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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
What You MUST Know About Professional Liability Insurance for Therapists

What You MUST Know About Professional Liability Insurance for Therapists

As a private or group practice owner, and even a pre-licensed therapist, it’s important to have liability insurance -- for both you AND your business.

We had the opportunity to talk to Rachel Warners from CPH & Associates about counseling liability insurance and what you need to know NOW, as many of us are running practices in a telehealth context.

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Trainings for Therapists Thinking About Leaving Insurance: The Step-by-Step Training Path (Without Panic)

Trainings for Therapists Thinking About Leaving Insurance: The Step-by-Step Training Path (Without Panic)

Thinking about leaving insurance? You're probably not lacking motivation. You're lacking a plan. Most therapists don't need another pep talk about going private pay; they need a step-by-step path that accounts for fees, marketing, capacity, and their nervous system all at once. This post breaks down exactly that: the training sequence that makes leaving insurance feel less like a dramatic leap and more like a well-supported next move.

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The Myth That Clients Won’t Be Able to Afford Therapy: What’s Really Blocking Access to Care?

The Myth That Clients Won’t Be Able to Afford Therapy: What’s Really Blocking Access to Care?

The biggest barrier to mental health care isn’t therapists charging private pay rates—it’s a broken insurance system driving providers out of the field and creating a devastating shortage of care.

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Free Training & Over $3k in prizes for Therapists

Free Training & Over $3k in prizes for Therapists

Are you ready for some fun? 

The work that we do as therapists is powerful and impacts us on every level. But, sometimes that work can be pretty exhausting and a lot of what you do and how you change people goes unseen.

Every year we like to celebrate therapists, private practice, and the launch of our Business School Bootcamp for Therapists with a free training and some AWESOME free giveaways! This year is no different and is including even more giveaways than last year! 

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LIVE Mini Bootcamp: Week 4

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions: 

  1. How many calls are you getting per month?

  2. How are they finding you?

  3. How many of them schedule?

  4. What are your favorite clients typing into Google before or when they finally find you?

  5. What words do they use to describe the issue they are trying to resolve during the first contact?

  6. How many weeks on average do clients stay with you?

  7. How many paying clients are you getting from each referral source?

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Guest Post: Why Hire a Virtual Assistant or Online Business Manager

Guest Post: Why Hire a Virtual Assistant or Online Business Manager

It’s no secret these days that the “Virtual” world has become ever increasingly important and it doesn’t appear that it will slow down any time soon.

I can remember when I got my very first account with AOL and had the World Wide Web in our home.  I was totally overwhelmed – and I was pretty computer savvy even back in the early 80’s! 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.