The zynnyme Blog
Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
📌 Most Popular
Starting a Practice
Costs for Starting a Counseling Practice
The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.
Burnout & Sustainability
Free CEUs for Therapists and Counselors
Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.
Group Practice
Group Practice Guide to Profitability
Why your group practice might not be profitable — and the business model shifts that fix it.
Fees & Insurance
The Awkward Money Conversations Every Therapist Dreads
Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.
Latest Articles
Taking Your Therapist’s Website from an Island to a Hub!
So, let's say you have a beautiful website. You hired a fabulous graphic designer, or signed up for a Website in a Box like TherapySites, you spend several hours sweating over it- and then you think ahh- done!
Within a few days- you Google your name and there you are on Google! Woohoo- you made it! You might even get a few random calls... people saying they found you "on the Internet" but are quite vague as to where. You think- ahh the website!
Not so fast- you need to make your sure your website isn't an island!
False Promises... Google Wants $1,000?
I've been hearing a new story from small business owners:
"I got a call from Google telling me they could get on the first page of Google for only $99 a month and an additional $500 annual fee..."
Do you have the time to be successful?
I talk with people regularly who are passionately committed to being successful in their small (or large) business. Only one small problem: they don't have time to be successful...
Does this sound like you:
Stacks of paperwork
Unfinished documentation
Unfinished projects
A long list of calls to return
A desk that looks like a nightmare
More than two legs to stand on
I was speaking with a friend and colleague yesterday about his new private practice. He has decided to take insurance. His reason is that he doesn't have time to market his private practice. Nothing wrong with taking insurance, really. But if you are doing something you just simply don't want to do and don't have the time to nurture, I don't see how it is going to help your practice thrive. Then later in the day I spoke with another colleague who wasn't sure where to start marketing her
Happily Married...Really?
As therapists, we see people in our offices, determined to make a relationship work, when sometimes to us, it is evident that it is not going to work. As technology consultants, we see the same thing! Let me explain.
I built my first website, all on my own using iWeb. I had a new MacBook that I loved and thought, heck why not use the free software to build my website.
Free Technology Consultation Winner!
Today, I had the pleasure of hosting a booth at the OC CAMFT Luncheon. It was a blast talking to therapists about their technology needs. We had a drawing for 30 minutes of FREE technology consultation. The winner is Shelley Zeigler, LMFT, in Costa Mesa! Congrats Shelley! Can't wait to chat!
One of the most common questions from today was "Can you build a website for me?"
Free Google AdWords Support for Therapists!
Google Adwords is a way to advertise your website on Google. It puts your website into a funny little "advertiser" box and can help to force a new website to the top or side of the page. It costs money, but can be pretty reasonable. Google is no offering free support to help you setup your "campaign" and to help you understand how it all works. I will give you the information below... but here are some things to understand BEFORE you set-up your first Google AdWords account:
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.