The zynnyme Blog
Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
📌 Most Popular
Starting a Practice
Costs for Starting a Counseling Practice
The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.
Burnout & Sustainability
Free CEUs for Therapists and Counselors
Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.
Group Practice
Group Practice Guide to Profitability
Why your group practice might not be profitable — and the business model shifts that fix it.
Fees & Insurance
The Awkward Money Conversations Every Therapist Dreads
Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.
Latest Articles
Shhh.... I have a secret.... Event
ZynnyMe might be coming to Fresno, CA soon! Love that a group is looking to help with the business owners in their organization and put on such a relevant training! This one will be a specialized talk for therapists: How to Have a Fabulous Website: What every therapist needs to know.
I LOVE talking to small business owners from across the country. Every time I do, I am inspired that ZynnyMe is on the right track in providing real solutions and answers to the questions that all kinds of business owners are quietly struggling with.
Appointment Schedulers and Security
As a therapist, our calendar and having a full appointment book is our lifeline. If clients aren't calling, scheduling, and coming in for therapy appointments- we don't make money. The bummer is, that doesn't mean our overhead goes down in most cases!
One way that therapists are looking to increase new client schedules and decrease no shows/late cancellations is with online appointment scheduling capabilities. A big question when you are looking to see what program might work best for you is security.
Where Good Ideas Happen
Wonderful, lazy Sunday listening to National Public Radio (NPR) and was surprised to hear a fantastic TedTalk that I had heard before and how inspired I was this beautiful afternoon. I have so many ideas swirling around, but the long and the short of it is- we are made to live and think in community.
For Clinicians: The Path to Paperless...
Got a great comment/question from Uriah Guilford at http://helpthiskid.com
"I really want to go paperless, but haven't found the right software or program. I did the Argonaut trial, but just didn't like the look and feel, not to mention the yearly cost. Are there any other products you would recommend?"
A Word of Encouragement
Here is a short video by yours truly, Kelly Higdon sharing about how going paperless and integrating technology has made running a private practice easier, more profitable, and made my LIFE better.
How to Build a Therapist’s Website: What NOT to Do!
Did you know that 70% of small business owners don't have a website?
I would even sugges that of the 30% of small business owners that have a website, many of them are ineffective- meaning they don't bring in business or make life easier for the business owner.
Before you build or purchase a website, you need to understand what the purpose of the website is, in order to make sure that you are building or purchasing the RIGHT website for you! A website designer, builder, or service it not always looking out for YOUR best interest!
Private Practice Profiles in Technology: Uriah
ZynnyMe is incredibly excited to profile our first Facebook Fan of the week! Interested in having your practice profiled? Join the conversation at our Facebook Page. Remember, having links from fabulous websites to your website is a great way to make your website more "findable."
Uriah Guilford has answered some fun questions for us. Unlike many of the ZynnyMe fans- Uriah LOVES technology. I think he has some great things to say about how his comfort with technology has impacted the building of his private practice.
Can A Pre-Licensed Person Start a Website?
If you are a prelicensed marriage and family therapist, associate clinical social worker, or a clinical supervisor, you may be wondering about this topic. In short, the answer is yes, but. I know, I know, we have heard those "Yes, but" answers from clients forever! Hopefully the Q & A section below will help you to understand why it is, and where the but comes in!
Social Media for Therapists: How Much Social Media is Too Much Social Media?
Do I tweet? hoot? blog? post? Aaaahhhh!!!! Let's face it, there are so many social media sites out there, it can get a bit overwhelming. What is social media anyway?
Should Therapist Facebook Business Pages Allow Check Ins?
So, you are a therapist who is comfortable with technology, or one that someone convinced to get a Facebook business page. What about Facebook Places?
You might be asking yourself questions like?
What is Facebook Places?
Can I turn off people's ability to check-in with me?
Top 10 Signs You May Need a Technology Coach as a Therapist
Thought we might have a little fun this morning with a David Letterman style Top 10 list... wait a minute- is he even on? Wow... I am a dinosaur... Guess y'all know that this gal doesn't stay up past 10 pm- or subscribe to cable!
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.