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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
From stuck at 4 clients to waitlist, the story of a bootcamper
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

From stuck at 4 clients to waitlist, the story of a bootcamper

Josie had a flourishing practice in CA but when she moved to Utah and started fresh, she found what worked before just wasn’t working any longer. She had twins, lost her mom and found life demanding a new energy unlike ever before. Miranda and Josie talk about how bootcamp helped her move from sitting at a few clients to averaging 15 to 20 clients a week with a waitlist.

Be sure to listen for

  • The one thing she changed on her website that made the biggest difference

  • What specializing meant to her practice

  • What she had to let go of to move forward

  • And what makes Josie feel vulnerable about private practice

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Redefining Success: An Interview with an ADHD Specialist

Redefining Success: An Interview with an ADHD Specialist

After working in community mental health for 3 years, Gabriel realized it wasn’t something he could sustain. He already had another successful business and he was ready to start another. But this time, he didn’t want it to be so challenging.

In this interview you will learn:

  • How to ditch googling for answers and get a structured plan

  • Why you might delay opportunity and growth at times

  • How to create a win win for yourself, your family and your clients

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Private Practice Success Stories in 2019: What is Working in Private Practice NOW?
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Success Stories in 2019: What is Working in Private Practice NOW?

10 years ago when Kelly and I started helping therapists grow private practices there was next to no information online. Everything was behind membership sites or required expensive coaching to access. In the last 10 years the resources for therapists in private practices have exploded!

In one sense we are SO happy about that! We LOVE that therapists can access so much great content anytime they need it. But now, what we are hearing from therapists is that they are getting TOO much information. They need to discern what information makes sense for them and their unique practices.

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Private Practice Challenge Week 2: Fees
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge Week 2: Fees

We are talking about money. We all want to make money, but we don’t always love talking about it. We want to focus on the clinical work and ignore the money, but the two are absolutely intertwined!

FEAR NOT - we’ve got a plan.

In this training we talked about how to break down how your vision leads to you determining your fee. You will walk away with a clear formula on how to determine your fee, how to talk about your fee with new clients and how to raise that fee with current clients. We will also talk about what to do if you take insurance or sliding scale clients.

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Private Practice Challenge Week 3: Niche
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge Week 3: Niche

Now it’s time to dig a little deeper. This training is focussed on NICHE.

Why do we say dig deeper? It takes a lot of reflection and honesty to niche well. It takes bravery too!

Whether your are solo in practice or have a group practice with a ton of clinicians, niche plays a pivotal role in client outcomes and we can’t wait to show you how. Our next training is going to cover how to niche, how to keep your practice diverse and how niche is to the benefit of the client AND to YOU the clinician.

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Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge: Time for a Change

We need a paradigm shift in private practice. Over 1000 searches per month for burnout in psychology, 880 for burnout in social work, our profession is suffering, and it isn’t ok! Click play to watch the free training below that talks about what it will really take to make a big change in our profession! Bonus: Some amazing discounts and giveaways for everyone who watches are included!

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Private Practice Challenge Week 1: Vision, Clinical Outcomes, and Income
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Private Practice Challenge Week 1: Vision, Clinical Outcomes, and Income

2019 is going to be THE year for not only more income but BETTER outcomes in your practice. Our first week in the series was all about Private Practice Vision and how it impacts clinical outcomes AND income! Your private practice vision is Step 1 in creating your private practice business plan as a therapist.

In this training we talked about how to create a vision that will be the cornerstone for your private practice. We address some of the tops myths about success and how to start making changes whether you are starting out or have been in private practice for decades.

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Passive Income: Making it Legal
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Passive Income: Making it Legal

Do you even know what questions to ask when launching a passive income stream? The truth is, you don’t know what you don’t know. That is especially true when we start to explore the additional moving parts present in income streams that are online, virtual, written, or recorded. We know how to ensure our direct services are protected, but passive income is a whole new world.

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Passive Income Conversations: Using a VA when launching Passive Income
Building a Private Practice Miranda Palmer Building a Private Practice Miranda Palmer

Passive Income Conversations: Using a VA when launching Passive Income

Uriah Guilford, LMFT is a private practice owner and founder of productivetherapist.com He shares his own experience of developing other streams of income and how a virtual assistant can help with the process. He and Kelly have a wonderful conversation that will help inspire you about passive income, while also helping you explore what a virtual assistant can and cannot do.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.