The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Passive Income for Therapists Step 4: What Do Your Clients Need?

Passive Income for Therapists Step 4: What Do Your Clients Need?

You’ve done a LOT of work to build your business to a place now where it is flowing, sustaining, and a full-time income. You’ve got the amount of clients that you need or want, maybe more than you need or want. Now you finally have some room to pause, reflect, and develop something that elegantly adds to your business, while also serving you, your clients, and your community!

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Passive Income for Therapists Step 3: Set Your Business Up for a 4 Month Vacation

Passive Income for Therapists Step 3: Set Your Business Up for a 4 Month Vacation

Ok- so you’ve dug deep into your business and you’ve streamlined to create some time. You’ve looked at your current business plan in your business and taken steps to ensure your CURRENT stream of income is truly profitable and done the work needed to tweak it if it isn’t (raising your fee, dropping that insurance panel that pays terribly, etc.) Now it is time to set up your current business and current stream of income for a 4 month vacation.

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Passive Income For Therapists Step 2: Deal with Your Money Issues

Passive Income For Therapists Step 2: Deal with Your Money Issues

I know… I know… your money issue is that you need income coming in… But, is that it? Whatever issues you have with money in your personal life, in your business finances, and your business plan- those patterns tend to track to any new venture including one relating to passive income.

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Passive Income for Therapists Step 1: Create Time

Passive Income for Therapists Step 1: Create Time

Last week we talked about the idea of Passive Income to start building up income that doesn’t require you to directly work. I know you are VERY excited about creating passive income that could take care of your living expenses without seeing a bajillion clients a week, but before you do that- you have some work to do…

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Passive Income for Therapists: Passive Income Definition

Passive Income for Therapists: Passive Income Definition

You love your work. You love helping people. But, you’ve realized you can only see so many clients and do really great work. Or, maybe you’ve realized that the kind of work you’ve done for so many years is starting to wear on your body in a way that you need some time to recover. Or, maybe you just want to live debt free or send your kid to college. Whatever the reason, you are searching for how to make more money, or passive income ideas, or passive income for therapists for inspiration and how-tos.

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Bookkeeping for Therapists - Guest Interview with Greg

Bookkeeping for Therapists - Guest Interview with Greg

This interview was a tad vulnerable for me. I'm introducing my husband for the first time to our community. He's a gem. Patient, calm, and generally quiet, I was able to get him to share his experience of watching me build my practice. We also talk about what it's like for me to be on the other side, watching him in his new endeavor of running a bookkeeping business.

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Guest Interview: Therapists of Color in Private Practice

Guest Interview: Therapists of Color in Private Practice

This conversation is from our Business School Bootcamp. We've been opening up the conversation about diversity in private practice, Dr. Joy offered to start the conversation for our bootcamp community and now we want to share it with you. We are grateful to learn from her. You can check out Joy here.

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3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

3 Ways to Avoid the Biggest Mistakes Private Practitioners Make

Want to avoid the common mistakes most clinicians make in private practice?  Wonder what those mistakes are?

When we first started in private practice over a decade ago, there weren’t a lot practice building resources at the time.  We were forced to learn everything the hard way and made a ton of mistakes along our journey growing our private practices to 6 figures in less than 2 years. 

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When Life Happens - What happens to our private practices?

When Life Happens - What happens to our private practices?

What if....

Your partner lost their job

A hurricane hit your town

You developed a chronic illness

You went through bankruptcy

You got divorced

Life can throw some serious curveballs sometimes. How do you cope? What happens to your business in the midst of so many difficult challenges? 

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Sneak Peek Into Business School Bootcamp for Therapists

Sneak Peek Into Business School Bootcamp for Therapists

Once a year we pull back the curtain on our flagship business training for therapists. We want you to really see what is involved in your LIFETIME membership when you sign up. Press play and find out why after this video we had a flurry of last minute applications to enroll in the Business School Bootcamp for Therapists. So -

Drum roll please......

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Private Practice Challenge: Marketing in Private Practice

Private Practice Challenge: Marketing in Private Practice

Today we’re going to crush some common marketing myths therapists get sold ALL. THE. TIME.

You know...myths like...

  • Good therapists don’t need to market.
  • More marketing equals better marketing - you have to say yes to every opportunity.
  • Throwing money at marketing will yield better results.
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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.