Free Google AdWords Support for Therapists!

Updated Feb 3, 2023

Google Adwords is a way to advertise your website on Google. It puts your website into a funny little "advertiser" box and can help to force a new website to the top or side of the page. It costs money but can be pretty reasonable and the return on investment is typically very good.

Google offers free support to help you set up your "campaign" and to help you understand how it all works.

Google AdWords for Private Practice 101

I will give you the information below, but here are some things to understand BEFORE you set up your first Google AdWords account: 

1. You Pay Every Time Someone Clicks an Ad, Not Every Time They Buy. 

2. More Clicks Can Help You Get to the Front Page of Google.

This way you show up without having to pay anything in the future! 

3. Make Sure Your Website Is Updated.

If your website content isn't done well, or if your website is outdated or doesn't showcase your product, or is out of date, you won't get people calling or purchasing from you. 

4. Don’t Forget About User Experience.

If people aren't calling or purchasing your product what is the point of being on the top of Google?

In other words, before you spend money on advertising or SEO for your private practice, make sure your website is going to get people to convert. How do you make people call or purchase? GREAT question- and WAY too big for one blog posting! The easy answer is "it depends" on what your product is, who you are, where you live, etc. There are some basic principles, but we'll have to cover that another day! 

Do you need help getting your website from zero to hero? Check out our FREE Websites for Therapists Checklist!

What are your big Google AdWords questions? Post them below!

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