Private Practice Blog for Therapists
Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.
LIVE Mini Bootcamp: Week 4
Welcome to Lesson #4: Marketing 101 where we are going to explore the foundations of your marketing plan. Here's what you need to do today:
1) Watch the video
2) Assess your current marketing by asking these questions:
How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on average do clients stay with you?
How many paying clients are you getting from each referral source?
LIVE Mini Bootcamp: Week 3
t's time for Lesson #3 How to Find Your Niche! Here's what you need to do:
1) Watch Video
2) Put into words ONE niche or specialty you want more of in your practice or that you want to speak or write about.
3) Share your niche below!
LIVE Mini Bootcamp: Week 2
Welcome to Lesson #2 on How to Set your Fee!. Here is what you need to do:
1) Watch the video
2) Calculate fee for current financial goals
3) Evaluate revenue streams and assess if they are viable for your financial goals (insurance companies
LIVE Mini Bootcamp: Ready to Catch Up?
Are you joining us late? Or, are you playing catch up because life got in the way? We get it! Below you will find links to all the trainings in this 8 week series. If you click the link and it doesn't work- that means you aren't playing catch up anymore- you are trying to skip ahead!
Lesson #1: Business Vision and Planning Available June 3rd, 2016
Lesson #2: How to Set Your Fee Available June 10th, 2016
Live Q&A - Office Space and Tax Write Offs
Want to know how to pick the ideal client location? Can those sliding scale fees be a write off? Here is the answers to your questions.
Here's the link to the reference on how to write off your dining.
Why You Need a Website YESTERDAY... even though it won't get you clients tomorrow.
A website is a VERY powerful marketing tool... one that once it has been written, honed, launched, and on the first page of Google can provide consistent referrals without requiring you to constantly on the phone, going to coffee, sending notes, dropping by businesses, etc. Today we are going to be talking about what can keep your website from triggering phone calls right now- as well as why starting a website NOW is integral key to long-term success!
Google has to learn to trust you:
Once a website is published- people have to be able to find it. Many therapists struggle with understanding what their potential clients are googling for, and so they don't know how to set up their website so that the search engines (like Google) know that their website can be helpful to the person who is in pain. Google is committed to giving great search results- that is why so many people use them. It can be tricky to figure out how to ensure your website is the kind of search result that is going to make clients smile and happy- so that Google moves you up to the first page. Until you are on Page 1 for the search terms- odds are low you will get consistent phone calls.
8 Week Mini Bootcamp: How do you start a revolution?
Join almost 15,000 therapists banding together to make change this summer!
This June & July we are going to ask you to set aside time every Friday to go through an organized, focused series of trainings that build off one another! The first seven video trainings will be released on Fridays this summer so that you can log-in and learn ANYTIME that works for you. That means that every one of the almost 15,000 people already in our community can make join in the awesomeness!
Let Success Surround You
Jim Rohn is a motivational speaker known for his talks on the law of average where he speaks about how we are the average of the five people we spend the most time with. This also applies to our work and owning a business. Think about it for a moment.
Who are your five people?
Do they encourage you? Challenge you? Make you stronger? Make you more vulnerable? Open you up to possibilities?
I don't believe that building a business happens alone. It takes a village quite literally. Many people have supported us on our journey, and while I want to introduce you to some of them first, here are some things to think of when building your tribe.
The Process of Transformation in Your Business
You started your practice from scratch. You feel a passion about the work you do and how you help others. As your practice starts to grow, what worked when you started may not be what is working now. Join in with me as I talk with Howard Spector from SimplePractice as we discuss how to deal with changes in your business even positive changes that can be stressful.
How to Fall in Private Practice
Since starting derby, I get to hear often "if you aren't falling, you aren't learning."
I don't want to fall though. I hate it. It hurts. Not to mention the first bad fall I had where I jammed my finger and busted my tailbone or the other time I literally super manned it across the track on my chest. OUCH!
Guess what? No one wants to fall. I have yet to meet a person who's goal is to fall all the time.
AND we all love to talk about our successes so we often forget that those successful people around us - probably fell a lot. They just didn't turn it into their facebook post or instagram photo.
The Impact of Video in Practice
Want to know how to increase your ranking in google? Want to make an impact on your community? Think video is only for introverts?
Ernesto Segismundo, LMFT, Founder of Fylmit.com covers all of these topics and more in our interview. You can check out his work and join his online group of therapists for free at Fylmit.com
The Reality of Private Practice Building
I recently spent two days with a bunch of business owners and Rob Bell (Oh and I had Joe Sanok along side me for the ride too!). I found a lot of comfort in being in a room of other people who get it. They get what it is like to build a business, manage projects, speak and create. We are the ones that create our work. It is not handed to us by some higher up the ladder. Nope we are the ladder. Every single rung is just us.
The second day, sitting in the Viper Room having just talked about Spiral Dynamics, Rob asked what everyone wanted to be sure to cover before the days’ end.
Failure.
Mistakes.
Fears.
The guy next to me at our table looked a little shocked. “Wow! There are a lot of people who are hurting in this room.”
I wasn’t shocked at all.
My heart bubbled and shouted “Yes, Yes, Yes!”
“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi
What if this really could change everything?
You don’t have to decide today.
Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.