Full Private Practice - What does that mean?
Ever wonder if your private practice is really full?
Sometimes you might think:
I have to be super busy to be full…
I have to have to have x amount of sessions to be full…
My friend sees 10 more clients a week than me, I guess I’m not full..
Full doesn't mean successful. You could have a ton of clients and be charging a fee that is all over the place or doesn’t allow you to run a business optimally, or take care of you optimally.
Full doesn't mean happy. You could be seeing a ton of clients that are not the right fit, sessions that drain you and lead to more stress and burnout.
Full doesn't mean great outcomes. You could be seeing a ton of clients with high turnover, high drop out rates and low outcomes with clients.
How do you define a “Full Private Practice”?
We think the better question is how do you define a Full Private Practice AND a Happy Life? The two go hand in hand.
When you see the number of clients that allow you to provide great clinical outcomes from your first session to the last. When you go home and have enough resources emotionally, financially, relationally, environmentally and spiritually to enjoy your life - That’s a full practice.
Guess what? That number looks different for everyone. It looks different if you are a single parent, a caretaker, newly divorced, struggling with illness, have debt….what you need in your life is different than what your neighbor needs and what your happiness in life looks like, is uniquely your own definition.
And the number that defines full and happy will change as your needs and circumstances change.
But maybe you googled “what is a full private practice” and you found yourself here and you know that you want to have consistency in your practice, with great outcomes. You know you want to have enough money to hit your goals and to take care of you. And maybe for as successful as you appear, you have a little fear that it could all fall apart, and you just want the business to be solid.
Every Private Practice Needs These 3 Things To Be Full & Happy
Clarity and Confidence - Often therapists aren’t able to hold and know what they do and if the therapy they provide has great outcomes. We are missing having important conversations that could truly transform the way we do our private practices - saving time, money and energy - all because we don’t know our purpose or our greatness. Instead, many therapists spend their emotional energy on their mistakes or fears of messing up. When in fact, mistakes are what can help our therapeutic relationships deepen if we address them with our clients.
Truth Filled Message - Once you know that you provide great outcomes and how, then you need to be able to talk about it. You want to be able to talk about it in a way that isn’t all about you, but that connects to the pain of the client and their desire for a different outcome than what they have now in their life. When you have a message, filled with the truth about who you are and who they are, it attracts clients that are a good fit - which means….better outcomes! That increases their connection, makes it easier for them to decide to go to therapy and that is better for stigma reduction and improving access to care.
Unique Plan - You know who you are, how you help and who you help. You can talk about it. Now you need to get that message into the world in a way that harnesses your strengths and meets the clients where they are at. A marketing plan for an introvert is different than one for an extrovert. A marketing plan for a great writer has different strategies than that of a great speaker. Your niche may respond better to personal relationship networking approaches and for others, online is going to be where you find your clients.
We want to show you how to have the conversations that will impact your messaging. (we even have a script you can use). We want to walk you through how to form those conversations into a message that has integrity and truth and then we want you to hear from other clinicians about how they took that message and shared it to get to their Full Practice and Happy Life in their own unique way.
If you want to implement and experience tangible change in your business starting next week…join us for our Masterclass. It’s time to take action so that your practice is FULL & your life is HAPPY. (If you’re reading this long after the Masterclass is over, you can still watch the replay).
Click here to register.