The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Therapists: It is ok to change... even during a pandemic

Therapists: It is ok to change... even during a pandemic

This year has been a whirlwind of change, and although change can be a beautiful thing - it can also be quite stressful. As healers, we typically give our whole heart, and are constantly holding ourselves to this higher standard of doing more and being better than the day before. In light of COVID-19, many of us are in a position where we are trying to figure out how to do more with even less.

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Myths about Nonprofit and Private Practice

Myths about Nonprofit and Private Practice

Jasmine Bright, founder of the nonprofit consultation company Bright Management and Consulting Services, spoke with us about nonprofit development and management. She gave her professional insight regarding when you should start a non-profit, the basic steps to getting started, the myths about going into non-profit work and the key elements that will make or break your non-profit.

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Free CEUs for Therapists, Counselors, Psychologists, and Social Workers

Free CEUs for Therapists, Counselors, Psychologists, and Social Workers

There’s nothing like a great training that inspires you and changes you as a therapist from the inside out. Sometimes those trainings qualify for continuing education units; sometimes they don’t.

Whether you’re on a budget, only need a few last-minute CEs, or you’re looking for a great CE course, we have you covered. Below, find a list of FREE CE courses that we’ve compiled and will continue to update. If you know of a great FREE CE course, feel free to add it in the comments to have it considered for inclusion!

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Online Therapy & Telehealth Skills: Time to Raise the Bar

Online Therapy & Telehealth Skills: Time to Raise the Bar

Whether you have been doing online therapy, telehealth, or telemental health for years, or you were thrown into telehealth because of the COVID crisis, you are likely doing more online therapy than ever before. While the research has shown online therapy to be as effective as in-person therapy, there is research, and there is reality.

The good news is, the process for getting better at online therapy mirrors the same process that allows us to improve in any area of our clinical practice, or truly, in any area of our lives.

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Leveraging Your Strengths with Joanne
Success Stories, Group Practice zynnyme Success Stories, Group Practice zynnyme

Leveraging Your Strengths with Joanne

Joanne checked in with us in the midst of Covid-19 lockdowns to share her experience and how she is continuing to move forward right now. She gave some great advice about recognizing where your heart is at and following it, in order to niche efficiently and create processes that take advantage of your strengths.

“I've been riding the wave of the momentum I built over the past few years, not the wave caused by COVID-19.”

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Do you need a 100 Ways to Market Your Private Practice for free during COVID?

Do you need a 100 Ways to Market Your Private Practice for free during COVID?

Why aren’t the phones ringing? Why aren’t my clients coming in for telehealth? What will I do if my private practice fails?

We KNOW it can feel tricky right now when you are tapped and exhausted from just living this new way. But, clients ARE out there searching for you. The trick is reconnecting with your inner knowing of who you want to serve, figuring out where those people are, and what type of marketing really connects with you.

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What Numbers Do You Need to Know To Keep You and Your Business Safe

What Numbers Do You Need to Know To Keep You and Your Business Safe

This week I sat down with a therapist who was extremely fearful about how Covid had impacted their practice, their income, and their caseload. We looked at the number to assess the damage, and guess what we found? Income had increased almost $1k from February to March.

Many of us trust our "gut" when it comes to business and that gut is pretty overwhelmed for most of us right now. So, let's support our guts and intuition with some data points. Here is a quick 20-minute training on what numbers you can be tracking right now in your private practice to determine next steps.

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Simple Private Practice Marketing During Stressful Times

Simple Private Practice Marketing During Stressful Times

Marketing Is An Act Of Caring About Others

Right now, someone is sitting in their house, struggling with their relationships, an addiction, depression or anxiety, and they need help. But if you stay silent, how do they know that help is out there for them?

Marketing is how we show people we care be of service to our communities. Many of whom do not know that virtual therapy is an option right now.

We did a Facebook Live recently on marketing during Covid-19 and our global pandemic, but the principles apply whether you are in crisis or not.

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Security and Flexibility in Private Practice vs. Agency Work with Alicia

Security and Flexibility in Private Practice vs. Agency Work with Alicia

Alicia is a group practice owner specializing in couples counseling in Rancho Cucamonga, CA. She helps clients with relationship struggles such as infidelity, divorce, and postpartum anxiety and depression.

We spoke with her about whether agency work is truly reliable (spoiler - it's not!), and she shared the details of her transition from a no-good website to a full family AND full practice that operates on an optimal schedule for her.

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COVID-19 Plan for Therapists: Questions, Answers, and Guidelines

COVID-19 Plan for Therapists: Questions, Answers, and Guidelines

Whether you are currently in an area where more stringent guidelines have been set by your local government or not, there are real questions coming up for therapists in private practice related to being prepared if:

  • A client has returned from a high risk area

  • A client comes in sick

  • If you have a client who tells you that they’ve tested positive for COVID-19

  • A client has a family member who has tested positive for COVID-19

  • You or one of your staff are in a high-risk population

  • Your local government puts restrictions or bans on leaving the house

  • If your client, or their child is quarantined

  • Local school closures for your clients or your children

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Success Story: Alisa

Success Story: Alisa

Alisa provides therapy in Philadelphia for anger management, anxiety and stress management, addictions, pregnancy, and postpartum anxiety.

Your Experience with Bootcamp in one sentence: Bootcamp was challenging but I learned so much and got my practice running so successfully so quickly that I was able to consider expanding to a group practice within 6 months.

How were you feeling before you signed up for bootcamp?: I was worried that I wouldn't be able to succeed in my practice and have the schedule that I wanted for my family.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.