Passive Income Ideas for Therapists in 2019

*Last updated 7/14/19

Who loves the idea of passive income?

We do! We know how it feels to go to bed and wake up with more money in your account than when you went to sleep. But we also know what it takes to get that to happen.

When developing your passive income stream, it has to start with something you want to sell. You need to have an idea of what you want to create.

Are you completely stuck and shut down when it comes to even listing out passive income ideas? Sometimes when we’ve been working for a long time, are burnt out, or fearful our creativity can get completely hampered.

Sometimes, looking at passive income ideas can help unlock that creativity. Except - we also know how if you start looking to your colleagues for inspiration, it can start to feel like competition or comparison and that can also hold you back from creating.

We thought it would be helpful to create a list of passive income ideas for your practice, from the perspective of two private practice coaches who have seen a lot of people create other streams of income Beyond the Couch.

But, before we list all of these fabulous passive income ideas…

Let’s have a quick chat. It is important for you to know deep down in your heart that simply following a passive income recipe you find online is likely NOT the best way to make passive income work for you. We will be talking more about how to choose and evaluate passive income ideas- but just remember- you need something that fits you and your clients, not just “something.”

If you are overwhelmed, feeling stressed financially, or burnt out, you might think that just anything will work to fix the problem. It won’t.  Or, at least, we haven’t met anyone to date who has changed their life, business, finances, and joy by choosing a passive income stream this way!

This list is simply meant to get your creative juices flowing and to see the possibilities beyond what you may be doing now to earn income in your private practice. Please remember this list is all about PASSIVE income, meaning that it is not reliant on you being somewhere at a specific time or place like podcasting or speaking.

Passive Income Ideas

  • Create a workbook that could help your ideal client before they ever enter therapy.

  • Create a workbook that other clinicians could use along with clients who are in therapy.

  • Create an online training that could help your ideal clients before they ever enter therapy.

  • Create an online training that is meant to help clients already in therapy.

  • Create an online training for therapists who are working with your ideal clients to teach them skills working for you.

  • Create a texting program that sends out daily, weekly, or monthly texts to your ideal clients that are psycho-educational in nature and focused on helping them to stay aligned with their needs or goals.

  • Create an app that helps your ideal clients practice the skills daily that you teach in session.

  • Create an app that helps your ideal client who is not in treatment.

  • Create an app that helps your ideal client maintain treatment gains when they complete treatment.

  • Create an online psycho-educational course that could help your ideal clients before they ever enter therapy  (think a workbook or book but in a more multimedia format)

  • Create an online psycho-educational course that is meant to supplement clients already in psychotherapy (think a workbook or book but in a more multimedia format)

  • Create a special journal for your ideal client with writing prompts

  • Create an art therapy subscription service with an art therapy activity each month

  • Create an online database of meditations or other tools for people to download

  • Create inspirational products that can be worn or used such a shirts, hats, card decks, or posters

Is your mind starting to open up? Are you starting to get inspired? Think outside the box? Note that we focused primarily on client facing materials vs therapist facing materials.

Why? Because you already have marketing focused on your ideal client and it will be LESS passive if you focus on other therapists AKA- you add a new niche to your private practice! Part of the beauty of passive income is using what you have already created and formed to make the passive income that much easier. Don’t start from scratch if you don’t have to.

We want you to join in the fun and share you passive income ideas below.

Miranda Palmer

I have successfully built a cash pay psychotherapy practice from scratch on a shoestring budget. I have also failed a licensed exam by 1 point (only to have the licensing board send me a later months later saying I passed), started an online study group to ease my own isolation and have now reached thousands of therapists across the country, helped other therapists market their psychotherapy practices, and helped awesome business owners move from close to closing their doors, to being profitable in less than 6 weeks. I've failed at launching online programs. I've had wild success at launching online programs. I've made mistakes in private practice I've taught others how to avoid my mistakes. You can do this. You were called to this work. Now- go do it! Find some help or inspiration as you need it- but do the work!