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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Investing in Your Business: The Good and the Bad
Podcast Miranda Palmer Podcast Miranda Palmer

Investing in Your Business: The Good and the Bad

What do you need? What do you want? What are you REALLY looking for? Your clients often come into you with a surface symptom, complaint, or desire. But, when we dig deeper we find the real gold in that experience. Mercedes, LCSW shares her journey in teasing out her big vision, her real passion, and getting to know deeply how to run a business that was the perfect fit for her. 

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My Practice Flourished Through Maternity Leave & a Move!
Podcast Miranda Palmer Podcast Miranda Palmer

My Practice Flourished Through Maternity Leave & a Move!

Change is absolutely terrifying when you are a business owner. It can feel like even once you've gotten your feet under you and you are doing well, that if you make any changes, that your business can fall apart.

Dr. Kimberly, LMFT joined our bootcamp in Spring of 2015 as she was starting out in private practice. Now, she has used the skills, insight, and tools she learned to not only come back to a thriving practice after going on maternity leave but after moving her private practice to a new town she is at capacity in 6 months!

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Doubled My Caseload, Tripled Income, and Clients are Ideal
Podcast Miranda Palmer Podcast Miranda Palmer

Doubled My Caseload, Tripled Income, and Clients are Ideal

Stories are powerful. A lot of pre-licensed therapists hear, and perpetuate the belief that "I'm just an intern" "I'm just pre-licensed." "When I'm licensed, I will..." "When I'm licensed I can...." 

While it is true that there are paramaters as a pre-licensed therapists most of the parameters I come in contact with from pre-licensed therapists have nothing to do with law, ethics, or what is best for the client. JoAnne is an Associate Marriage and Family Therapist in San Jose, Ca who is an excellent example of someone who is doing the work. 

Listen to her share her journey from working in an agency sitting a windowless cubicle having a powerful ahah moment after watching this private practice vision training to creating a private practice that creates a win/win/win for her, her clients, and the therapists in her community. 

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Erin, LCSW, RPT Private Practice Success Story
Podcast Miranda Palmer Podcast Miranda Palmer

Erin, LCSW, RPT Private Practice Success Story

You better take what you can get… something is better than nothing… somebody is better than nobody…

Have you heard that, thought that, or told someone else that when talking about private practice? Do you know what that leads to?

Erin, LCSW, RPT play therapist in Littleton, CO shares her journey of private practice. Before bootcamp she was 60% full, seeing 10-12 clients a week mostly reduced fee clients, barely paying the bills, and accruing debt.

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Marci's Business School Bootcamp Journey
Miranda Palmer Miranda Palmer

Marci's Business School Bootcamp Journey

What does it really take to go from where you are, to where you want to be. Here is one bootcamper's journey. 

"When I decided to give bootcamp a try, I thought it was to improve my business growth. While my business has changed, it's really me, the business owner that has grown.   

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Private Practice Challenge: Marketing in Private Practice
Miranda Palmer Miranda Palmer

Private Practice Challenge: Marketing in Private Practice

Today we’re going to crush some common marketing myths therapists get sold ALL. THE. TIME.

You know...myths like...

  • Good therapists don’t need to market.
  • More marketing equals better marketing - you have to say yes to every opportunity.
  • Throwing money at marketing will yield better results.
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Free Training & Over $3k in prizes for Therapists
Miranda Palmer Miranda Palmer

Free Training & Over $3k in prizes for Therapists

Are you ready for some fun? 

The work that we do as therapists is powerful and impacts us on every level. But, sometimes that work can be pretty exhausting and a lot of what you do and how you change people goes unseen.

Every year we like to celebrate therapists, private practice, and the launch of our Business School Bootcamp for Therapists with a free training and some AWESOME free giveaways! This year is no different and is including even more giveaways than last year! 

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Private Practice Challenge: Niche in Private Practice
Miranda Palmer Miranda Palmer

Private Practice Challenge: Niche in Private Practice

In today's lesson, you're going to learn...

  • How to get ultra clear about who you are and what you LOVE to do.

  • How specializing will attract people outside of your specialty and lead to a more diverse practice. (Strange but true!)
  • How tapping into your passion will lead to more referrals.
  • And so much more!
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Private Practice Challenge: Fees
Miranda Palmer Miranda Palmer

Private Practice Challenge: Fees

Get ready to...

  • Feel confident charging a fair rate!
  • Learn how fee setting will make or break your practice.
  • Overcome common struggles related to setting fees.
  • Discover how to select a fee that feels right to you.
  • Learn how clients LOVE it when you set a fair fee!
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Private Practice Challenge: Vision
Miranda Palmer Miranda Palmer

Private Practice Challenge: Vision

In today’s challenge, we’re going to cover...

  • How to offer over-the-top services your clients will LOVE
  • What it takes to succeed in this profession. (And it’s not what they told you in grad school.)
  • How to build a practice that has a BIG impact on the world!
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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.