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The zynnyme Blog

Private Practice Blog for Therapists

Hundreds of articles on building, growing, and sustaining your private practice — written by therapists, for therapists. Not recycled generic business advice.

Latest Articles
Starting a Private Practice: The Complete Guide for Aspiring Business Owners
Kelly Higdon Kelly Higdon

Starting a Private Practice: The Complete Guide for Aspiring Business Owners

You deserve a private practice that’s aligned with your values and provides you with the financial means to live the life of your dreams. But what if you don’t know how to get started?

Being a business owner has the potential to be extremely fulfilling and impactful — both for you and the people you serve — and at the same time, reaching that potential requires a complete understanding of how to start a private practice.

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Marketing for Therapists Starting a Therapy Practice
Kelly Higdon Kelly Higdon

Marketing for Therapists Starting a Therapy Practice

Learn how to use your first year of private practice to refine your marketing strategy, attract ideal clients, build referral relationships, track results, and create sustainable systems that grow your practice ethically and effectively.

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Integrating Neurodivergence & Culture in an Empowered Therapy Practice with Nina
Miranda Palmer Miranda Palmer

Integrating Neurodivergence & Culture in an Empowered Therapy Practice with Nina

Nina opens up about her path as a first-generation Vietnamese immigrant psychologist, navigating the loneliness of private practice, and how discovering her and her son’s neurodivergence has not only brought healing and self-acceptance but also reshaped her clinical work—deepening her mission to support others who feel they don’t quite fit in.

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Private Practice at Any Age: Wisdom, Aging, and Thriving as a Therapist
Miranda Palmer Miranda Palmer

Private Practice at Any Age: Wisdom, Aging, and Thriving as a Therapist

In this episode, Melanie opens up about her evolution as a private practice therapist, discussing the challenges and rewards of claiming her worth by raising fees, shifting her schedule and boundaries to accommodate the realities of aging and health, and the profound importance of self-attunement—offering encouragement and honest reflection for clinicians at every stage of their careers.

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Carving a Unique Path: Moderation-Focused Counseling with Merrilee
Miranda Palmer Miranda Palmer

Carving a Unique Path: Moderation-Focused Counseling with Merrilee

Merrilee shares how building her private practice around a nontraditional niche—helping clients change their relationship with alcohol without abstinence—brought both challenges and fulfillment as she followed her passion and found creative ways to reach those who needed her most.

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“BST was the best investment I have made in myself. I went from working 45-50 hours per week to working 25 hrs, doubling my income,” Cyndi

What if this really could change everything?

You don’t have to decide today.

Just get on the interest list and we’ll walk you through what Business School for Therapists is, what it includes, and how it’s helped thousands of therapists get their life (and income) back.