As therapists, we see people in our offices, determined to make a relationship work, when sometimes to us, it is evident that it is not going to work. As technology consultants, we see the same thing! Let me explain.
I built my first website, all on my own using iWeb. I had a new MacBook that I loved and thought, heck why not use the free software to build my website. My relationship with iWeb was off to a great start. I understood the program, got to move stuff around like I wanted, and I thought it was working well. Then I dug deeper...got to know iWeb better and found out some issues that made my website a disaster. I had to manage all my metatags on my own and do updates all the time and that took an additional software program. My website was hard to find on google. I was so frustrated. But, like many in frustrating relationships, I didn't want to give up. (I could go on a tangent here too about a boyfriend it took me years to break up with, but I think you get the picture).
So you might be asking, "so why did you keep using it?" Well, I was married to bad technology for the needs of my business. Don't get me wrong iWeb is meant for someone, just not me. (Recall the "It isn't you it's me" break up speech?) However, I spent so much time and effort to create a "pretty" website it was hard to let it go, start over and try something new. We all do this in our lives and unfortunately, when we do this with our business it can have serious financial consequences.
We see people spending thousands on a website. We see people that can't be found on the web. We see people scared to death to let go of something that isn't working. But I can testify that when I let go of iWeb, I found something that worked for my business. No kidding, I get clients mainly from the web. This may sound a little strange, but however strange it may be...I get referrals and I love it!!!
So just take a moment and ask yourself if you are stuck in a marriage with technology that is not working for you. Are you happy? Is it affordable? Is it making you money? Is it saving you time?
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This is Kelly Higdon, MFT reminding you that the pain of a break up is temporary, but the freedom of good technology can last a lifetime.