Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

📌 Most Popular

Starting a Practice Costs for Starting a Counseling Practice The real breakdown of what it costs to launch — no fluff, no scare tactics, just numbers.

Burnout & Sustainability Free CEUs for Therapists and Counselors Our constantly updated list of free continuing education opportunities — because learning shouldn't break the bank.

Group Practice Group Practice Guide to Profitability Why your group practice might not be profitable — and the business model shifts that fix it.

Fees & Insurance The Awkward Money Conversations Every Therapist Dreads Let's talk about the thing nobody wants to talk about — what you make, what you should make, and why it matters.

What Really Matters on a Therapist Website with Nikki

Nikki shares how she pivoted her marketing strategy after moving to a new location and created a private practice website that brings in the majority of her clients.

zynnyme 7/17/20 zynnyme 7/17/20

Showing Up As Your Authentic Self in Private Practice with Karen

We spoke with Karen, a trauma recovery specialist in Salem, OR, about the benefits of telemental health sessions, being authentic in our relationships with clients, and setting realistic expectations for your business.

Despite the difficulties posed by Covid-19, she had developed a great business foundation with a strong referral base and now requires little to no marketing to stay afloat. Listen to how she had the confidence to know the transition to telehealth was the right one for her.

Kelly Higdon 6/23/16 Kelly Higdon 6/23/16

LIVE Mini Bootcamp: Week 4

Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:

1) Watch the video

2) Assess your current marketing by asking these questions:

How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?

Kelly Higdon 5/19/15 Kelly Higdon 5/19/15

How to Eliminate the Competition in Your Therapy Practice

When any new business opens up shop, they take stock and observe who is around them. By my office we have what is called, Furniture Row. Every single store for several blocks, sells furniture. You see this with car dealerships as well. So how do those businesses survive when they are all in close proximity?

Therapists are no different. There are some areas with buildings that are saturated with therapists. Whenever I hear “there is a lot of competition in my area” I get excited because

Kelly Higdon 11/19/14 Kelly Higdon 11/19/14

Public Speaking 101 for Therapists: How to Find Gigs

Learn all about speaking gigs for therapists, including how to find one that best fits you and what you have to offer on our blog today.

Kelly Higdon 9/16/14 Kelly Higdon 9/16/14

6 Tips For Choosing to Exhibit at a Conference

Kelly Higdon 6/11/14 Kelly Higdon 6/11/14

The Keys To Relationship Marketing for Therapists - with guest Deb Legge

“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

**What if this really could change everything?**

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.