I've got to tell you something really important. I need you to listen.
A Facebook page will not save your private practice.
A website will not save your private practice.
Social media will not save your private practice.
Social Media for Therapists
Social media isn't a magic bullet. I teach therapists how to use social media and websites everyday to transform their practices. They are powerful ways to attract clients. however, they have their limits.
Here are 5 signs that social media is not the next step in your private practice marketing journey:
You struggle with setting your fee. You aren't sure what your fee should be, and haven't developed a business plan that ensures that your fee will cover your salary, expenses, and taxes.
You feel guilty when you charge your fee, so you slide all around. While your full fee is $120, if you were too look at your average hourly fee that you are charging clients, it is closer to $60-80.
You feel frustrated that you've tried a lot of different things to transform your income- but nothing seems to really stick and make your practice profitable.
You pursue high level trainings and certifications, and are great at helping people. However, you find that people don't seem to perceive your value, and you constantly question whether you are good enough.
You imagine what it would feel like to have someone come in and take care of all of the technology, social media, marketing, and website hassle. You don't feel like you can really be successful until your website is perfect.
If you struggle with all, or some of these issues- your first task- before you focus your energy on social media or website development is to work on your business confidence, and clinical confidence.
An awesome website that gets the phone ringing of the hook won't make you profitable if you aren't confident at charging your full fee.
Seeing 30+ random clients, getting reimbursed poorly, and running at a million miles per hour won't make you a better therapist, and lead to a healthy, balanced life.
Business Fundamentals for Therapists
Before you invest time and money in transforming your web presence- focus in on the foundation of your business-you. Develop a clear sense of who you are, why you are valuable, gain confidence in charging your full fee, and start setting a clear limit for what clients you do your best work with.
Yes, social media and websites are AWESOME ways to build a practice, but they build on a foundation of you! Go forth and be amazing, set yourself up for success!
p.s. If you want more nitty gritty, step-by-step help beyond our free live webinars, get on the information list for the Business School Bootcamp for Therapists.