The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular
Costs for Starting a Counseling Practice
Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.
Free CEUs for Therapists and Counselors
Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.
Group Practice Guide to Profitability
Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.
Money and Therapists
Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.
Latest Articles
Starting a Private Practice, Growing A Private Practice, Marketing, Websites & SEO, Group Practice, Tech & Industry zynnyme Starting a Private Practice, Growing A Private Practice, Marketing, Websites & SEO, Group Practice, Tech & Industry zynnyme

The True Story Behind Your Marketing Efforts: Answers to Your Marketing Plan Questions

Discover the power of data and meaningful conversations with Kelly and Miranda as they uncover the truth behind your marketing efforts, whether you're starting a private practice or elevating your marketing game!

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Growing A Private Practice, Group Practice Kelly Higdon Growing A Private Practice, Group Practice Kelly Higdon

Full Private Practice - What does that mean?

Ever wonder if your private practice is really full?

Sometimes you might think:

I have to be super busy to be full…

I have to have to have x amount of sessions to be full…

My friend sees 10 more clients a week than me, I guess I’m not full..

Full doesn't mean successful. You could have a ton of clients and be charging a fee that is all over the place or doesn’t allow you to run a business optimally, or take care of you optimally.

Full doesn't mean happy. You could be seeing a ton of clients that are not the right fit, sessions that drain you and lead to more stress and burnout.

Full doesn't mean great outcomes. You could be seeing a ton of clients with high turnover, high drop out rates and low outcomes with clients.

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Marketing, Websites & SEO, Growing A Private Practice Miranda Palmer Marketing, Websites & SEO, Growing A Private Practice Miranda Palmer

The Value of Segmented Email Marketing for Private Practices

Mass emails to clients in the form of monthly newsletters and occasional company updates are fashionable across all industries. While a one-size-fits-all approach to email communication works well in some cases—for instance, to parents of children attending a daycare or to fans of an entertainer—many businesses offering a product or service are realizing their audience needs more targeted messaging.

Private practices owners especially benefit from a better communication strategy—specifically, segmenting their email marketing strategy. Consider the following:

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Starting a Private Practice, Growing A Private Practice, Marketing, Websites & SEO, Group Practice, Growing Your Practice, Fees & Insurance Kelly Higdon Starting a Private Practice, Growing A Private Practice, Marketing, Websites & SEO, Group Practice, Growing Your Practice, Fees & Insurance Kelly Higdon

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions: 

  1. How many calls are you getting per month?

  2. How are they finding you?

  3. How many of them schedule?

  4. What are your favorite clients typing into Google before or when they finally find you?

  5. What words do they use to describe the issue they are trying to resolve during the first contact?

  6. How many weeks on average do clients stay with you?

  7. How many paying clients are you getting from each referral source?

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.