The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Guest Interview: Therapists of Color in Private Practice

Guest Interview: Therapists of Color in Private Practice

This conversation is from our Business School Bootcamp. We've been opening up the conversation about diversity in private practice, Dr. Joy offered to start the conversation for our bootcamp community and now we want to share it with you. We are grateful to learn from her. You can check out Joy here.

Read More
Doing Clinical Research in Private Practice

Doing Clinical Research in Private Practice

As a therapist in private practice or starting a counseling practice you are on the front lines with clients. That gives you a unique window into seeing what is, and is not working with clients, and noticing themes. You may at one point consider confirming some of these hypotheses through research. While performing research while in school isn't easy, there is a LOT of support.

Read More
Branding Your Private Practice - Guest Interview with Samara

Branding Your Private Practice - Guest Interview with Samara

When you hear the term brand, what comes to mind? Color, fonts, and website are often top of the line. Today we have Samara from the BeBrandConfident sharing her thoughts on what makes a brand, why you need a brand and how to get started. Her joy and passion about branding is contagious. Take a listen!

Read More
3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

Want to avoid the common mistakes most clinicians make in private practice?  Wonder what those mistakes are?

When we first started in private practice over a decade ago, there weren’t a lot practice building resources at the time.  We were forced to learn everything the hard way and made a ton of mistakes along our journey growing our private practices to 6 figures in less than 2 years. 

Read More
When Life Happens - What happens to our private practices?

When Life Happens - What happens to our private practices?

What if....

Your partner lost their job

A hurricane hit your town

You developed a chronic illness

You went through bankruptcy

You got divorced

Life can throw some serious curveballs sometimes. How do you cope? What happens to your business in the midst of so many difficult challenges? 

Read More
Sneak Peek Into Business School Bootcamp for Therapists

Sneak Peek Into Business School Bootcamp for Therapists

Once a year we pull back the curtain on our flagship business training for therapists. We want you to really see what is involved in your LIFETIME membership when you sign up. Press play and find out why after this video we had a flurry of last minute applications to enroll in the Business School Bootcamp for Therapists. So -

Drum roll please......

Read More
Free Training & Over $3k in prizes for Therapists

Free Training & Over $3k in prizes for Therapists

Are you ready for some fun? 

The work that we do as therapists is powerful and impacts us on every level. But, sometimes that work can be pretty exhausting and a lot of what you do and how you change people goes unseen.

Every year we like to celebrate therapists, private practice, and the launch of our Business School Bootcamp for Therapists with a free training and some AWESOME free giveaways! This year is no different and is including even more giveaways than last year! 

Read More
Guest Podcast with Dr. Jeremy: Integrating Testing in Your Private Practice

Guest Podcast with Dr. Jeremy: Integrating Testing in Your Private Practice

I need you to meet Dr. Jeremy. Why? Because ever since I met him, I have realized how badly we need his kind of work in community. More and more psychologists are avoiding integrating testing in their practices because they don't know how to make it profitable, or if they do, they only know how to do it in a way that stresses them out. Even if you aren't a psychologist, this is a great conversation and if you have psychologists on your staff, then you want to give this a listen as well.

Read More
Get Ready for Multiple Streams of Income

Get Ready for Multiple Streams of Income

Therapy is a beautiful blend of art and science. In many ways, therapy is a creative process. Naturally, if you are a therapist in private practice, that creativity can be translated beyond the couch and into your business. 

There is a lot to creating multiple streams of income in your practice, but before you start, here are some things you need to know.

Read More
The Worst Multiple Stream of Income in Private Practice

The Worst Multiple Stream of Income in Private Practice

"I hear that running courses can make you a lot of money, so I started thinking about what kind of course I could do online."

"I have a friend who is an author and I want to write a book, how do I make it profitable?"

"I saw someone run couples retreats, I want to do that!"

Read More
Professional Development in Private Practice

Professional Development in Private Practice

I remember in my agency work and county work I had a requirement for professional development hours. This meant attending trainings mainly that were provided or sometimes if I was lucky, I could take some time away to go to an event. Remember those days? Asking the boss for time away so you can work on your professional development.

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.