist Training Based on Your Stage, Time, and Nervous System

Staring at 47 browser tabs wondering which training to take next? You're not alone. Therapists are trained to reach for more education when we feel uncertain—but sometimes a certification is just the professional version of reorganizing your pantry when your house is on fire. This guide helps you choose your next training based on your actual stage, your real capacity, and what your nervous system can handle—so you stop collecting credentials and start building the sustainable practice you actually want.

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What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

What a Costume Designer Can Teach Us About Building a Practice That Doesn't Eat You Alive

Beth Rontal went from burnt-out costume designer to therapist to creating Documentation Wizard. But here's what actually matters from her story: Your documentation backlog is telling you something about your practice. Your body is too. And if you're always pedal to the metal, you're not "dedicated" - you're heading toward burnout. Real talk about what it actually takes to build something sustainable.

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Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice

Taking Back Your Cake: Mindset Shifts for Therapists Building a Private Practice

Discover strategies for building a sustainable counseling practice in today’s evolving mental health industry. In this episode, Kelly Higdon and Miranda Palmer break down the impact of venture-backed platforms, the shift in therapist mindsets, the future of insurance, and the power of community-based care. Learn key takeaways on setting fees, protecting your practice, embodying resilience, and navigating a post-pandemic world for therapists. Perfect for private practice owners and mental health professionals seeking clarity and empowerment.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.