We had over 300,000 people see our information on Pinterest alone. Can you imagine how that kind of exposure could impact your counseling practice?
The truth is, you aren't advertising your counseling practice, you are just making it easy for people who desperately need you - to find you! Have you ever run into the store for 3 quick items only to get lost in a maze of poorly marked aisles or items tucked away on end caps? It is frustrating to know exactly what you want, and what you need- and not be able to find it!
This week as our Spring 2015 bootcampers are completing their JumpStart program, several of them are already scheduling clients from a few simple exercises on LinkedIn- without paying a dime for ads, or doing anything crazy. Social media is a powerful way that you can make it easy for clients to find you! Here are 5 resources on social media to get your social media plan on track!
#1: Getting Started with Social Media:
Getting your social media accounts set up when you start your practice almost seems to be a given these days. Yet, some of you have posted in other forums asking – what’s the point?
Fact is, many people have built amazing practices without social media. It doesn’t mean that you can’t do the same. Social Media is simply another avenue to reach the people you seek to serve. Think of it like this, you can stand in a crowded room and shout for attention only to reach people in your nearby vicinity, or someone can give you a microphone so that everyone can hear you. Social media is a reflection of a cultural shift in communication and you can choose to join in the conversation or not. Read More.
#2: 7 Keys to creating a social media plan for your private practice
If you’ve got a twitter account, maybe a Facebook account…Instagram, LinkedIn, Google+ (you get the point) how do you balance it all? You need a plan and the tools to help you bring the plan to life. After several years of operating a few businesses, I have a flow. It didn’t happen overnight. A lot of it has been testing and trial and error. But over time, I have learned a few key things you need when planning your social media. Read more.
#3: 17 Quick Tips to Create Awesome Social Media Posts
Social Media doesn’t have to be complicated, it can be fun. Here are 16 quick tips to help you create your social media posts for your counseling practice. 1. Put your website on your images so people can trace the post back to you. 2. Use images that you have permission to use. We have a Pinterest board with a list of places to get free images. 3. Include your authentic healing message in your posts. Read more.
#4: Social Media Management Tools and Costs
So we have talked about why you need social media, how to plan your strategy and tips and tricks for posting. Lastly, I want to share with you the tools we have used to get our social media out to the world.
This by no means is an exhaustive list. Google any social media management list and you will find a ton of information. These just seem to the be the ones we recommend to our coaching clients, have used ourselves and have a low cost or no cost entry point. Read more.
#5: Top Social Media Mistakes Therapists Make
I’m not sure when it happened. I thought it was odd when I received a copied message from the California Association of Marriage and Family Therapists recommending someone contact me to understand social media for therapists.
Somehow, despite the number of trainings I’ve done for therapists related to social media, I didn’t really see myself as an expert. What I have learned has happened out of pure need, curiosity, trial, and yes, some error.
So, this morning I thought it would be fun to highlight the top mistakes therapists make when using social media, how I learned them, and how to correct them. Read more.
So there you are! No excuses you've got some nitty gritty material to dig into, learn, and start rockin' the social media world so the people who need you can easily find you!