The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Private Practice Challenge Week 2: Niche

Private Practice Challenge Week 2: Niche

Welcome to week 2 of our 6-week Private Practice Challenge. Today is about finding your niche. Did you know that niche is more than a strategy for your marketing? It's about providing great care to each and every client.

Read More
Private Practice Challenge Week 1: Fees

Private Practice Challenge Week 1: Fees

Money is something we all want to make but don't want to talk about it. This week's challenge is to look at your financials and understand your fee setting process. Why? It impacts the therapeutic relationship as well as the viability of your business.

Read More
Top Fee Mistakes Counselors Make In Private Practice

Top Fee Mistakes Counselors Make In Private Practice

Mistakes - we all make them. But the best thing about having people forge paths ahead is that you can learn from others. So we put together some of the top fee mistakes we see counselors make in private practice. 

Read More
Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 2

Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 2

I LOVE helping people make breakthroughs... I truly do... but I'm going to be honest- I have kept myself SUPER stuck more than once in my life. So today, I thought it would be fun to be a little silly and fun and call out what we say that keeps us stuck from moving forward.

Read More
Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 1

Sh*t Therapists Say To Avoid Getting Sh*t Done: Part 1

A silly title... but a true and real issue. Today we are going to let you into the mind of amazing therapists, who are self-aware enough to let you know the ways they convince themselves NOT to do the things that they know in their heart they need to do to live a happy life and run a happy practice! 

Read More
How To Make Money As A Counselor

How To Make Money As A Counselor

Being a private practice coach has afforded me the opportunity to speak to many counselors, psychologists, therapists and other healers. It has only confirmed that there is no one way to serve the world with your talents and skills.

However, there are some necessary elements if you want to generate an income.

Why are we talking about money?

Read More
5 Steps to Creating an Awesome 2017 Business Plan

5 Steps to Creating an Awesome 2017 Business Plan

2017 is almost here! Are you ready? Well, we want to help you get prepared with your business plan.

Wait! Don't go away! This is important. we know for some of you, the thought of a business plan makes your head want to spin. So let's break it down. 

Read More
When to Raise your Fees

When to Raise your Fees

In our webinar How to Set Your Fee, we talk about getting started and how to actually calculate a fee for your private practice services. If you don’t know how to set your fee – start here first.

Recently we were asked – when do you raise your fee? Maybe you have a fee that is working for your business. This means you pay your bills, your taxes and yourself. Business is going great! But when do you raise your fees?

Read More
Personal Crisis in Private Practice

Personal Crisis in Private Practice

*Trigger warning. This article discusses miscarriage so if that is something that feels hard to read, please stop here.

This month, I was fortunate to be a part of a Love Your Partner Series with Robyn D'Angelo. (You can sign up here for the entire amazing series!) She asked me to share about how to love your partner through a miscarriage. This is the first time I have gone "public" with my story but after my own personal work through my grief, I am finding it helpful not only for me but for others to open up about my journey.

The reason I have chosen to write about it here is because while we share so much about building a practice, we haven't discussed a whole lot about what to do when your own life is in crisis and you are still trying to run a business. 

Read More
Are you ready to party?

Are you ready to party?

Every time we have a bootcamp - we host a fun filled 90 minute Launch Party with a ton of giveaways. 

We would love love love for you to join us. Plus you will get to meet other therapists who like you desire to build a successful private practice with integrity and impact in their communities. 

Read More
The #1 thing that grew my private practice

The #1 thing that grew my private practice

I have owned a private practice, a coaching practice, a life coaching practice, and a product based business. If I compare how each has performed over time, I see a common thread regarding what has contributed to my success.  

I know success is truly a self-defined term. For me, it is a combination of financial, emotional, relational and spiritual outcomes. I do not feel successful if I shift in only one area of my life. I believe my action should leverage into other parts. For example, even if I make some sort of money, but it takes me away more from my family - that does not feel successful. But to generate income, feel closer to my loved ones, have time for my own health and spiritual life - that is of value to me. 

Read More

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.