You’ve done a LOT of work to build your business to a place now where it is flowing, sustaining, and a full-time income. You’ve got the amount of clients that you need or want, maybe more than you need or want. Now you finally have some room to pause, reflect, and develop something that elegantly adds to your business, while also serving you, your clients, and your community!
Side note: If that isn’t the case and your main business and service is still struggling- from the bottom of my heart I implore you- stop. Stop looking to stitch together side hustles, passive income streams, side gigs, and such hoping that magically you will find the money and the balance you need to live a happy life. While some people thrive in the chaos that this brings and find a sustainable income, most people don’t. Get your main gig flowing and working before you EVER look at passive income!
Focus on Serving Your Current Clients
You work with your clients for hours each week. You know this intimately. You know what they need, what they are struggling with, and how you help face to face. You also have a referral source that brings individuals like this to your website. When you choose a passive income stream that helps the clients you already work with you cut down the workload considerably and you can start helping people more quickly!
What Do Your Current Clients Need?
This isn’t necessarily just about selling a product or service to your current clients. It is more about exploring what those clients need to help inform what makes the most sense in this case. So ask yourself some questions:
What are things that your clients need that they can’t get in individual therapy? This might be a support group, a therapy group, a retreat experience, journaling time, time for artistic expression, etc.
What are services or products are your clients already asking you to provide referrals? Books, podcasts, trainings, people, groups, etc.
What things do you do over and over again in individual therapy that could be taught (and maybe even better taught) in a different medium? Audio, video, book, workbook, group, etc.
What do you really LOVE to do and enjoy that you don’t get to do currently in the therapy room? Art, writing, teaching, training, etc.
Let Yourself Have Fun, Explore, and Get Expansive
One of the things we don’t always feel like we get to do in our work is be expansive and completely out of the box. Right now is a time to dream, explore, and have some FUN! Let your mind go crazy BUT do NOT TAKE ACTION YET! I pinky promise that taking action during the honeymoon stage of exploration will lead you down a more time consuming and less fruitful path 90% of the time. But this exploration and creativity is fun and valuable!
Get Outside the Box
This week I am going to challenge y’all to get outside the box, get out some crayons, paints, markers, etc. and make a big ol’ mess of all of these ideas and options. For some of you, this will be super easy, and for others this will be super hard! Give yourself 30 minutes to just write down and explore all of your ideas. We will work on expanding your mindset further and how to assess and choose a passive income stream in the upcoming weeks.
(I purposefully made this week’s blog short so you could sit down and explore a bit- so take at least the next 5 minutes and write some things down!)
Comment below with one question you have about determining what your clients need when developing a passive income stream.
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