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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Interview with Clair
Podcast Kelly Higdon Podcast Kelly Higdon

Interview with Clair

Clair is a hybrid buzz strategist for talented solopreneurs that want to boost their online presence. Through her live streams, posts and coaching, Clair spices up your approach on becoming visible online and how you operate your personal brand-- while making sure you're attracting your dream opportunities, charge higher prices while spending less time on your business.

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Faith & Private Practice
Miranda Palmer Miranda Palmer

Faith & Private Practice

Faith Based Counseling: Culturally Competent or Unethical?

Treatment plan for client with mild depression and anxiety symptoms.

Short term goals: Instill hope for the future. Identify maladaptive beliefs that exacerbate depression and anxiety symptoms. Replace maladaptive beliefs with more true beliefs. Client will be able to practice emotional management skills inside and outside of times of stress. Client will expand support network and reach out for support more frequently. 

Interventions: Cognitive behavioral therapy including bibliotherapy, journaling, affirmation work, and practicing forms of meditation in and out of session. Encourage and support pro-community behaviors and reaching out to support networks. 

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The Best Social Media Platform for 2016
Miranda Palmer Miranda Palmer

The Best Social Media Platform for 2016

You are running a business. You have a million responsibilities and sometimes your to-do list can feel like it is a mile long. You want to have a healthy business and get regular clients contacting you... and everybody says social media is where it's at... 

There are Hundreds of Social Media Sites

Actually, there may be more than that. You can't possibly have time to learn and devote energy to every one of them. And, nobody has the budget to pay someone to be on all of them! So, in 2016, focusing your budget (whether it be time, energy, or money) on the RIGHT social media platform is incredibly important. 

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5 Awesome Social Media Resources for Therapists
Miranda Palmer Miranda Palmer

5 Awesome Social Media Resources for Therapists

We had over 300,000 people see our information on Pinterest alone. Can you imagine how that kind of exposure could impact your counseling practice? 

The truth is, you aren't advertising your counseling practice, you are just making it easy for people who desperately need you - to find you! Have you ever run into the store for 3 quick items only to get lost in a maze of poorly marked aisles or items tucked away on end caps? It is frustrating to know exactly what you want, and what you need- and not be able to find it! 

This week as our Spring 2015 bootcampers are completing their JumpStart program, several of them are already scheduling clients from a few simple exercises on LinkedIn- without paying a dime for ads, or doing anything crazy. Social media is a powerful way that you can make it easy for clients to find you! Here are 5 resources on social media to get your social media plan on track! 

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Business Planning for Therapists and Funny Cat Videos
Miranda Palmer Miranda Palmer

Business Planning for Therapists and Funny Cat Videos

What funny cat videos can teach you about business. 

I was listening to NPR the other day and was stunned when I heard this statistic: "15% of all Internet traffic is cat related." I thought for a second that maybe they were wrong... and then I stopped... I thought about my husband telling me about" I can has Cheezeburger" and trying to explain cat memes to me over the years. 

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Social Media is a Worthless Time Suck
zynnyme zynnyme

Social Media is a Worthless Time Suck

It’s important not to get sucked into social media for the wrong reasons as a private practice owner. Who are you passionate about helping? And no, "anybody who will give me money" isn't a good answer. Or at least, it isn't an answer that is going to make social media worth your investment of time, energy, or money. ONLY use social media if you are truly passionate, have a clear audience, and you are ready to be intentional.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.