Lost on facebook?

Got a direct message from a twitter follower sayin' they were lost on facebook. What's the point of all this social media stuff anyhow? So I thought I would share my thoughts on facebook for business. Personal is different then business, because of the strategy and purpose. 

What can facebook do for your business? 


  1. You can stay in touch with people that like what you do! People take their personal or business account, like your page and keep up with your updates and offerings.

  2. You can reach out to new people. Whether it be actually contacting people that are aligned with your business or posting an ad, you can reach people across the country in a way you never could do before.

  3. You can give back. Facebook is a great place to give tips and information for people that need your help.

  4. You can make money. WHAT? Seriously? Yes! Facebook is a definite part of our sales funnel. We reach people on facebook that end up purchasing our services - how awesome is that!


So you know what facebook can do for your business, but how???

It all comes down to planning and purpose. If your purpose (which means, this should be your purpose) is to generate more income - either by selling a product or your services - what you post will be different then if youe purpose were to inspire or brand yourself. We recommend our clients get out a calendar and use tools to schedule out their social media. It shouldn't be that you are on facebook all the time for your business. Once you get your plan and content in place, you just need to check your account daily.

Not sure how to set up your business account? Check out some you tube videos. Not sure what tools to use to make it simple? Check out Buffer, Hootesuite and facebook app for your phone. Not sure if you really need to do this at all??!!! Go back to your business plan and marketing strategy. But just know, people can't get help from you, if they can't find you.

You can search our blog for more tips and tricks for facebook. But I hope this clarifies just a little bit on what facebook is all about. Feel free to let us know what you would like us to write about or post questions on our facebook page!

Social Media - What's the point?

Did you know we speak about social media a lot? to groups, consults, friends and more! But through it all I think most people want to know is do they have to do all this social media stuff? Well, yes and no.

You don't have to do anything you don't want to do. I mean really, this is your business and if you want to market it all offline during only your waking hours, then that is totally up to you. BUT, if you want to market to people while you sleep, sell product 24/7 (not just during office hours), learn from others and share your knowledge and expertise, then you should do some social media. 

Here are some tips to get started:

 

  • Check your website: Make sure that your website speaks to your niche and to the person you want calling you. Also, if you have product to sell, make sure it is easy to purchase, easy to understand what you are offering and above all else, relevant to your audience. Your website is the FOUNDATION on which your social media stands so it must be solid. (on a side note, it is hard to have an awesome website without investing thought, time, effort and at least a little money)

  • BEFORE you open an account, recognize that if you open an account, we recommend that you USE it. Nothing worse than seeing a twitter feed on someones website that hasn't been used in a year. Hmph, why bother? Also, it can hurt your SEO for you website. Just trust us, it isn't worth it.

  • We recommend starting social media in this order - LinkedIn, Facebook, Twitter and then whatever else you want to do. For most people in private practice or small business those three are enough to really get connected. Much more than that, they seem to get overwhelmed.

  • Master each one before you move to the next. Understand each platform and how to use it for your business. We give talks on this but you can google the information too! Make sure all of your profiles are complete, coherent and fit with your overall business plan. We can help with that if you need it but there are also A LOT of cool resources. Check out hubspot.com for some of their ebooks.

  • Whatever you post....It's NOT all about you! Social Media is multi purposeful - creating your brand, sharing your knowledge, helping others, generating leads and traffic to your website, meeting people you would otherwise have never met.

 

I see a lot of people asking for Likes and Follows...but why? Why are you doing this? Be clear on the why and your social media will work for you. This should be about QUALITY and not quantity of connections. You want people to like and follow that meet who are marketing to. This isn't a numbers game. 

Oh! And a final tip - Relax! You don't have to figure it all out right now! But the fact that you try is amazing to us. YOU are keeping up with where businesses are headed. One day email will be extinct, replaced by twitter. Then twitter will be replaced by something else...the point is, you want to stay RELEVANT! We love helping business owners do this! 

Facebook - FREE Marketing

I like networking through social media. Today I was looking for therapists in my area to talk to and get to know better. I was shocked!! So many therapists using their personal pages for their business. And there were those not doing anything with their business page. This is FREE networking and marketing and they are missing out! Not convinced? Let me give you some great reasons to be using Facebook

 

  • It is FREE! - Yes I said this before, but at Zynnyme, we love affordable marketing. We love affordable anything, actually. Can't get better than FREE.

  • It is manageable - If you don't know how to manage it, we do coaching. BUT truly it is easy to manage from your personal profile (if you have one or a simple login if you don't)

  • Easy to link to your website and blog to your business page - which helps your SEO ;)

  • A broad reach - There are more than 800 million users - 19 million are in California. It spans all ages and is fairly equal across genders. The average user visits the site 40 times per month. People can use it on their computer, smartphone, tablet, etc. That is a lot of opportunity to reach people!

