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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
A Guide to Healthcare Coverage in Private Practice (for Business Owners in the U.S.)

A Guide to Healthcare Coverage in Private Practice (for Business Owners in the U.S.)

Where do you get healthcare coverage when you’re in private practice? When do you enroll? How do you pick a plan? How do you pay for it? Should you just stay at your job? Check out this FREE guide to learn more!

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Full Private Practice - What does that mean?

Full Private Practice - What does that mean?

Ever wonder if your private practice is really full?

Sometimes you might think:

I have to be super busy to be full…

I have to have to have x amount of sessions to be full…

My friend sees 10 more clients a week than me, I guess I’m not full..

Full doesn't mean successful. You could have a ton of clients and be charging a fee that is all over the place or doesn’t allow you to run a business optimally, or take care of you optimally.

Full doesn't mean happy. You could be seeing a ton of clients that are not the right fit, sessions that drain you and lead to more stress and burnout.

Full doesn't mean great outcomes. You could be seeing a ton of clients with high turnover, high drop out rates and low outcomes with clients.

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From Overwhelmed by Private Practice to Clear and Confident with Donna
Success Stories zynnyme Success Stories zynnyme

From Overwhelmed by Private Practice to Clear and Confident with Donna

Donna specializes in Christian counseling, childhood sexual abuse, and pre-marital and marriage counseling in the San Diego area.

Your Experience with Bootcamp in one sentence: I went from overwhelmed to confident, clear and excited about a road map for my practice.

How were you feeling before you signed up for bootcamp?: Inadequate as a business owner. Struggling about fee setting. Keeping a small mindset for my business. Overwhelmed and ill-equipped.

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Are you marketing in a vacuum?

Are you marketing in a vacuum?

As we are in the midst of the private practice challenge, we are talking about marketing. Kelly and Miranda share some common themes they see in private practice owners who want to make marketing easy. Check out this podcast and share with your friends!

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Starting a Counseling Practice Part 7: Creating a GOOD Referral Base
Starting a Private Practice Miranda Palmer Starting a Private Practice Miranda Palmer

Starting a Counseling Practice Part 7: Creating a GOOD Referral Base

We are back from vacation and bootcamp! Did you miss us? Nope! Because you've been here working. Right?! In honor of this series, join us this week for our upcoming training - Starting a Counseling Practice from Scratch.

If you build it, they will come. I talk to therapists daily who truly believed that if they had an office space, and a website, that clients would find them. The truth is, it isn’t just about building it, people have to be able to FIND you!

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Starting a Counseling Practice Part 2: Giving yourself permission to build something that works for you
Starting a Private Practice Miranda Palmer Starting a Private Practice Miranda Palmer

Starting a Counseling Practice Part 2: Giving yourself permission to build something that works for you

Hope you enjoyed really getting to know yourself in Starting a Counseling Practice Part 1. The truth is, getting honest with yourself is only the first step in creating and implementing a great private practice vision. You also have to give yourself permission. I know there are people out there who will give me a hard time and say this is “non-advice, advice.”

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Mentorship and Adding Clinicians to Your Private Practice
Growing A Private Practice Kelly Higdon Growing A Private Practice Kelly Higdon

Mentorship and Adding Clinicians to Your Private Practice

You are a leader, a teacher, a person who wants to support others in sharing their gifts with the world. We think that is great!

Before you add a clinician to your practice, we want you to know that part of being an amazing mentor to those around you, you need a solid business that works for you. You have to take care of you before you take care of others.

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Therapists Know How To Party: Business School Launch!

Therapists Know How To Party: Business School Launch!

Is running your business fun? We spent a lot of time in the chair, listening, containing, guiding and creating. It's a beautiful kind of work. It's also what many refer to as "the meat" or their purpose. The business stuff, might make you feel a bit... meh. 

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5 Steps to Creating an Awesome 2017 Business Plan

5 Steps to Creating an Awesome 2017 Business Plan

2017 is almost here! Are you ready? Well, we want to help you get prepared with your business plan.

Wait! Don't go away! This is important. we know for some of you, the thought of a business plan makes your head want to spin. So let's break it down. 

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.