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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

Digital Marketing for Therapists: Website, SEO, and Online Presence Essentials

Learn how to build a therapy website and online marketing strategy that helps your ideal clients find you through therapist SEO, authentic digital marketing, and a sustainable private practice presence.

Miranda Palmer 11/10/25 Miranda Palmer 11/10/25

Making Therapy Work When the System Feels Broken

In this episode, Kelly and Miranda dive into the overwhelming changes in the mental health field, from shifting insurance policies to emerging AI technologies, while encouraging therapists to honor their own needs and strengths as they navigate an uncertain landscape.

Miranda Palmer 11/5/25 Miranda Palmer 11/5/25

Ethical Marketing for Therapists: Navigating Boundaries While Growing Your Practice

Learn how to market ethically as a therapist to grow your private practice, attract ideal clients, and build trust online without compromising your professional values.

Miranda Palmer 11/3/25 Miranda Palmer 11/3/25

How Katie Built a Thriving Practice for High Risk Teens and Found Her Purpose

Katie shares her inspiring journey from solo practice to running a thriving group practice for high-risk teens, discussing how following her curiosity, passion, and willingness to evolve led to unexpected success and new ventures, including her upcoming book and training program for therapists.

Kelly Higdon 10/29/25 Kelly Higdon 10/29/25

Marketing for Therapists Starting a Therapy Practice

Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.

Miranda Palmer 10/27/25 Miranda Palmer 10/27/25

Healing Religious Trauma and Building a Private Practice: Cassidy on Therapy, Faith, and Writing

In this episode, Cassidy opens up about her path from schoolteacher to trauma therapist and eventually to published author, describing how her experiences with religious trauma, support from a creative community, and carving out space in her group practice all came together, along with her personal journey of self-discovery, to inspire and fuel the writing of her book "Becoming Me," which focuses on unraveling and healing the sacred wounds of religious trauma in women, especially within the LDS faith.

Miranda Palmer 10/22/25 Miranda Palmer 10/22/25

Marketing for Therapists Who Hate Marketing: A Personality-Based Approach

Learn how to market your therapy practice authentically by leveraging your natural strengths, whether you’re a relationship builder, educator, creative, researcher, or analyst, so you attract ideal clients without hustling, faking it, or burning out.

Miranda Palmer 10/20/25 Miranda Palmer 10/20/25

The Hidden Dangers of Tech Therapy Contracts: Ethics, Labor, and the Fight for Fair Pay with Liath

In this episode, Miranda, Kelly, and Laith dig into how venture-backed tech companies are transforming the therapy landscape, revealing hidden risks in contracts, ethical dilemmas with AI and client data, and why therapists need to take back their power by making well-informed choices about where they work.

Miranda Palmer 10/16/25 Miranda Palmer 10/16/25

Therapists Are Paying $4K a Month for a Directory?

Therapists are handing over thousands each month to platforms that profit from their labor and client data - and many don’t even realize it.

Kelly Higdon 10/15/25 Kelly Higdon 10/15/25

Marketing for Therapists on a Budget: Free and Low-Cost Strategies That Actually Work

Learn how to market your private practice effectively, attract ideal clients, and grow a sustainable therapy business using practical, low-budget strategies, content marketing, and authentic networking.

Miranda Palmer 10/6/25 Miranda Palmer 10/6/25

Moving States as a Therapist? Amity Shares Her Private Practice Startup Blueprint

Amity shares how building a private practice shaped around her values—especially peace and balance—helped her overcome burnout, navigate big life transitions, and create a more fulfilling life and career.

Miranda Palmer 9/29/25 Miranda Palmer 9/29/25

The State of Therapy: Tips for Therapists on Handling Insurance Rate Hikes and Technology

In this episode, Kelly and Miranda dive into how changes in health insurance, AI, and policy decisions are reshaping the mental health landscape—and what therapists can do to protect their practices and clients.

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.