The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
COVID-19 Plan for Therapists: Questions, Answers, and Guidelines

COVID-19 Plan for Therapists: Questions, Answers, and Guidelines

Whether you are currently in an area where more stringent guidelines have been set by your local government or not, there are real questions coming up for therapists in private practice related to being prepared if:

  • A client has returned from a high risk area

  • A client comes in sick

  • If you have a client who tells you that they’ve tested positive for COVID-19

  • A client has a family member who has tested positive for COVID-19

  • You or one of your staff are in a high-risk population

  • Your local government puts restrictions or bans on leaving the house

  • If your client, or their child is quarantined

  • Local school closures for your clients or your children

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Training Updates from Houston, TX

Training Updates from Houston, TX

We were delighted to be invited by the Texas Association of Marriage and Family Therapists to present at their Private Practice Success conference last week. We met therapists at all stages of private practice and got to support them through trainings and conversations. Therapists earned CE units learning about how to set an ethical fee and charge it with integrity to get better outcomes with clients, and how to market to create better clinical outcomes.

We LOVED (and hated) having therapists come up to us after our trainings and say “I wish I’d heard this information 10 years ago!”

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7 Key Processes Every Private Practice Needs

7 Key Processes Every Private Practice Needs

Processes can seem soooooo boring but they are critical to your business running smoothly. You can probably tell by the length of the video, it’s important to us to help you get these locked down for your private practice.

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First Step to Planning In Your Private Practice

First Step to Planning In Your Private Practice

Maybe you started out the year with a ton of great intentions and expectations. All of those hopes turned into a to-do list, projects and goals. As you face another year of running your private practice, you start to list your intentions for what’s to come.

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What is the Absolute FASTEST Way to Fill Your Practice?

What is the Absolute FASTEST Way to Fill Your Practice?

To be successful in private practice, you need a steady stream of clients. You can have the most beautiful office, an amazing website, a great location, and fabulous skills to help people, but if nobody is calling... you don’t have a viable business. Here’s the fastest way to fill your practice and change that!

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How to Increase Income in Private Practice

How to Increase Income in Private Practice

Ok... let's start by saying this: Private practice is not a get rich quick scheme. This article isn't about making 40k in 2 days, or being salesy, sketchy, or unethical in the name of building your private practice. 

But, some of you are struggling financially. And that struggle is making it difficult or impossible to maintain being in private practice and working with the clients who desperately need you. Or, at the very least... not making a decent income is making you seriously question your life's work, or making you feel burnt out and exhausted and sucking the joy out of the work that you love. You might need to make some changes and some decisions to get money flowing in your practice in a more meaningful way. And let's be honest- you might need to happen relatively quickly. 

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A Dad's Perfect Practice with Adam

A Dad's Perfect Practice with Adam

“I thought I already knew everything and realized I don’t know anything.”

You know how to do therapy, but do you know how to create a practice that is right for you and your family? Adam, a clinical psychologist in Arizona shares how he built a part time practice with insurance and cash pay clients that allowed him to be present for his two small children and teach at the university. He created a great fit for himself and his clients.

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Costs for Starting a Counseling Practice in 2026

Costs for Starting a Counseling Practice in 2026

Did you know that launching a successful counseling practice is easy and an incredibly low investment?

You’ve done most of the hard work already: you’ve gotten a master’s degree, hundreds of hours of supervision, and gone to weeks’ worth of advanced trainings. You’ve already made the most significant financial investment in gaining this clinical expertise that’s wanted and needed in the world.

Now you’re ready to start your own private practice AKA create a business out of your passion for helping humans heal.

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The Power of Proximity - Therapists in Community

The Power of Proximity - Therapists in Community

Joe Sanok from Practice of the Practice joins the podcast today to share about the power of community as you build your private practice. Check out his upcoming Killin’ It Camp here.

In this podcast we discuss:

  1. How the landscape of private practice community has changed

  2. How community can eliminate the hierarchy of learning and be more collaborative

  3. The importance of in person learning and relationship building

  4. What is needed for success in a community

  5. Why being in person is so valuable

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Diversity in Parenting

Diversity in Parenting

Every time a training opportunity comes up, as a private practice owner, you have to decide if it is worth the time and energy. Let’s be honest, we are always growing and changing as clinicians, improving our skills. We could be learning all the time. We don’t know about you, but many conferences are boring. They are either too broad, or so niched they don’t apply.

Mercedes Samudio, LCSW is a bootcamper who is a thought leader in parenting. She saw a gap in education for therapists and decided to fill it with her Diversity in Parenting Conference. This is a conference that is reflective of the diversity in presenters and topics. But why a parenting conference? Because all of our clients have parents and to understand the diverse ways that families are formed and that children are raised helps us become better therapists to our clients.

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It’s all the things: A zig-zag story to multiple streams of income and a group practice - Kimberly’s Story

It’s all the things: A zig-zag story to multiple streams of income and a group practice - Kimberly’s Story

Kimberly shares her experience as a clinician who has expanded into a group practice, moved to and from another state, is introverted, launched retreats and workshop and is passionate and fascinated by business and is using the lifetime access of Business School Bootcamp for Therapists.

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Building a Psychology Practice from Scratch: Take a leap of faith and invest in yourself - Hilary’s Story

Building a Psychology Practice from Scratch: Take a leap of faith and invest in yourself - Hilary’s Story

Hilary is a psychologist specializing in perinatal issues. She shares in this interview how having a niche didn’t mean having to limit her services and now she has a practice that fits into her life and she is as full as she wants to be.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.