  • You can sell product, schedule appointments, start conversations, take a poll and much much more. Facebook business pages don't have to just be a bookmark.

  • It isn't going anywhere - Technology might be scary and social media might be even more overwhelming. However, it isn't going anywhere and in fact it is growing. If you get on the train now, it will be much easer down the road. Facbeook is a great entry level way to enter the social media networking force.

So if you don't have a page - we can help. Contact us here for a consult. Don't miss out on networking and marketing opportunities!

Facebook Basics: Smart Use of Facebook for Small Business Owners

Using Facebook for business is all the hype right now. Why? In short, because it can be a huge part of building a business! But how does it actually work?

Navigating Facebook can be incredibly tricky, especially when it is changing daily! We hear lots of nightmares about it not working- and nobody wants to waste their time on stuff that doesn't work.

ZynnyMe wants to help you understand the benefits of Facebook and how to avoid the pitfalls (spending too much time, having all of your personal data revealed, etc.)

I hope you will consider joining us for our FREE upcoming Facebook Basics Page. We won't just TALK about Facebook- we will SHOW you how it works! Register here!

Already on Facebook, join the conversation here. We give you the breaking Facebook news as it happens!

Smart Social Networking for REAL People

What do you mean? What is smart social networking for real people? These are people like me and you that would rather be in the garden, at lunch with a friend, or dancing then "tweeting." These are people who are on Facebook because they want to keep up with family and friends- not because they are interested in marketing 12 hours a day! Ok, so if you are are a real person- read on!

What is Smart Social Networking?

Smart Social Networking is focused, purposeful, time saving use of Facebook, Twitter, or some other fancy site for a specific purpose.

Social networking is a wonderful, low-cost (or no-cost) way of expanding the people you know, your referral sources, and keeping you "top of mind" with potential customers or referrals sources.

Many business owners are fearful of falling down the "social networking rabbit hole!" Sitting on Facebook or Twitter all day is not usually good for your business, your health, or your relationships! If you are considering delving into social networking like Facebook, Twitter, etc. you just need to do it in a smart way!

Here are some things that are required to go into social media the smart way:

  1. A basic, but clear understanding of the purpose, function, and culture of these sites.

  2. Putting some of your worry and anxiety away so you can have a little fun with it!

  3. A clear focus in your business- maybe even <gasp> a business plan!

  4. A clear understanding of your business and your customers.

  5. A basic understanding of why and how people make the decision to do business with you.

  6. Some time to play and practice on these sites to have a hands on, kinesthetic understanding.

  7. A knowledge of tools and options that can make things easier so you can decide what would work best for you!

What does it not require:

  1. Sitting in front of a computer 12 hours a day.

  2. Purchasing a smart phone (although this can make things easier).

  3. Being young, technologically savvy, or an expert on the subject.

  4. Spending a lot of money.

I hope this quick blog post gives you hope that you CAN use this low-cost or no-cost advertising tool. I would love to hear your questions about social networking, Facebook, Twitter, etc. below. We are in the midst of putting together an online Facebook class that is video based to help where people get stuck again and again!

Until next time: Zynny Says: "If it doesn't save you time, save you money, or make your life better- what is the point?"

More than two legs to stand on

I was speaking with a friend and colleague yesterday about his new private practice. He has decided to take insurance. His reason is that he doesn't have time to market his private practice. Nothing wrong with taking insurance, really. But if you are doing something you just simply don't want to do and don't have the time to nurture, I don't see how it is going to help your practice thrive. Then later in the day I spoke with another colleague who wasn't sure where to start marketing her
Read More

But I'm old school- I don't do tech

So, I had a little fun this morning creating my own "geico-esque" commercial. I get to talk to business owners and a lot of therapist every day who are terrified that technology is going to take over their lives. Below I have put in a short, silly pirate video that does a "reenactment" of this conversation. I know doing a webcam video would be more personal-but I thought putting on different hats or using different voices might freak you out or make you think I was going nuts! Hope this video makes you smile! 

GoAnimate.com: ZynnyMe Technology Coaching for Real People by ZynnyMe

Like it? Create your own at GoAnimate.com. It's free and fun!

By the way, do you work with or market services or products for kids? I think this would be a fun, amazing way to create kid friendly content about play therapy, kid's toys, or even party planning themes. However, this strategy does require that you have some kind of web presence through a website, facebook page, or email list... 

If you are ready to finally create a website- check out Website in 30 days program for therapists. If you are a small business owner- stay tuned- we will have a similar program coming out for small, niche businesses this summer! 

Post your biggest technology fears or questions below in the comments- or send us an email at help@zynnyme.com 

Should Therapist Facebook Business Pages Allow CheckIns?

So, you are a therapist who is comfortable with technology, or one that someone convinced to get a Facebook business page. What about Facebook Places? You might be asking yourself questions like? What is Facebook Places? Can I turn off people's ability to check-in with me?
Read More