The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Private Practice Challenge Week 3: Niche

Private Practice Challenge Week 3: Niche

Now it’s time to dig a little deeper. This training is focussed on NICHE.

Why do we say dig deeper? It takes a lot of reflection and honesty to niche well. It takes bravery too!

Whether your are solo in practice or have a group practice with a ton of clinicians, niche plays a pivotal role in client outcomes and we can’t wait to show you how. Our next training is going to cover how to niche, how to keep your practice diverse and how niche is to the benefit of the client AND to YOU the clinician.

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Private Practice Challenge: Time for a Change

We need a paradigm shift in private practice. Over 1000 searches per month for burnout in psychology, 880 for burnout in social work, our profession is suffering, and it isn’t ok! Click play to watch the free training below that talks about what it will really take to make a big change in our profession! Bonus: Some amazing discounts and giveaways for everyone who watches are included!

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Are you marketing in a vacuum?

Are you marketing in a vacuum?

As we are in the midst of the private practice challenge, we are talking about marketing. Kelly and Miranda share some common themes they see in private practice owners who want to make marketing easy. Check out this podcast and share with your friends!

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Private Practice Challenge Week 1: Vision, Clinical Outcomes, and Income

Private Practice Challenge Week 1: Vision, Clinical Outcomes, and Income

2019 is going to be THE year for not only more income but BETTER outcomes in your practice. Our first week in the series was all about Private Practice Vision and how it impacts clinical outcomes AND income! Your private practice vision is Step 1 in creating your private practice business plan as a therapist.

In this training we talked about how to create a vision that will be the cornerstone for your private practice. We address some of the tops myths about success and how to start making changes whether you are starting out or have been in private practice for decades.

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Kelly and Miranda chat about outcomes in practice

Kelly and Miranda chat about outcomes in practice

We are in the midst of our private practice challenge and we feel so alive talking to clinicians across the globe about their practices and the importance of outcomes to them and to their clients. In this podcast we delve into why outcomes matter, how outcomes inform your planning and your income, and how to integrate outcomes into your business starting now.

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What Can You Do TODAY to Improve Your Clinical Outcomes (And Your Income?)

What Can You Do TODAY to Improve Your Clinical Outcomes (And Your Income?)

I know that in a few weeks we will be spending 5 weeks together LIVE talking about the many ways that you can improve clinical outcomes while also increasing your private practice income. But, I wanted to talk about something amazing and tangible that you can start doing TODAY in private practice. While you can do this ANYTIME (and you should do it regularly), this is something that is lovely to do at the close/start of a year.

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Open to Improve Clinical Outcomes & Increase Your Income in 2019

Open to Improve Clinical Outcomes & Increase Your Income in 2019

(If you haven’t heard about the FREE 2019 Private Practice Challenge click here to grab one of our limited seats. We will spend 5 weeks together focused on improving clinical outcomes AND improving your business and income for 2019!)

I know you. It wouldn’t matter if your income doubled if you didn’t feel good about the work you were doing with clients. One of the things that they don’t teach us in grad school is that the business decisions we make can absolutely impact our clinical care and outcomes.

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Passive Income: Making it Legal

Passive Income: Making it Legal

Do you even know what questions to ask when launching a passive income stream? The truth is, you don’t know what you don’t know. That is especially true when we start to explore the additional moving parts present in income streams that are online, virtual, written, or recorded. We know how to ensure our direct services are protected, but passive income is a whole new world.

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Free 2019 Private Practice Challenge!

Free 2019 Private Practice Challenge!

Are you ready for 2019 to be your happiest, and most profitable year in private practice yet? Join the FREE Private Practice Challenge for 2019. For five weeks we will work together to get you the inspiration, information, and direction you need to start 2019 off right for a focused, and profitable year in private practice.


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Passive Income Conversations: Using a VA when launching Passive Income

Passive Income Conversations: Using a VA when launching Passive Income

Uriah Guilford, LMFT is a private practice owner and founder of productivetherapist.com He shares his own experience of developing other streams of income and how a virtual assistant can help with the process. He and Kelly have a wonderful conversation that will help inspire you about passive income, while also helping you explore what a virtual assistant can and cannot do.

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Passive Income Ideas for Therapists in 2019

Passive Income Ideas for Therapists in 2019

Are you completely stuck and shut down when it comes to even listing out passive income ideas? Sometimes when we’ve been working for a long time, are burnt out, or fearful our creativity can get completely hampered. Sometimes, looking at passive income ideas can help unlock that creativity. So, today, I am going to list many passive income ideas!

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.