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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
A Dad's Perfect Practice with Adam

A Dad's Perfect Practice with Adam

“I thought I already knew everything and realized I don’t know anything.”

You know how to do therapy, but do you know how to create a practice that is right for you and your family? Adam, a clinical psychologist in Arizona shares how he built a part time practice with insurance and cash pay clients that allowed him to be present for his two small children and teach at the university. He created a great fit for himself and his clients.

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Creating a Successful Private Practice in 2017: People NEED You!

Creating a Successful Private Practice in 2017: People NEED You!

Do you believe that your community needs you in private practice? I do. Start to look around as you go about your day and you will see lots of people who could benefit from the work that you do. Or, you could dig into some of the data out in the world! And while non-profits and agencies can meet some of the need, a lot of people would benefit from private practice services. 

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Websites for Therapists: Where to get FREE photos
Marketing - Websites - SEO Miranda Palmer Marketing - Websites - SEO Miranda Palmer

Websites for Therapists: Where to get FREE photos

So... you've got a website... you are starting to think about blogging. And you think- I really need some photographs for my website. Where do you go? Can you find free photographs? Can you just grab them from Google? What about Creative Commons License? I'm going to help today. But first, let me tell you how I paid over $1,000 for ONE picture and how you can avoid my rookie mistake 

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Wordpress.Org Website Designer Review
Marketing - Websites - SEO Miranda Palmer Marketing - Websites - SEO Miranda Palmer

Wordpress.Org Website Designer Review

We are stoked to be reviewing BrighterVision Website Designer for Therapists

BrighterVision specializes in custom Wordpress.org sites for Therapists. (Not sure what the difference is between Wordpress, Wordpress.com and Wordpress.org- check out the Website Dictionary for Therapists). We aren't super shy about it. We are pretty clear that most therapists are unprepared for managing their own Wordpress.org site. We might even be quoted more than once saying "I hate Wordpress!" hehe So, why are we excited to talk about Wordpress today? 

Wordpress is sometimes the best solution for therapists. However, we recommend that therapists who need or want Wordpress.org sites outsource that puppy to someone awesome. The trouble is, it can get expensive pretty quickly to work with a Wordpress designer. Even more complex, there are only a few Wordpress designers who specialize in working with therapists. 

We are excited today to review a program that has made getting a custom designed and maintained Wordpress site accessible for even therapists starting out. 

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Websites for Therapists: Your Dictionary of Terms
Marketing - Websites - SEO Miranda Palmer Marketing - Websites - SEO Miranda Palmer

Websites for Therapists: Your Dictionary of Terms

The truth is, unless you are already established as a therapist in private practice, are getting the right referrals, and are getting ready to retire- you probably need a website. Today, I'm going to share some definitions and terms to help orient you to the beautiful vocabulary of the internet, websites, and marketing! 

Website

A website is simply a page that you access through the Internet that allows anyone, anywhere to be able to read the same material, in the same format. 

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Therapists & Social Media: Fear, Connection, and Rejection
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Therapists & Social Media: Fear, Connection, and Rejection

Kelly Higdon, LMFT and I (Miranda Palmer, LMFT) just got back from meeting with an awesome group of therapists at the CAMFT 2013 conference. Actually, it has been a little over a week since we returned. 

And guess what, I am still inspired! This is one of the great benefits of networking- making real personal connection and creating a community. 
Kelly and I tried something a little different this year. We have been making some awesome connections with therapists on Facebook, LinkedIn, and Twitter- and the CAMFT Community boards- and we wanted to find a way to translate that into the personal connection. 
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Marketing - Websites - SEO zynnyme Marketing - Websites - SEO zynnyme

Success Stories... Art Therapist and New Author Margaret Hunter

We just received this in our inbox... And I'll be honest- it brought me nearly to tears when I read it. I felt so much joy and excitement. Why? Because this is truly what we are about- empowering people to take ownership of their process and their businesses. We especially love helping therapists over the website hurdle- as we are both therapists in private practice. So, without further ado- read on... 
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How it cost me over $1,000 to use a free image on Google

So, those of you who have met me know that I am pretty passionate about technology. I LOVE to help people streamline what they are already doing to make their lives easier (and more joyful). That means sometimes I get roped into fun projects like being on the board of my local professional organization. I was elected as a "member at large" because I refuse to be the technology person (even though I am LOL).
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Taking Your Therapist’s Website from an Island to a Hub!
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Taking Your Therapist’s Website from an Island to a Hub!

So, let's say you have a beautiful website. You hired a fabulous graphic designer, or signed up for a Website in a Box like TherapySites, you spend several hours sweating over it- and then you think ahh- done! Within a few days- you Google your name and there you are on Google! Woohoo- you made it! You might even get a few random calls... people saying they found you "on the Internet" but are quite vague as to where. You think- ahh the website! Not so fast- you need to make your sure your website isn't an island!
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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.