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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
January 2018 5-Week Private Practice Challenge!
Miranda Palmer Miranda Palmer

January 2018 5-Week Private Practice Challenge!

Join us for this stupendous 5-Week Private Practice Challenge! 

This challenge is PACKED with strategies, techniques, and mindset shifts that you can apply directly to your private practice TODAY. 

We know free trainings don’t always align with your busy, busy private practice schedule -- so we've divided this training into five, self-paced, easily digestible sessions! 

WOOO! 

Each session will include a video training, worksheet, AND actionable steps (aka homework) that you can implement throughout the week. PLUS, if you watch the video the day it's released you can ask questions in the comment section, and we'll be in there throughout the day to answer you directly! 

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Tidying Up My Private Practice Step 6: Your Support Team
Kelly Higdon Kelly Higdon

Tidying Up My Private Practice Step 6: Your Support Team

We aren’t meant to build our businesses in isolation though when you start your private practice, you usually think about it just being you, in your office, handling the business. In reality, it takes a lot of support to help you get to a place of success so let’s look at who is on your team.

So how do you build up the support you need? First it’s time to ditch…

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Guest Podcast with Dr. Jeremy: Integrating Testing in Your Private Practice
Podcast Kelly Higdon Podcast Kelly Higdon

Guest Podcast with Dr. Jeremy: Integrating Testing in Your Private Practice

I need you to meet Dr. Jeremy. Why? Because ever since I met him, I have realized how badly we need his kind of work in community. More and more psychologists are avoiding integrating testing in their practices because they don't know how to make it profitable, or if they do, they only know how to do it in a way that stresses them out. Even if you aren't a psychologist, this is a great conversation and if you have psychologists on your staff, then you want to give this a listen as well.

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Tidying Up My Practice Step 5: Marketing Assessment
Miranda Palmer Miranda Palmer

Tidying Up My Practice Step 5: Marketing Assessment

Wow, have you been following along and working through each week of the streamlining your private practice challenge? Are you making some deep change and tidying up that practice? We sure hope so! This week we are moving on to marketing!

A lot of people find us and join our Business School Bootcamp for Therapists because they want help marketing their private practice. They are often surprised that marketing is about much more than just posting on Facebook and that good marketing includes a solid business foundation! So, all of the work you’ve been doing so far has been preparing you for your marketing assessment!

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Tidying Up My Practice Step 4: Time Management and Processes
Kelly Higdon Kelly Higdon

Tidying Up My Practice Step 4: Time Management and Processes

Starting and growing a private practice can be a real time suck. There are so many things to accomplish and to balance the management of the business along with the clinical work, well it’s often something we don’t plan for. So all the management stuff gets shoved in between appointments with clients, or late nights after the kids have gone to bed.

In the beginning, it can be fun. It’s like finding a new love. You are all excited and have a new found energy. But over time, you get comfortable and maintaining that kind of energy long term can really wear you down.

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Tidying Up My Private Practice Step 3: Business Boundaries
Miranda Palmer Miranda Palmer

Tidying Up My Private Practice Step 3: Business Boundaries

I know you talk about boundaries in your clinical practice regularly. From the outside looking in, it is always so clear. We can see the places that people aren’t speaking their truth. We can see the impact of putting other people’s needs before own’s in a way that is unhealthy and detrimental (as opposed to in a giving back, act of service sort of way). As we reflect, explore, and delve deeper we can often help our clients create that beautiful connection that lets them see the why and how of this pattern and develop new ways of being.

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Tidying Up My Practice Step 2: Business Plan and Finances
Kelly Higdon Kelly Higdon

Tidying Up My Practice Step 2: Business Plan and Finances

When you imagine a business plan, typically an image of a 20 page document comes to mind, sitting on a bookshelf collecting dust, and it makes you want to run for the hills. My first business plan was a napkin sketch but in that napkin sketch were some key components that helped me be successful and I want to help you today figure out those parts so you can feel confident that you have your business planning basics down.

What is in a business plan?

A business plan is a live document, meaning, it will change over time but it is what you go back to when you get stuck on making decisions in the next steps for your business. For example, you may start out as a solo practice and then one day realize, you really want to add clinicians. So you will go back through this process and adjust each time you want to make a change.

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My Awesome Practice: Tidying Up for 2018
Miranda Palmer Miranda Palmer

My Awesome Practice: Tidying Up for 2018

We talk to therapists all the time who LOVE what they do, but they feel a little trapped with the business and process task of running their private practice. Creating an awesome practice that you love doesn’t often happen by accident. And what you need to feel confident, secure, and happy as a business owner will change over time.

Tidying Up Your Private Practice

You see it everywhere right now, people taking a deeper look at processes, stuff, and life focus. Whether it is the KonMari method, documentaries on minimalism, or the TinyHouse movement many of us are looking to simplify, declutter, and refocus on what really matters. Your business impacts your life in many ways. There are a few simple truths about business:

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Multiple Streams of Income - with Guest John, LPC
Podcast Kelly Higdon Podcast Kelly Higdon

Multiple Streams of Income - with Guest John, LPC

I met John online and then in person at Slow Down School and after a ton of great conversations, we decided to let all of you in on what we talk about. John has created a solid group practice, is a private practice coach and recently launched unconditional.media helping therapists with their marketing through SEO, google ads and other marketing strategies.

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Growing Your Practice - Lessons from Leslie, MFT
Podcast Kelly Higdon Podcast Kelly Higdon

Growing Your Practice - Lessons from Leslie, MFT

I've known Leslie a couple of years and you will find after listening to her in the podcast, any amount of time spent with her will touch your heart. She has a group practice, is a trainer, a speaker, an advocate and an author. Leslie shares how she runs her group practice and how she manages her multiple passions.

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The Truth About Adding Another Stream of Income to Private Practice - an interview with Jamie, LPC
Podcast Kelly Higdon Podcast Kelly Higdon

The Truth About Adding Another Stream of Income to Private Practice - an interview with Jamie, LPC

As we are talking more about multiple streams of income, we thought it would be valuable for you to hear from Jamie, LPC. She has a thriving practice in Arkansas and is the founder of Real Self Care for Therapists. We talk about how your story influences your growth, the biggest learning curve she has experienced and how she is starting a revolution to help therapists heal their burn out.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.